Viddyoze Live Action Vs. Video Producer Pro

Video Making & Editing Software Tools Review

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What tools do you use to generate exciting leads and attract new customers?

How do you present your products, services, and offers and do you manage to entice your target audience?

Are you fond of or engaged in digital marketing and video making?

Video marketing is a feasible solution which can bring guaranteed results: it can attract the attention of your target audience, stimulate specific action or behavior – but only if it’s done correctly.

If you’re among the people who understand the importance of video marketing to the development of their business, then you might be interested in learning more about some new cost-effective tools that can help you meet your marketing goals by creating powerful video content.

If you’ve been wondering what means you should use to share your company message in an appealing, engaging and professional way, wonder no more.

There’re some effective and affordable software programs like Viddyoze Live Action and Video Producer Pro that can deliver great results and even save a significant part of your budget allocated to video marketing.

Video Producer Pro is an amazing easy-to-use software for quick creation of highly converting, professional looking videos.

And Viddyoze Live Action is an animation engine that is nothing like the other animation creation software tools which you have seen on the market.

How do they work and why are they gaining so much attention recently?

What are the pros and cons of these programs? Let’s check out.

The Teams Behind Viddyoze Live Action & Video Production Pro

Viddyoze Live Action has been recently launched by Joey Xoto, Jamie Garside and David Chamberlain, trusted serial software entrepreneurs and developers with long experience in the online video-making field.

Video Production Pro has been developed by Jimmy Mancini, who also has a long history in releasing top software products: some of his most recent projects include YouTube Research Software, eBay Gold Digger system, YouTube Ranking System and others.

Curious about the new trends and developments in the industry, we decided to test and review Viddyoze Live Action and Video Production Pro and see if they’re really worth your time and money.

Review Of The Video Producer Pro Features

When we took a first look at the Video Producer Pro dashboard, we immediately noticed that it’s an extremely easy-to-use video making software.

With Video Producer Pro, you can create stunning A-class videos: you can easily make animated intro, outro and title videos; edit micro videos; merge images and videos; download and upload YouTube videos.

The Video Producer Pro software features:

  • animated intro and logo stinger video creator with music;
  • screen recorder;
  • 20 Intro 2D animations;
  • 20 title animations;
  • 10 HQ 3-mins music tracks;
  • and 10 HQ Intro music tracks.

According to the company website, the price of all these awesome features accounts to about $650. But you can have them as part of a package, which costs only $97.

The company currently offers 2 additional bonuses to those who purchase their product: 5 extra 3D animations (valued at $75) and YouTube External Link Training Video.

 

Main Features of Viddyoze Live Action

The Viddyoze software offers the same outstanding professional results that other brands like Adobe After Effects would offer. (You can have a look at our Viddyoze vs Adobe AE review by clicking here.)

With Viddyoze Live Action, you’ll not face any stress and frustration that are usually associated with some other programs, which are more difficult to master or are more expensive.

Viddyoze includes a wide range of templates which you can customize right away: create spectacular videos, include specific captures and messages with strong calls to action that can motivate your potential customers. 

Viddyoze includes a huge collection of video filters that you can use to make more effective animation videos with a more impressive catchy look and thus improve the overall experience of your viewers.

The Viddyoze package comes with lots of great bonuses which can further improve the quality and elegance of your video animations and also your marketing strategy in general. Here are some of the unique and powerful bonuses that come with the package:

  • new Alpha technology;
  • WordPress plugin;
  • Video Marketing BluePrint;
  • YouTube Video Mastery training on monetizing your video content;
  • Smart Video Sales Letter Templates and
  • information on powerful ranking techniques.

Viddyoze can help you take your animations steps up in terms of quality.

The package includes many useful features, but how can you take advantage of them?

 

The Benefits Of Using Video Creation Software Programs

These software tools can help users transform the old and boring videos into excellent video marketing products and help businesses cut down considerably the time spent on video creation.

You can use Viddyoze Live Action or Video Producer Pro to create engaging and enticing videos; apply some stunning effects and build some unique high-quality intros, titles, and outros.

These video-creation software programs can lead to amazing marketing results: gain visibility and reach out to the smartphone generation and in the meantime save lots of time and money promoting products and services. 

Such videos can significantly increase the traffic to your channel, improve your rankings and authority, translate into higher sales.

Video Producer Pro and Viddyoze are perfect for commercial use: for companies that want to create professional branded videos for their business or services and for users who want to get extra income by creating or editing videos.

If you’re into video creation, use Viddyoze Live Action or Video Producer Pro simply to enjoy the process and impress your relatives, friends, and colleagues.

Performance Of The Cloud-Based Viddyoze

I’m sure you’ll be impressed by the intuitive interface of Viddyoze: it’s really easy to manage, enabling you to create videos quickly with just a couple of clicks.

Simply choose an animation template from a rich collection of template designs and customize it to your preferences: upload your logo, crop, edit your images to enhance your animation design, and make sure that it matches your business marketing objectives.

