Cell Phone Marketing Ideas for 2016

Capitalizing On The New Mobile Age

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The World Has Gone Mobile…

Today, you have to assume a large percentage of people visiting your website are doing it on a mobile phone or mobile device of some type.

Today, at least 37% of all website visits come from mobile devices and that number is growing fast.

80% of internet users own a Smartphone and there are over 4.6 billion smart phone users worldwide and again this number is growing fast.

A good percentage of internet users also use tablets and game consoles and the use of Smart TV is also on the rise.

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There are now more Google searches from mobile devices than from desktop computers and that number is set to increase in the coming years.

In fact, 48% of internet users start any research they make on a mobile device by using a search engine.

And if you’re selling anything from your website, here are some growing figures you need to pay attention to…

18% of Americans use payments on mobile devices and that number is expected to triple in 2016.

Sales made to users on mobiles grew 38.7% in 2015 and the growth in this area will be huge.

In the near future, most businesses will start making it very easy to pay for products and services directly through a mobile phone…

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So what can you do to both make sure you’re not left behind and to take advantage of this mobile trend?

This report will give you some insights and strategies you can start using right now starting with the basics…

 

   Make Your Site Mobile Friendly…

If your site is not mobile friendly, not only will you be losing visitors who are on mobiles, you can also get ranked much lower by Google.

So it’s important your site (or a version of your site) works perfectly on mobiles. You also want to sure it works perfectly on every type of mobile device including iPhones and Androids.

One way to check the mobile friendliness of your site is with Google’s checker. That should definitely be one of the checks you make…
https://www.google.com/webmasters/tools/mobile-friendly/

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You can also see what you site will look like on various mobile devices using mobile “emulators” like this one…
http://mobiletest.me/

Munchweb.com is not mobile friendly at the time of posting, but that’s something being rectified. Over the past year we’ve pushed out a number of mobile initiative across our businesses, and the results have been solid.

 

   Check Your Site’s Loading Speed…

Slow sites cost you visitors and conversions and the speed a site loads at is part of Google’s ranking algorithm. Slow loading sites are penalized in the rankings by Google.

You can check your site’s loading speed here…
https://developers.google.com/speed/pagespeed/insights/

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   Reduce Your Site’s Loading Time…

There are many different ways to get pages on your site to load faster depending on how much work you’re willing to put in or have done for you…

  • Optimizing the the size and reducing the file size of images by compressing them.
  • Editing elements off the page that have larger file sizes.
  • Compress elements on the page where you can.
  • Get rid of slow loading flash images.
  • Compact CSS code on your pages to reduce its size.
  • Compact HTML code on your pages to reduce its size.

One method that is fairly easy to implement if your website is WordPress-based. You can install a cache plugin which will help improve loading times on mobiles.

 

   Get Your Mobile Payment Options Streamlined…

This is extremely important.

In the coming months and years, people are going to be using the mobiles much more to make payments.

Expect it to become commonplace in many businesses within the next 2 years.

Many of the users of your site will have an expectation that they can buy online using their mobile and when it comes to spending money with you, you don’t want to disappoint your visitors!

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To take advantage of this trend of buying using a mobile, make sure you have mobile payment options.

Also make sure your payment process works perfectly on mobile devices.

 

   Target Google Voice Searches With Your Content…

Google created Google Voice search specifically targeting mobile users.

With the right browser or app, you can speak into your mobile phone, your Android or your computer and perform a Google search.

You can speak a simple question like “How tall is the Eiffel Tower?” and you’ll get back Google results.

Google Voice searches have been rising and will continue to rise as the use of mobile phones and devices accessing the internet continues to increase…

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There are many ways to take advantage of the rise in Google Voice searches:

  • People talk longer than they would if they were typing in a search so target longer tail keyword phrases.
  • Use more conversational and less formal content on your site so your content is more likely to include phrases people might say when they’re doing a Google Voice search.
  • Consider talking more about yourself and your experiences in the first person to pick up on first person type queries that are used more in Google Voice Search (words like “me”, “my” etc).

Use Frequently Asked Questions (FAQ) pages on your website to pick up more of the long tail keyword phrases people using Google Voice search are likely to make in searches.