Viddyoze is an extremely user-friendly software tool; it makes the whole video making process simple and pleasant. Due to its intuitive interface, Viddyoze Live Action can be used by both beginners and advanced users.

The software will render your video into an MP4 file, which is compatible with most social media platforms and video editors. That is, you can further edit it in another software program if needed.

Use the Viddyoze animations to complement or set the basis of an effective digital marketing strategy: the animations can be easily shared, viewed and liked on social media platforms, vastly enhancing your standard marketing and social media promotions.

However, we recommend that you choose Video Producer Pro if you’re an online coach or trainer and you want to do screen recordings. Video Producer Pro can record your important screen actions in just a few minutes: you don’t need to view any specific training.

You can create high-quality tutorial videos for your product and generate higher profit without investing much money.

Technical requirements

Both Video Producer Pro and Viddyoze Live Action can work on a PC (Windows 7, 8, 10) or Mac (the latest OS update).

Viddyoze Live Action is a cloud-based program and doesn’t require installation on your computer.

However, you’ll need to allocate at least 4GB RAM for Video Producer Pro; I’ve included this information because I guess you too want to make sure that it operates correctly without causing any system fails.

Due to its intuitive interface, Viddyoze Live Action can be used by both beginners and advanced users.

As long as you have some general technical knowledge, you’ll be more than qualified to use the software programs and create high-quality videos super fast.

Judging from our experience and testing of both software programs, I don’t think you’ll run into any challenges while creating your videos with Viddyoze. However, even if you run into an issue, you just need to contact support to receive the help and guidance you need.

Our Verdict

You will simply adore the fact that both software products are at a much more affordable price in comparison to other video making tools available on the market.

What is more, the features that are included in each package cannot be found in another software at such incredible price.

Viddyoze Live Action is an amazing web-based video-making platform. 

With Viddyoze, users can attract new leads with effective animations. They can design impressive custom video content and include it in their marketing campaigns on social media platforms, blogs, and websites.

You can learn more about Viddyoze Live Action or purchase it by clicking here.

It is perfect for anyone who is looking for a unique software program that pushes the boundaries of the possible and creates new standards in the video making and editing industry.

Video Producer Pro is also a great all-in-one software for high-quality video creation.

If Video Producer Pro has grabbed your attention, you can purchase it with a one-off payment of $97.

Please, bear in mind that this is a limited time offer: according to the company website, the price will go up or the software will be taken out of the market as soon as they have reached the total number of units available.

So hurry up, find more about Video Producer Pro and purchase it by clicking here

Like what you’ve read? Please, don’t forget to write your impressions in the comments.

Viddyoze 2.0 Vs. Adobe After Effects CC

Competitor Price Review & Alternatives

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You might have heard of Adobe After Effects and their latest version After Effects CC. It’s really amazing for making outstanding video animations… with incredible effects, templates, and many cool tools!

In fact, during the years Adobe After Effects has been gaining increasing popularity among graphic designers, video makers, and editors … some consider the software to be the best tool on the market for creating video products with excellent animation effects.

Truly, it has become a standard in the video industry; the preferred software for creating motion graphics and visual effects.

But you don’t necessarily have to be an expert, a video maker or a 3D graphic designer to enjoy creating beautiful, high-class 3D video animations…

Just because there are software programs like Viddyoze v2.0 that allow you to make amazing, jaw-dropping videos… in just a couple of clicks of the mouse.

Skeptical?

If you aren’t skilled at Adobe, Viddyoze might be perfect for you, especially if you are looking for a tool that can leverage your own creative skills. Viddyoze can help you reach results that are as good and if not better than the ones that are delivered by other premium software products.

Of course, you can create professional studio-grade animations with both software products. But let’s dig deeper into some of the features of these software programs and examine the advantages and disadvantages of each product so that it’s much easier for you to find the best match for your needs and your creative video projects.

Viddyoze

Adobe After Effects CC 2017

cloud-based requires installation
pre-defined, semi-customizable templates abundance of templates + option to create your own
video training many free resources – tutorials, user guide, training
simple, fast and easy to use (2-5 minutes to create a single project) steep learning curve
high-class pro videos very professional graphic animations
$67/ month + ($37/mo Template club) 23.99/mo for a single app

 

Using Viddyoze vs. After Effects – an Art on Its Own

Adobe After Effects is the kind of program that is extremely popular among video professionals and hobbyist alike. It’s a software tool for video creation, motion graphic and video compositing, which allows the users to create all sorts of videos: from commercials to music videos; from captions for television to feature clips and animations for the web.

You’ll be amazed by the unique digital video effects of the software (hence the catchy name of the program).

 

Unlike After Effects, Viddyoze is a legit cloud-based software: in order to use it, you don’t need to download or install anything on your computer but just log into the Viddyoze site. This can have advantages and disadvantages: you become dependent on a platform that can be more or less saturated but, on the other hand, you don’t have to worry about freeing enough space for the program on your computer.