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   Use Mobile Friendly Social Media Strategies…

Remember that a growing percentage of people visiting your site will be on Smartphones or mobile devices.

You want to make it as easy as possible for these visitors to link to your website when they’re using a mobile.

Clickable buttons on your site that make it easy to share their comments or share the site on social media like Facebook increase the chance of getting both regular and mobile traffic.

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Don’t overlook other channels.

For example, Pinterest is used more by mobile users than any other social media. If it’s convenient to use on a mobile a social media platform is probably worth testing as part of your overall marketing strategy.

Also if you’re advertising on social media or Adwords, remember you can target specific mobile devices.

If you go down this route, it’s vital that you test your ads to be sure they work perfectly on the devices you target.

 

   Make Your Emails Mobile Friendly…

One interesting fact is that people tend to be more engaged if they read an email on a mobile device than if they read an email on a computer.

The click through rate for emails read on a mobile device is now sitting at around 55% compared to 26% for computer users.

So there are opportunities for you for better engagement when your subscribers read your emails on a mobile phone or device.

The biggest key here is to make sure the emails you send work perfectly on mobile phones and devices.

Also be aware that the email client mobile users are reading your email with is likely to be different on mobiles…

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The most popular email clients at present are Apple iPhone, Gmail, Apple iPad, Android and Apple Mail in that order.

You may want to become familiar with what emails look like on a mobile in each client so you have insights into how to write and format your emails to work more effectively for mobile users.

 

   Consider SMS Marketing…

SMS marketing (marketing by text to prospects and customers) is an emerging field that is very effective for some business types.

If you have a local brick and mortar business or you have clients who have brick and mortar businesses, SMS marketing is something you may want to consider.

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One advantage of text marketing is that at present, a high percentage of texts are read (much higher than email).

And you can target prospects at the perfect time of day to get their attention.

In some cases, you may be able to target based on where they are (for example a takeaway restaurant targeting ideal prospects who enter 2 miles of their geographic area.

Text can also be used as a follow up to email marketing or in combination with other forms of marketing to increase their effectiveness.

Well timed texts with targeted offers are also an effective way for businesses to get repeat business from existing customers.

We’ve had great success getting more people on webinars using SMS webinars, and even built our own technology for that.

 

   Mobile Will Only Get Bigger…

We’ve seen huge growth in mobile usage online in the past few years and there is still a huge amount of growth to come both in mobile usage online and in making payments using mobile phones and devices.

Right now is a great time to start ramping up your website to take advantage of this rapidly growing trend.

Boost Readers 5000% by Plagiarizing Your Own Content on Medium, Linkedin & Reddit

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Plagiarizing is normally bad, but if it meant that your content would be seen by a lot more people and you’d have a level of control would you do it?

It is as simply as copying your original article and then paste it elsewhere. It can give you up to 5000% increase in readers of your content.

It’s not exactly plagiarizing if you do it with your own content. It’s really “republishing”. By republishing I mean literally copying your content to other websites in hopes of getting referral traffic back to the original source, which is your website.

10,000+ More Views On Your Article

By keeping your content just on your website you are literally missing thousands of people that might be interested in your content.

The reason why republishing is a good strategy lies in the audience of each platform.

Suppose your blog generally only reaches around 10,000 people monthly. But of course you want more, right?

The simple answer to that is by “letting go” of your content and republishing it to places that already have the same audience as you are. This strategy works best for small to medium blogs, as they can literally feed off the more popular site’s popularity.

Think of it as leeching your way up to more traffic. It is completely legal and many sites want you to do this.

It’s very similar to posting updates on Facebook and Twitter. Facebook has a very different set of people that you might want as an audience, and so does Twitter. If you only publish updates on Facebook, you are basically missing on the Twitter folks.

A Word About Duplicate Content…

You don’t have to worry about your site getting penalized for duplicate content. As long a few days before republishing your content on other platforms, Google will almost always recognize you as the source. Where possible ensure you always link back to your site as the source, or at least have a link back to your site in there somewhere.