 

Video Making in Viddyoze & After Effects

You might not know it, but many of the images that you see in your daily life are created in After Effects. For instance, 3D videos and images for your mobile phone, or ending animations for your favorite web sites… they have most probably been made by an After Effects user.

 

But there is also a lot to like about Viddyoze 2.0.

Whether you’re a beginner or an expert in video making, you can create with ease different types of exceptional logo animations (intros, outros, CTA overlay, transition and title animations, as well as alpha and social action videos) by using the Viddyoze platform.

Most of the templates create the impression of a top-quality video production and manage to grab and keep the attention of the viewer. I personally find the floating social actions and the CTA overlay brilliant for building a massive social media following on platforms like Twitter, Facebook, G+, and YouTube and for converting attention into action.

 

Show these impressive, high-quality Viddyoze animations to a client and I am sure you won’t have any difficulties charging even a premium price for delivering such videos.

When it comes to shortcomings of Viddyoze 2.0, my research and testing of the program didn’t reveal many significant drawbacks.

Yet, I should mention that although the software offers a big range of amazing templates, some of their characteristics and features are fixed and can’t be adjusted by the user (like the duration of a video). Some of the templates are also very abstract and might not be applicable to brands that use more traditional forms and shapes.

 

Various Templates for Inspiration & Easy Customization

As you probably know, After Effects CC stands out from other software products with some very innovative features. For instance, you can define and make your own templates, which proves that the possibilities of creating video projects with After Effects are endless… well, perhaps limited only by the user’s creativity.

 

Viddyoze also offers to its users a variety of templates (80+ in the latest version). The templates are divided into different categories and vary in terms of quality and types of customizations that you can make (there are different options for the text, colors, logos, etc.) Still, you can customize most of them in accordance with your own preferences to create astonishing and dynamic studio-quality animations without any watermarks.

 

The Adobe Club vs. the Viddyoze Template Club

One of the reasons for the popularity of After Effects is the fact that the program offers flexible and unique, highly efficient tools and plugins for producing a variety of astounding professional animations. Besides, the After Effects software can be easily integrated with other popular Adobe programs and products (e.g. Photoshop, Illustrator). In fact, it’s designed to be used with Premier Pro.

 

As a Viddyoze user, you have the opportunity (or perhaps, for some of you, it’ll become a necessity)  to join a different type of club – the Template Club, which gives you access to all cool templates that the Viddyoze team has developed … Note that this option is available for a monthly price of $37/mo… and it’s worth it.

 

 

New Alpha Technology

One of the key strengths of the Viddyoze platform is the exclusive Alpha technology. It’s especially useful if you want to make even more eye-catching videos and add special overlay effects and video call outs on top of your transparent lower thirds.

 

Supported Formats

When using Viddyoze, your videos will be rendered in a .mp4 format, which is compatible with most platforms and video editors.

Video Making Experience & Training

Adobe Effects is associated with a relatively high learning curve. But you can find an abundance of free resources like projects and tricks shared on YouTube by users, which demonstrate that it’s not impossible to master the program. Actually, most of the people that create videos have had some contact with the program and are often willing to share their approach to video creation and editing.

On the other hand, Viddyoze is perfect for both professional video makers and amateurs due to its user-friendly interface.

The Viddyoze interface is really easy to navigate. The platform is intuitive and doesn’t require any previous video making or editing experience from its users.

Trust me on that, you don’t have to possess all those special After Effects skills to create something really cool.

 

 

Besides, Viddyoze have developed exceptional Members Area and Training for those who want to further enhance their designer and video-making skills. Besides, they provide tips and share experience on how to get clients to buy your video animations.

High-Quality Videos at an Affordable Price

For only $67/month (if you take advantage of the launch special discounted price),  the Viddyoze Commercial License grants you access to the Viddyoze platform, 80+ professional video templates and the opportunity to create an unlimited number of jaw-dropping videos forever.

 

Meanwhile, the latest version of Adobe Effects CC (April 2017) is offered for $23.99/month (an annual plan paid monthly). It should be noted that this is the price for a single app and a cloud storage of 20 GB. It doesn’t include the entire collection of Adobe desktop and mobile apps.

Conclusion:

In short, I hope that this review has been valuable to you and that it’ll help you make a more informed decision when choosing your video maker.

Of course, Adobe After Effects has been on the market for longer.

Adobe After Effects CC is available for purchase at this site.

During this time the software has passed through numerous updates and its developers have added new amazing features to the package.

Yet, I believe that the cloud-based Viddyoze 2.0 is also a very intriguing video animation tool with many modern video elements that can please any creative mind. If you want to find more details about Viddyoze and even test it, now is the time as Viddyoze is currently offering a launch special:

Instead of paying the full $197/month, you can secure a lifetime license for Viddyoze at a discounted price by clicking here.

If you have already tried the Viddyoze platform and/or have experience with the Adobe After Effects software, please don’t hesitate to share your impressions.

Let me know in the comments what you think of the two video-making programs!

In the meantime, you can also check our previous article on other highly recommended video making software programs: Viddyoze Live Action Vs. Camtasia Version 9 | Video Creation & Editing Software Review.

 

Viddyoze Live Action Vs. Camtasia Version 9

Professional Video Making & Editing Software Review

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Many video makers, editors, and marketers believed that the launch of the new Camtasia Studio 9 for Windows (Camtasia 3 for Mac) would reveal a professional video software which would strongly surpass its predecessors.

Were those expectations based on any sound reasoning?

Were those video makers making an educated guess… and were the software developers at TechSmith Corp really on the road to improving their video making program tremendously?

Did their software tool manage to raise the bar in the video editing industry?

Indeed, when Camtasia Studio 9 was released in 2016, it arrived with many unique features: modern UI, a new 64-bit version of the platform, new behaviors and stunning motion graphics.

As you probably know, we’re always curious to find more about any professional approach to making remarkable videos. And that’s why we decided to compare the newly released Viddyoze Live Action to our favorite video editing software, Camtasia to see which one stands out.

To be honest, among the programs developed for the purpose of video editing, Camtasia Studio 9 is among our top choices of software tools, yet the new Viddyoze Live Action has also a lot to offer.

Let’s see what are the pros and cons of each software.

 

Viddyoze Live Action

Camtasia Studio 9

web-based requires installation
tech-newbie friendly requires training
MP4 AVI, MP4, MOV, WMV SWF, RM, GIF or FLV
Best for 3d video animations best for Video lessons, tutorials, web cam recordings
huge variety of templates free editing

 

Camtasia Studio 9: Jaw-dropping Professional Presentations & Video Tutorials

 

Camtasia Studio 9 is a convenient and powerful software tool that enables users to create impressive video lessons and tutorials.

According to the Camtasia developers, the software is applicable to a number of situations and purposes: it can deliver jaw-dropping results especially when it comes to creating interactive instructional videos.

The software is perfect for making presentations and promotional displays, which can be easily shared on the Web. You can record videos that promote computer games or illustrate new program features. Or you can use it to show demos of new software applications.

Camtasia can be used for capturing video streams from a web camera or for recording what’s happening on the computer screen. It’s definitely among the best software options for displaying operations from your computer to a remote user.

Camtasia comes with a number of powerful features for trimming video files, combining several videos, editing sound, adding effects and text comments, and using individual frames.

 

Viddyoze Live Action: The Ultimate 3D Animation Engine

 

Viddyoze Live Action is an extremely powerful software program. Viddyoze Live Action should be your preferred choice, especially if you’re looking for a tool that delivers high-quality results and is easy to use.

Even during an initial trial of the program, it becomes obvious that the Viddyoze developers have come up with a very innovative product: to create this awesome fully automated software program, they’ve skillfully combined live-recorded footage, 3D animation, and some additional cool video-editing features.

Check out for yourself and you’ll see that Viddyoze is really fantastic.

The Viddyoze Live Action platform allows users to upload their business or organization logos, preferred images, and text into their 3D animation videos with ease.

The software comes with a rich library of 100+ professional templates. All templates can be customized: you can upload your own logo, use a preferred color theme, customize images and text.

 

Local PC vs The Cloud

The latest version of Camtasia is quite resource-intensive: it requires at least 1 GB of RAM to run effectively (in fact, the recommended value is 2 GB). If you choose this software for your video making projects, it’s recommended that you should allocate the necessary memory, so that you avoid running into some issues while video processing.

Unlike Camtasia, Viddyoze comes with an economic approach to the use of PC resources – Viddyoze Live Action a cloud-based application which doesn’t require any installation.

I’m sure, you’ll absolutely love that fact. What is more, it’s a mobile-friendly platform which enables you to create stunning 3D animation videos even on your smart phone.

 

Video Makers Know That Audio Matters!

Camtasia is a feature-rich program that allows you to capture sounds in any part of the system. You can completely disable the original sound of a video and add an alternative audio file or record your audio via a separate microphone.

 

Camtasia is really perfect for recording professional screencasts, product demonstrations, presentations and high-quality video lessons.

But do you know that a Grammy-nominated producer stays behind the Viddyoze custom tracks?

The Viddyoze team also believes that audio is one of the most important parts of a video because it determines how the video is received by the viewers. That’s why the Viddyoze team didn’t hesitate to invest in their product and invited a Grammy-nominated producer to create custom tracks for their software program.

Moreover, the Viddyoze software helps users find free-license music for their creations. So the end results will both look and sound great.

Tech Experts Vs. Tech Newbies

It takes a certain amount of time to get familiar with Camtasia Studio 9 and all the features that are included in the package.

You can purchase an expensive training course or find free YouTube videos shared by hobbyists.

There’re many instruction manuals available online. Of course, it‘s convenient when the training happens at home without a pre-set time frame or pace… but let’s admit it, it takes time to learn how to best use the software and take advantage of all it has to offer.