Another trick I really like to do is to change the headline and intro slightly. This helps you customize it for the other audience, test out a different headline, and have this adjusted version of the article rank for a slightly different set of keywords.

5 Republishing Tips:

  1. The content you publish on your website and elsewhere is a reflection of who you are. If you publish sub-par content and republish it elsewhere, you are basically announcing to the whole world that you are bad at what you do. As with any content strategy, focus on great engaging content.
  2. Always aim to inform, educate, entertain and/or help people, while also keeping in mind the primary aim of your content… whether it be to increase awareness of a product or idea, grow subscribers, or something else.
  3. Republish strong content. You don’t have to republish everything to other platforms. Just the great ones. Whether you choose to keep the best content for your own site only is a call you have to make… the smaller your audience, the better it is to simply republish.
  4. Do not simply post an excerpt and tell people to continue reading on your website. Many sites won’t accept that. Instead you can reference other articles on your site. One or two is enough. Over do it and it looks desperate and spammy.
  5. Of course it is a given that your “flagship” content should remain on your own website.

 

That’s Stupid, Why Give Others My Audience?

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Darth Vader is actually turning seawater into drinkable water. Stupid? Nope!

So, is giving away your content for other sites stupid? Good question. But a better question is: Will I ever get those audience for myself with my website alone? The answer is probably not.

Imagine if your low-key blog that has an audience of 10,000 people monthly gets one of its blog posts republished on Forbes (with permission from you, of course). According to SimilarWeb, Forbes commands 117.20M visitors monthly. That is a stellar difference between your site’s potential and theirs.

And if your content is a hit and manages to snag 1% of their audience…can you imagine the numbers? That’s 1.7M people who will see your content that otherwise wouldn’t on your little blog. And suppose among those 1.7M people only 1% of them click the link you will place at the bottom of the article. That’s 170,000 referral traffic.

Of course this is an oversimplification, and unlikely (but possible!) but you understand the point. It opens you up to a much bigger audience.

“That’s Actually Brilliant!” So Where Do I Republish My Content?

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According to Alexa, Medium.com’s traffic is ranked at 268 in the United States. Meaning, several millions of people actually visit the website each month.

Here’s an example of an article republished on Medium which got hundreds of responses. Originally posted on SwarmNYC.com. Link to the original post was placed at the bottom of the page.

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Reddit, on the other hand, is ranked at 9 in the US. It is also popular for crashing web servers due to immense traffic it can give. They call it the “reddit hug of death” for a reason.

Here’s an example of a republished article on Reddit:

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LinkedIn has 433 million users. Of course the amount of audience will depend on your niche. In our case, blogging and marketing might have a collective of 500,000 audience in these websites (and this is just an extremely rough estimate).

Here’s an example of a republished article on LinkedIn. The post was originally published on MIT Sloan Management Review.

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Here’s a comparison of the three taken from SimilarWeb:

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Other sites covering your niche… do some outreach

Try It NOW…with a Caveat

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It’s a simple strategy, really. But 90% of bloggers do not do this due to the idea of exclusivity. A lot feel like republishing their content elsewhere is just giving it away without any of the benefit, but there is value in increasing awareness of your content and ideas. It’s a way to piggyback off bigger sites and grow your audience.

It’s why many writers even provide completely unique content to high traffic sites. In this case you get to post the content on your site first!

If you provide good content outside of your own website/product and people like it, it follows that they will seek you out, right? And with great content that’s exactly what happens and why people do it.

But some final reminders:

  • Only republish content that is at least a few days old to make sure that Google has already crawled your website and indexed it. If your website is very new and unknown, you may need to wait longer.
  • There is always a risk that your blogpost on other bigger websites will rank higher on search engines than your own blog, so don’t be surprised.
  • Don’t forget to provide a link at the bottom of the republished post to remind people where it was originally published.

 

The Challenge

Here’s what we’re going to do to prove, or disprove, this post. We are going to republish this article on Medium, LinkedIn, Reddit, and Storify and in a few days we will post an update about the traffic we received from each website.

Subscribe to Munchweb below to be notified of the update.

Until then!

Rapid Mailer Review & Coupon Code

How Marketers Are Losing $1000s Daily With Email

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email opens rapid mailerHow many internet marketers and businesses are losing a lot of profits by not setting up their email marketing platform & redundancy properly?

This video digs into the common mistakes in choosing an email autoresponder & broadcast service and how to ensure you get continuous great deliverability without interuption.

Compares self hosted set up of IMSC Rapid Mailer vs. GetResponse & Aweber.

Watch it now:

 

Get Rapid Mailer: http://go.munchweb.com/rapidmailer

Best Niche for Marketers

5 Reasons Selling To Businesses Is Highly Lucrative

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businesses need customers mini mall

A Huge Income Source…

If you’re thinking of making money online or making money using your online skills then it’s important to think through who your best markets are likely to be for your products or services.

Many people think that to make great money you should follow the “discount store” model…selling things to the great masses at the lowest possible price.

The reality is this business model brings the lowest return on time and investment and requires huge expensive infrastructure to run…

 

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That makes it possibly the worst business model when you want a high income and high return for effort without having to invest millions of dollars.

That’s just one reason selling services to businesses is a much better choice.

Let me explain why…

 

   1. Businesses Have Money To Spend With You…

Businesses have money and they spend it every month, every week, every day.

Even a small business doesn’t think twice about paying out $500 to $2,500+ if you can deliver any kind of value to them.

They’re making payments like that every week. For medium sized businesses with 10 to 30 employees making payments of $5,000 to $15,000+ is something they do every week.

When you come to a business with something that has value to them they’ll usually be willing to pay you for it.

 

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The higher the value to them the more they’ll pay.

And the bigger the business the more they’ll be willing to pay too.

So instead of trying to sell to a wage earner who is making $500 to $1,000 a week and has a disposable income of probably under $100 a week you’re selling to businesses who are used to paying out $500 to $15,000 at a time.

The numbers are many times better.

 

   2. Businesses Know They Need Help…

Most businesses know they need help and can’t do everything themselves.

When you start dealing with businesses that have more than 3 or 4 employees it’s a huge part of their operating methods to hire either employees or other businesses to supply them with services…

 

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That means when you offer a service that has real value to them it’s already part of the way they do business to pay you for the service.

 

   3. It’s Relatively Easy To Deliver Value…

It’s relatively easy to deliver value to a business that’s already making a profit and is doing serious sales.

For small to medium sized businesses selling $10,000 to $20,000 worth of products or services is every week is pretty modest turnover.

Help a business to increase $10,000 weekly sales by 10% and you’ve made them an extra $4,000 in sales a month…

 

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It’s fairly easy to charge a business $500 to $1,000 a month when you’re making them an extra $4,000+ in sales.

When you work with businesses doing higher sales then the figures get even better. You can deliver more value and charge more money.

   4. You Can Make Ongoing Income From The Same Client…

It’s very difficult to run a business that relies on getting new customers all the time.

Life is much easier if you can charge the same clients over and over, month in month out for supplying the same service.

That gives your income stability and it massively reduces the number of new clients you have to pick up to keep your income at the level you want.

The good news is business clients will keep paying you if you’re making them profits…

 

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That means you can build a client base and know with reasonable certainty how much you’re going to get paid each month.

   5. The Business Market Is HUGE…

When you’re selling products or services to businesses it’s a HUGE market…there are businesses everywhere.

Even if you narrow down to a small niche like dentists there are 190,000 practicing dentists in the USA alone.

That’s a market you could never serve in your lifetime even if you scaled up to build a huge operation with multiple employees working for you…

 

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What Service Can You Supply…?

 

Andrew Cavanagh, who works with the Munchweb family & PressCable, is an expert in offline/local marketing having worked in the industry since 2008.  As one of the leading experts in helping internet marketers sell their services to brick and mortar businesses with a following of over 14,000 local marketers,  Andrew recommends:

“The first thing I tell people is to use a marketing skill you already have and adapt it to help brick and mortar businesses make money. It’s amazing how many internet marketers have skills that convert really well into helping brick and mortar businesses…

 

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“If someone hasn’t developed any skills yet my primary recommendation is to use PressCable and deliver an online press release service to businesses.