 

 

 

You don’t need an animation degree to use any of the Viddyoze products. All you need is the incredible 3D live-action Viddyoze templates.

By launching Viddyoze 2.0 and Live Action versions, the Viddyoze team has made the slick and sellable video production available to everyone.

To be honest, the video making and editing processes are a piece of cake with the Viddyoze Live Action software.

Let me tell you what you have to do to create professional 3D animation videos that can entice your target audience? It’s simple: select and customize a template, press “render” and enjoy your high-quality video animations.

The templates included in the package are relevant to many and different niches. The Viddyoze Live Action videos are very impressive because they’re blended with live action footage.

 

How Can The User Interface Streamline The Video Making & Editing Processes?

 

Camtasia is a relatively easy-to-navigate-through software for creating presentations and interactive video tutorials.

 

As you probably know, Camtasia stands out from other software products with some very innovative features.

For instance, even if you lack technical experience and video making and editing skills, you can benefit from the fact that the user interface of the program has been further simplified in the newest version: now it can really enhance your workflow and streamline all video making processes.

At the top of the dashboard there’s a menu with 6 main items, and just below – a control panel consisting of 3 elements:

  • Record the screen (start recording)
  • Import media (import files from the computer into the program) and
  • Produce and share (output the finished project into a video file).

The main toolbar also includes Library, Tips, Zoom-n-Pan, Audio, Voice Narration, Transitions, and the More button, through which you can access some hidden tools that don’t fit on the panel.

Camtasia has a preview window, which you can use to evaluate your preliminary video results after editing your project.

 

Viddyoze Live Action is also an easy-to-use, great attention-grabbing software that can blow off the map any other video making tool with its unique live-action templates.
Viddyoze claim that they’ve developed an incredible technology, “ridiculously easy” for video makers to use.

And truly, our tests confirm that the platform is really amazing, even for newbies.
As a result of this unique technology and the wide range of templates, you can easily produce attractive 3D animations that use your live-action footage.

With Viddyoze, you won’t be limited only to digital animations (you know the kind – swirls of smoke or flashing lights that turn into a logo, etc). Your animations will look hot and stand out from the crowd with high-quality effects.

You’ll be able to amaze your target audience by applying some cool 3D effects.

The templates are revolutionary. You can use them to create stunning videos, which you can sell to clients and make more than $100/month like some users do.

Our verdict: Viddyoze Live Action is ideal for social media marketers and content creators in search of high-quality 3D video animations.

 

Supported Video Formats

Camtasia Studio 9 supports the standard video formats AVI and MP4. Besides, you can also export your videos in MOV, WMV SWF, RM, GIF or FLV, and also set the desired quality of the file.

Viddyoze Live Action renders all your videos in an MP4 format.

 

Black Screen Fix

Many Camtasia users have pointed out that the new updated version of the software creates a Black Screen problem while editing the videos. They were also fast enough to offer feasible solutions to this program error right after the launch of the newest version.

You might be thinking that this is too good to be true…

But if you want to use Camtasia for the creation of your next big video projects and bring your videos to a higher standard, you can find more information about the software by taking the best-selling Camtasia Mastery 9 training course, developed by the industry experts Ron Hogue and Lon Naylor.

If you want to purchase the new Camtasia Studio 9 software, click here.

Alternatively, to ensure that your 3D videos have a professional look,  test the new Viddyoze Live Action software by clicking here.   

And once you do, please share in the comments what your impressions are of these video making tools.

 

How Trump is Manipulating Online Media & Facebook

A Simple Emotional Lesson For Online Businesses

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Would you agree this has been one of the most interesting and engaging elections, and emotions are running high on both sides?

There’s an important lesson for your online business based on what happened in this election…

Before we get to that, I noticed something today about some of the most successful people I know… which might help you…

Can you have a guess at how they might have responded to the election?

They did not respond the way that most Clinton supporters did.

And they did not respond the way that most Trump supporters did.

They did something different to the majority… because the crowd tends to be wrong. What makes us, as humans, so powerful, is our ability to think independantly and rationally.

Yet at such an important time, we see emotions running high on all sides.

And when you find those energies are sucking you in a direction, it can be worth taking a moment of awareness…

What I’m about to say might change your day entirely…

The Ant…

I remember being stressed and emotional a few weeks ago after a draining few weeks of hard work and travel, and I took a moment to sit in the sun and reflect.

That’s when I saw the ant walking in the grass.

I’ll get back to Trump in a minute… but this Ant is important…

That ant had no clue, he didn’t care about all the crazy thoughts, problems, fears, challenges, desires and emotions in my mind.

In that moment I had never liked an ant more!

He brought me a moment of calmness…

That ant did not care about all the things going on in the world… he just worked away on finding his way through the grass, probably searching for food.

He had his purpose, and he went on with it, without care for anything else…

I learned a lesson from that ant that day, and he’ll never even know it.

He taught me to take a step back and explore what I have control over, and focus on that.

He made me realize I was small too. This is a big world, and we’re a little like ants finding our way around.