“There are several reasons for this:

  • You can develop the skill to write online press releases yourself very easily. And if you don’t want to do that you can use the PressCable writing service to get press releases written for you.
  • PressCable press releases get really fast visibility online…under 24 hours… often show up for quite competitive search terms that have real value to brick and mortar businesses. That makes it really easy to impress a business with fast results.
  • We’ve noticed that a few good press releases can improve rankings on Google Maps.
  • The positive effects accumulate the more online press releases you have. As more press releases help drive traffic, and more people become aware of the company, then things begin to fall into place.
  • You can charge for an ongoing service as you continue to deliver leads to the business.
  • That means you can sell your service at a monthly ongoing fee…$250 to $2,000+ per client.
    If you deal with medium sized businesses…10-60 employees…you can charge in the $1,000 to $2,000 a month range per client delivering multiple online press releases each month for various locations.
    It’s easy to make a good living that way because you only need 4-10 clients to be doing really well.”

The opportunity to subscribe to the PressCable online press release distribution and writing services comes up periodically as the service expands. It is currently in beta and you need to sign up to the waitlist on their site.

Signing up to the Munchweb.com email list below will ensure that you’re notified when PressCable opens up again to new customers.

You also get PDFs of valuable reports like this one, the latest search optimization tips, business tips and much more…

Highest Facebook Traffic Times 2016

When to Post & Image Hacks

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FB posts

 

If you want traffic and sales from Facebook there are really 2 big keys:

  • Engage Facebook users
  • Give them a great reason to buy from you or to go to your site.

The hardest part is really engaging them. There are multiple factors involved including the time of day you post, the type of post you make and posting something that appeals tightly to your target market.

In this report I’ll reveal some insights that can give you a huge head start in the Facebook engagement and traffic game.

 

What Days To Post On Facebook…

If you post on Sunday your post is likely to get around 30% higher rate of engagement than a weekday.

Post on Saturday and your post is likely to get around 15% higher rate of engagement than a weekday.

 

Idiot

 

Weekdays all get around the same rates of engagement…a little lower than posting on the weekend.

 

What Times To Post On Facebook…

This tip might surprise you.

If you’re not paying to boost your Facebook post then you’re relying on the organic reach of your post for it to be seen.

The people who see it will be drawn from the people who have liked or followed your Facebook page in the past.

Here’s where it gets interesting.

You’d think the best time to reach the maximum number of those people is when they’re most active on Facebook.

Actually it’s the opposite because there’s so much activity on Facebook at that time that the competition from other posts massively reduces the organic reach of your post.

The best time to post is most likely to be between 9pm and 11pm in the time zone most of your followers live in.

The difference in engagement can be quite dramatic with one study showing posting in the 9pm to 11pm time zone doubles the number of shares a post is likely to get.

So combining day and time posting on a Sunday between 9pm and 11pm is likely to get you the highest rate of engagement followed by posting on Saturday between 9pm and 11pm.

Remember every niche and audience can be different, so this is something you should test.

 

Ramsay

 

Scheduling Posts In Advance…

Chances are you don’t want to be online every Sunday between 9pm and 11pm or any night for that matter.

Fortunately you can schedule multiple Facebook posts in advance.

You do this by making a post on your timeline then instead of clicking on publish, clicking on the little arrow to the right of the publish button.

Click

You’ll then get the option of scheduling your post any time you want.

Scheduling posts allows you to set up multiple posts for the future at the same time so you can have a steady stream of cool posts engaging people who like your post.

 

Keep Your Facebook Posts Short…

Most Facebook users don’t like doing a lot of reading there.

Short posts with text under 50 characters long (less than around 10 words long) get the most engagement.

When posts get over 150 characters long (over around 30 words long) they get around half the engagement level so keep your Facebook posts short.

You can always link to more detailed content on your website.

 

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Hashtags Probably Aren’t Helping…

Including hashtags in your posts may not be all that helpful.

Posts without hashtags get around 34% more interactions than posts with hashtags.

 

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Post A Question With An Image For The Highest Engagement…

A post that includes a question targeted to followers and an image can get 4 times the engagement rate of just a post with a question.

Posts with just questions outperform every other kind of post with images coming a very close second and the combination of the 2 is a clear huge winner.

 

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Upload Your Images To Instagram & Post To Facebook Via Instagram…

When you’re uploading photos upload them to Instagram and use Instagram’s “Post to Facebook” option.

Instagram

 

This serves 2 purposes…

First you get double duty from the same photo and short description…engagement from followers, fans and friends on Instagram and Facebook.

Second total interactions on images posted on Facebook via Instagram are around 23% higher.

Inspiration For Creating Your Own Facebook Posts…

Here are a few resources where you’ll find highly successful high engagement Facebook posts or viral images…

http://www.shoutmeloud.com/most-viral-photos-on-facebook.html

http://www.worldwideinterweb.com/8355-most-viral-photos-of-all-time-according-to-google/

http://www.cracked.com/photoplasty_761_the-22-most-misleading-viral-photos-explained/

 

How To Find Or Create Viral Images…

There are sites when you can find or create viral images in a few minutes or a few seconds.

NextHaHa has plenty of them being updated constantly…

 

Nexthaha

 

You can put your own captions on highly popular memes at MemeGenerator.net and imgflip.

You can use background images and add your own text at livluvcreate.

 

Post A Video If You Want The Most Shares…

Different types of posts get different types of intereaction. If you want to get your poast shared more video comes out number one with images close behind.

Combining videos with a question is also a great idea for engagement.

 

Upload Your Video Directly To Facebook…

It might seem appealing to post the link to a YouTube video but that could be a mistake.

Videos that are uploaded directly to Facebook get over 6 times the engagement level of YouTube videos embedded in your post.

upload

 

Link To An Article 1,000 To 3,000 Words Long…

If you’re linking to content on your website and you want the maximum level of interaction, linking to an article on your site that’s 1,000 to 3,000 words long is most likely to get you a higher level of interaction from Facebook users.

 

The Only Rule Is There Are No Rules…

Every niche and every market is different so it’s vital that you be flexible and watch what kind of results you’re getting with each post.

Pay attention to the posts you make that get the highest engagement and do more of what’s working for you.

What is working for you? Comment below…

The Most Profitable Online Business Idea

Strategies to Monetize a Website Without Ads in 2016

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Where’s The Money? The Critical Revenue Mistake for an Online Business

Most people start an online business with the major goal of making some good profits.

But many struggle to make substantial profits despite being in an industry experiencing dramatic growth over an extended period with a whole lot more growth to come.

Why is it that some people build large, highly profitable online businesses while others struggle to make any kind of income?

When I first started online I was making over $1000 per month selling an eBook on eBay which took me about 2 hours a week while I was at University… but along the way I drifted of course and ended up working a lot harder, getting millions of visitors, and while successful, getting a much smaller return on my time…

What did I do wrong?

online website profitable ideas

This report reveals a few of the most common reasons for failure in the profit creation area and the simple key to generating revenue online.

These basic principles will help if you’re not making money yet with your online business.

They’ll help if you’re not making enough money and they’ll also help if you want to identify how to increase the profits of an already profitable business.

What Are You Selling…?

Sometimes you can get so focused on building traffic, building a site with all the bells and whistles and chasing after the latest cool online technique that you overlook the most obvious business basic…actually selling something.

You don’t make any money until you sell something.

I’ve seen sites that are fantastic, generating good traffic with no significant revenue.

In fact I had a site like that myself and everything changed when I created and started to sell a product specifically targeted to the kind of people who were coming to my site.

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Repeatedly I’ve seen people working hard to build an online business fall into the trap or not getting clear on what they’re selling or not making any attempt to sell anything themselves.

Trying to monetize a website in 2016 and beyond with ad revenue is only going to give you a tiny fraction of the money you could be earning if you sell a product tightly targeted to your niche. It might work for huge sites like the Huffington Post or Reddit, but for the average business focusing just on ad revenue is highly risky and not a great ROI on your time.

If you’re not selling a product yet start thinking that way. Think about where you’re getting traffic from or where you’re going to get traffic from and what’s important to them.

Think about what moves them emotionally and what they’ll put their hands into their wallets to buy.