The best we can do at times is work on what we have control on, and hope that spills over to have a greater effect on the world…

So today I put this as my desktop background…

circle of control

Back to the Election…

This is not a political post. I would like to share some insights that may help you with your online business… you can create energy and direction that gives you force in the right direction whether what is happening in the world around you is good or bad… as long as you have a working mind and can move physically, you can do that.

I watched the election in my spare time with an aim to learn more about persuassion and marketing.

After all Obama’s campaign some years prior was also incredibly enlightening – after all he did hire some of the greatest & famous minds in marketing to help him. But the world is not the same as it was then.

Like you I could not help but get pulled in by this election… but my purpose was to grow my understanding and knowledge about persuassion, influence and marketing. There is a lot to learn from all sides, so let’s stick to that.

What’s clear is we’re not in the same world as 10 years ago and people are thinking very differently. That’s an important lesson and that’s out of our control.

So What Happened…

Last year in an email to subscribers I talked about Donald Trump’s skill at getting attention and framing narratives. Hillary Clinton is also incredibly skilled at this.

Simply getting more TV coverage drastically improves a candidates chance of being elected… and this is true for an online business  to some degree (usually minus the controversy). Traffic is the first part of sales or advertising revenue.

But there’s more to it…

Trump’s win in the presidential race is another demonstration of how radically media and persausion has changed since the advent of the internet…

Trump - Simple & Emotional = Viral

With so much noise out there, and such competing and sophisticated demands for attention, and being only a click away from the next inticing thing, it’s resulted in simple and highly emotional messages getting more attention.

That would explain why Bernie Sander’s more complex narratives failed… they did not fit into the current fast paced media and online cycle.

We could be upset about the state of the media, but it’s not something we have much control over.

However, we can learn about it for getting results in our own businesses, whether you do SEO, social media, paid traffic or something else.

Simple & Emotional = Viral

The Trump movement has revealed a critical aspect of modern persausion and marketing.

The effectiveness of a candidates campaign has been in their ability to create a narrative and draw people into that frame, and make it catchy and simple so it gets attention.

For example… A key narrative of Trump was fighting the corrupt establishment & corrupt candidate to bring radical change…

A key narrative of Clinton was to stop an unqualified, egotistical, risky maniac from getting into office, to bring togetherness.

These are highly emotional and controversial narratives that people can get attached to.

If you sit on one side of the fence, then your preferred candidate has narratives that probably resonate with you.

And you probably haven’t bought into the other candidates narrative. The story they are telling either does not resonate with you or you don’t beleive it.

Our own products, services, blog posts, advertisements and websites are subject to the same forces…

Is your messaging simple enough for your audience?

Does it grab attention?

Does it pull on emotions?

Does it have a compelling narrative they can relate to?

Simple messages and tapping into emotions now have huge viral power online and offline to a degree that didn’t exist before.

That change is due to the massively increased amount of data, news and entertainment now hitting all of us every day.

Compare the simplicity of their slogans…

  • Make American Great Again (he’s not the first to use this)
    vs.
  • Stronger Together

Obama’s was also simple… ‘Change We Can Believe In

Over 100 years ago back in the 1800s Abraham Lincoln could get away with a more complex slogan…

“Don’t Swap Horses in the Middle of the Stream”

In today’s fast paced attention lacking world simple emotional messages are memorable. They have real impact whereas we tend to discard nearly everything else simply because we have so little time (or attention spans) to analyze any particular message at depth.

Here’s the question for you. “In your business, website, advertisement, blog post or product, can you simplify your message down and also make it more emotional?”

That’s something you can control.

As a marketer it always pays to remember that people act based on emotion, over logic.

Think Twice About Gold

How to Ride an Investment Trend

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gold-investment

Gold was an awesome investment back in 1999 when everyone was talking about selling gold.

Back then gold was seen as a stupid investment, it had plummeted in price for many many years.

There were incredible arguments why it should be sold. Governments around the world were selling off their gold.

They certainly were not expecting the price to go up.

Now Gold is touted as a great investment, AFTER it has increased in price for over 10 years.

Could it go higher? Definitely.

But a top could also be equally close.

Let’s not forget how the majority thought real estate was a great long term investment in 2005.

Where the crowds have a strong consensus on a ‘great’ investment, so much so the waitress can tell you its a no brainer, the likelihood a switch in direction is brewing becomes greater.

There are many good reasons to own gold, including in physical form. Just remember there were also incredibly logical fundamental arguments to buy real estate in 2005, and buy internet stocks in 1999. The arguments in the opposite direction were dismissed.

Who knows if Gold will truly soar to even greater heights, it may still have a long way to go, or it may not. Only the future will tell.

What we can be sure of is when it reaches it’s pinnacle top, more people will be spouting gold as the investment to be in.

It will be a frenzy, just like real estate was in 2005, and just like internet stocks were in 1999.

Keep a level head and don’t get caught up in the “wisdom” of crowds.

Those who profit the most through changes in society and finance are true independent thinkers.