Take Your Product Creation To A Different Level…

Another big mistake is to create a pile of different products that are unrelated.

Once you have a product or service that’s selling ask yourself the question “what do the people who bought this want?” “What other product can I create for them?”

To maximize your profit opportunities you need to be something specific to a niche market…

lego

By creating a whole range of products and services that appeal to the same niche market you get multiple chances to sell to the customers that you create. You don’t have to make all these products yourselves, you might recommend other products for a commission, or if applicable get people to subscribe and buy more of the same product… the point is you have to think past the first sale and about the lifetime value of that customer!

And that typically means specializing in a particular area.

It also makes it much easier for anyone who wants to promote you or send traffic to you to know exactly who you are, who your best audience is and what you deliver.

Even if you’ve never created your first product you can start thinking this way…about creating a range of products or repeat purchases instead of just one product.

That does not mean making the mistake of spreading yourself thin chasing every product idea that comes into your head, but about adding ongoing sequential value to your customers… whether it be buying related products, repeat purchases or subscriptions.

Is any of this making you rethink or refine your current strategy so you can make more money?

Who Are Your Best Prospects For What You’re Selling…?

Knowing who is most likely to buy from you and why they’ll buy from you is a huge part of getting you tightly focused to build pages on your website that help convert visitors into email subscribers or buyers.

It helps you create follow up sequences by email that convert subscribers into buyers.

It also helps you keep subscribers happy staying on your email list so you can sell to them later.

Of all the things you can have in a business an intimate knowledge of who your best prospects are and what their emotional triggers, needs, wants and backgrounds are is the most valuable.

With that knowledge you can build products, services, web pages, social media and every other component you need to be profitable.

If you’re trying to build your traffic this can help you narrow down to exactly the type of traffic you want.

Being really specific about traffic makes it much easier for you to compete for paid traffic to because you can weed out all the types of traffic that can be less profitable for you.

Does What You’re Selling Have Genuine Value To Your Prospects…?

In our modern information age with the proliferation of social media failing to deliver value to customers can kill a business incredibly fast.

When you create products or services for a market you want to be sure that you’re going to deliver something that has real value to them…a great return on investment (dollar value) or some type of emotional return they’re looking for.

If you’re giving people the type of emotional return they’re willing to pay for they’ll buy from you over and over again like Taylor Swift fans buying concert tickets.

taylor swift

If you’re giving a good dollar return it becomes a no-brainer for customers to buy more from you because the more they buy the bigger their return on investment becomes.

Gear Your Marketing Material To Communicate That Value…

Once you know who your prospects are, what you’re selling and the type of return your product and service will deliver to them it becomes a whole lot easier to gear all your marketing material, your social media, your emails, your web pages etc etc to sell that value in a way that appeals to your best prospects’ emotions. When FedEx first started they nailed it…

plane

So how does this apply to your online business?

You can produce great free content, and that content can be structured to help lead people to the product you are selling. Your visitors might start reading an article (just like this one), join your list, and then become interested in the product/s you are selling. You just have to be sure you are providing value along the way.

People make the decision to buy based largely on emotion then they’ll often justify that purchasing decision with logic. This can be incredibly hard for some people to accept… but science proves it over and over, and any top copywriter or sales guy will agree.

The more tuned in you are to your best prospects and what they want, what pains they have, and how they feel, the easier it is to sell to them effectively.

It’s also easier to continue to deliver products and services they want.

Focus On Building A Business That Serves People…

While some people get into an online business with the aim of building something great, the majority of people start out just wanting to make some money online.

Then they jump from one idea to the next trying to find an easy push button way to get that fast easy income. They fight for the scraps hoping a loophole will last just long enough for them to make a quick buck… the fail rate is tremendous!

But the vast majority of people who actually succeed online are building serious businesses that have at their core the idea of serving real people with real needs and charging for delivering those people something of value.

Once you start focusing your attention that way and start selling what people want and need in a niche you’ll find it many times easier to start making serious money.