And remember, you don’t have to expose yourself to investment risk to invest in a booming trend.

In the real estate boom some people made millions online selling leads to real estate companies, and that money went straight into the bank. Arguably a much safer way to profit from a financial trend.

UPDATE (Feb 2015 – 2.5 years later):

Gold did indeed drop of its high. It was a clear warning to me with sentiment towards gold so high. Gold probably has a bit further to drop before it starts a trend tthat would take it towards a new high, which could take many many years to play out.

munch-was-right-about-gold

What’s Next?

Prosperity vs. Recession

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recession-prosperity-graph

Graph courtesy of Elliott Wave. One of the few economic commentators to predict the current economic crisis with deadly accuracy.

300 years of the biggest economic growth spurt in the history of mankind looks incredibly impressive. But what does the future hold?

When it comes to the economy the majority take the current recent trend and extrapolate it off into the distant future.

Just like in 1999 everyone expected the economy to boom beyond belief, in March 2009, the vast majority expected stocks to keep crashing hard. In both cases the exact opposite was true.

At the same time its incredibly to difficult to know when a bubble is going to burst, if it will keep growing, or when an economic collapse will suddenly bottom and turn into rapid growth.

What history teaches is that the more people believe in one direction, the less likely it is true. Don’t believe me? Go look at some newspaper headlines from 1999 or 1929, before the crashes – consensus remained upbeat. People don’t buy a newspaper if they disagree with it – newspapers tend to reflect the general feeling of their target audience.

The lesson is don’t expect the current trend to keep continuing. Sudden changes will quickly unfold and you need to forget the old times, and quickly adapt to the current situation that is unfolding. Don’t get caught in the trap.

Recession, depression or boom – there are major opportunities. Understand what is going on around you, and be prepared to adapt fast.

Don’t take the current trend and exprapolate it off into the far future.

Don’t get caught up in consensus and the general feeling. It is usually wrong at the worst times.

 

Making Money Online Economy Driven by Stock Market

A Boom Ahead?

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A large number of social trends are closely tied in with the stock market and the economy. From short skirts being a sign of booming economies, to widespread disdain towards politicians in tough times, the world around us is closely linked to movements in the stock market.

Is it any surprise the economic boom of the sixties was swinging with leggy women? The late booming 1990s were just as full of long legs. It is really no surprise George Bush was pretty much universally and people could not wait to see the back of hum as stocks crashed through 2008.

No arm of society really escapes this phenomenon of stocks correlating social trends, and the online business world is no different.

Interest in making money online is one trend that appears to be swinging with the stock market turns.

The graph below shows how there has been more searches for the phrase ‘make money online’ in Google as the Dow Jones stock market has been dropping, and vice-versa.

make money online vs dow jones stock market

(data from Google Insights, annotation by Munchweb.com. Right axis shows price of the Dow Jones index)

Really this makes complete sense. When the stock market drops, the economy soon suffers, credit tightens, people have less money and jobs are lost. More people will look to alternative ways to make money like finding ways to earn money online.

Just a couple of quick notes:

  1. The internet is still a growing industry, so any downward movement in searches for making money online will likely be less than any upward movement, as there will be an underlying bias towards growth.
  2. We also could not expect the trend to match up perfectly in sync as short term events and news could create up or downward swings, although the overall link is still intact and visible over the longer term.

The graph above does match up to those two assumptions.

Where Next? Is Making Money Online Set to Boom?

Which direction stocks turn next should dictate whether interest in making money online will grow or decline. At the time of writing (early October 2010) several reliable future indicators of the stock market are strongly aligned to suggest a fall in stocks should happen soon, and such a fall should be at least a relatively large size (at the absolute least a 2000 point drop in the Dow).

It is not impossible for such indicators to remain at an extreme for a long time, but it does indicate that a downward trend in stocks is very likely on the horizon at some point, which will also see the economy resume a downward trend.

I prefer to leave stock market speculation to the experts, but should such a scenario play out, based on what else we know about larger social mood patterns and trends associated with a decline in stocks, when it comes to interest in making money online we can expect:

  • Interest in making money online to reach new peaks as people are faced with more difficult financial situations turn to alternative sources of revenue.
  • Interest will not peak until stock markets have bottomed. The peak will possibly come after the stock market bottom due to the delayed echo of damage that follows a fall in stocks. While the economy remains depressed interest in making money online will likely remain high.
  • With people desperately looking for quick and easy money spam will increase. This trend has already started.
  • The scam teachers of internet marketing will see a boom in clientele as more people desperate to make money buy their courses and products. Greed will drive more questionable marketing tactics and misleading sales pitches from unethical internet marketers.
  • Hatred for scammers and unethical internet marketers will increase both as a result, and also due to the need to find an enemy and assign blame that accompanies a downturn. A general distrust against internet marketers as a whole will grow considerably and the industry will be largely tarnished leaving the ethical members of the internet industry tarred with the same brush.
  • A boom in spam and scammers and a growth of hatred towards internet marketers will drive more rules and legislation on the internet business community.
  • A growth in communities (such as The Salty Droid) that name and shame online scammers and serve to protect people online will grow in terms of followers and aggression.
  • Record fines and punishments against online scammers and spammers will be delivered. While scammers and spammers have had somewhat of an easy ride during the boom times, they will eventually become a hated target if stocks drop far enough.
  • Competition will increase in the field of simple one-man online businesses while the struggling economy hampers the amount of money and ad revenue being spent online. Generally it will be a more difficult time for people new to the online industry to get started.
  • There will be a large growth in the available work-force for online work such as content writing and data entry. This will put downward pressure on wages for such positions. Companies such as Demand Media (aka eHow.com) and Mahalo that produce large farms of content online using cheap freelancers will continue to flourish and ultimately take market share from traditional media outlets.
  • Fewer people will produce online content simply for fun and fame. Community driven sites like Wikipedia and YouTube will see the rate of contributions decrease, and the rate of spam or made-for-marketing content increase.

While this is just fun (and hopefully insightful) speculation on the future, such trends completely depend on the stock market falling, and the severity of such trends greatly depends on how far stocks actually fall.

Where do you think the internet industry is heading?

Entrepreneurs in Recessions & Depressions

Business Opportunity During Economic Downturns

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Recessions and depressions are always accompanied with reluctance towards new business opportunities. Society becomes focused on cutting back and trying to ensure financial survival.

However, as the crowd moves to the extreme in one direction the smart entrepreneur and investor dances to a different beat.


  • Just as most investors are buying stocks like crazy just before a big crash…
  • Just as everyone is piling up debt to buy an overpriced house just before the housing bubble bursts…
  • And just like nobody was buying gold back in 1999 just before it increased 400% in value over the next decade…

The crowd usually gets it wrong.

While spotting the important turning points is hugely difficult, it is safe to say when it comes to predicting future trends the majority of people screw up at the worst time to screw up.

When it comes to making decisions based on future trends, doing what everyone else is doing is rarely the right idea. It might work out for a short time, but usually ends up going wrong soon enough.

Going against the conventional wisdom when it comes to future trends, however short lived it might be, is difficult to do. It’s hard to ignore the millions of voices chanting the same conventional ‘wisdom’. But the more people chanting it, the more likely it is wrong.

Conventional wisdom tells most entrepreneurs and investors to avoid new businesses in a recession. The worse the recession gets and the longer it lingers, the more that idea becomes entrenched.

Starting or growing a business in a downturn is certainly not easy, far from it, that conventional wisdom is certainly coming from somewhere.

Investment is scarce, consumers are spending less, and taxes and regulations are on the rise. No wonder everyone thinks its a bad time to start a business.

But is it really?

There’s a Shake-Up of Opportunity, A Shift of Power

A downturn changes the playing field. What was once normal begins to change rapidly. Companies that got comfortable like a retired grandad in his chair, aren’t so fast at moving when the fire starts.

People’s demands and interests begin to change drastically. Notice how darker themed, and often violent shows are now quickly becoming hits on TV, leaving the happy go lucky comedies of the 90s a distant memory?

The downturn is also chopping away at the once sturdy legs of the traditional media industry. Ad revenues, the lifeblood of traditional media, are dropping and power is shifting to the independent publisher. Those bloggers and independant websites have lower costs, strong niche expertise, the ability to attract higher paying niche advertisers, and usually more inventive ways to make money like affiliate marketing and paid memberships.

Wealth tends not to be destroyed, but instead it just changes hands.


  • When companies are going out of business
  • When new competition is struggling to come into existence
  • When talented people that were previously off the job market have now lost their jobs
  • When less companies are advertising and advertising costs are cheaper
  • When people’s interests and buying habits have shifted

…there lies opportunity.

It’s certainly not going to be easy, but the smart and determined entrepreneur can build a growing and successful business during an economic downturn.

Such new innovative companies are key to softening the blow of the downturn and providing new opportunities for jobs and growth. The survivors and emerging business from the economic embers will pave the way for recovery. They are the future.

Take a look at a list of well known companies that started during economic downturns.

Computer Virus Increase Driven by Weak Economy?

Top Trojans & Worms Follow Stock Market Declines

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I put forward some evidence to suggest that spam activity might be inversely correlated with the stock market. Is there any evidence to suggest a similar pattern for computer viruses? It appears so…

[Read more…]

Stock Market Crash Drives Spam Increases in 2009

Spammers Activity Correlated with Economy?

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I’m proposing that there is an inverse relationship between stocks, viruses and spam. Put simply when stocks go down, spam and viruses goes up.

Why would this happen?

Well when stocks turn down it signifies economic problems are on the way, and this is linked with a change in the behavior, mood and outlook of society as a whole. When the economy tanks people tend to be more negative and act more negatively.

All of the following tends to happen together:

  • Stock markets fall
  • The economy suffers
  • Unemployment rises
  • Crime rises

[Read more…]

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