And that really is the biggest revenue key… that is the most profitable idea for your online business that you can run with…

serving

Traditional Offline vs Online Digital Marketing

Advantages of Combining Fundamental Sales Strategies

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marketing-foundations

This post reveals the key fundamentals & advantages behind combining both traditional offline marketing methods with online marketing strategies, from email to direct mail, so you get bigger results for your effort, and more sales and profits.

Breaking Out Of The Online Marketing Rut:

It’s all about marketing.

Marketing foundations don’t change.

At it’s core marketing is about:

  • Finding and making contact with people who can buy from you.
  • Creating a process that gets them to buy from you.
  • Following up with those people in a way that compels them to buy from you again and recommend other people to buy from you.

Most internet marketers immediately recognize methods to do that online…

 

Finding & Making Contact With People Who Can Buy From You…

To do this online marketers use:

  • Social media like Facebook, Twitter, Google+, Instagram and other platforms.
  • Pay per click marketing.
  • Media buying.
  • Joint ventures with marketers who have email lists in the same or related niches.
  • Search engine optimization.
  • Video marketing on sites like YouTube.
  • PR, media outreach & Press Releases like PressCable
  • Content marketing.
  • Viral marketing.

Creating A Process That Gets People To Buy From You…

Common methods to do this online include:

  • Follow up by email
  • Lead generating reports delivered online that educate prospects on the value of a product or a service to them
  • Videos that educate prospects on the value of a product or a service to them
  • Online sales letters
  • Webinars
  • Articles that persuade prospects to buy

Follow Up To Get Repeat Buyers & Referrals…

Online marketers do this with:

  • Follow up by email.
  • Follow up with social media platforms
  • Follow up that leads to content or sales letters promoting other products or services.

The Most Important Foundation Of All…

What’s more important than the strategies used is that most good marketing is about building relationships and trust with real people.

That’s what leads to sales, follow up sales and referrals.

buildrela

Here’s where things get interesting.

Most (but not all) online marketers are leaving huge sums of money on the table because they’re ignoring the marketing potential of offline strategies.

Some clever online marketers have embraced the combination of online and offline marketing strategies and their returns and profits increase almost exponentially.

Smart marketers have discovered that offline strategies like direct mail, telemarketing, physical seminars dramatically increase the price they can sell products and services at over online marketing alone.

And they also dramatically increase the depth of relationships that the marketers build with their prospects and customers.

 

Offline Strategies…

This report is not meant to be a step by step guide.

It’s an introduction to the idea of combining online and offline marketing strategies.

Any one of these offline strategies might require a whole pile of education to use effectively.

Old school marketers are already very familiar with most of these strategies.

They’re not new and they work in much the same way as online strategies except for a few key and very important factors:

  • Most offline methods are far more effective. You can sell a much higher percentage of prospects at much higher prices using offline methods.
  • Offline methods can often be scaled up in a huge way. Businesses have been built from shoestring budgets into enterprises worthy hundreds of millions of dollars in the direct mail industry because of the potential to scale up direct mail pieces that produce a positive return on investment.
  • Most offline methods have a physical cost which means there can be an element of risk if you’re not careful. You need to be constantly aware of your costs and returns and ensure whatever method you use makes you a profit.

 

Different Offline Marketing Strategies…

The huge range of offline marketing strategies include:

  • Direct mail…letters
  • Direct mail…postcards
  • Direct mail…lumpy mail (packages and letters with some kind of physical attention grabber in them).
  • Referral direct mail to a list of customers from a business in a related niche.
  • Telemarketing…cold calling
  • Telemarketing…calling prospects who have already expressed an interest in a product or service.
  • Telemarketing…calling customers who’ve already purchased to sell other products and services.
  • Referral telemarketing…calling customers from a business in a related niche.
  • Personal one-on-one appointments.
  •  Physical seminars and conferences.
  • Trade shows.
  • Parties and get-togethers.

 

Sequences Combining Online & Offline Elements…

A highly lucrative area that’s barely been touched is using processes that combine online and offline strategies.

Some parts of the sales process work better online, some work better offline and some work better when you include both.

To complicate things more different types of prospects and prospects in different niches all respond to different combinations of marketing strategies in different ways.

So there’s no “one size fits all” approach.

You need to test different methods and combinations to see what works for the particular situation you’re dealing with.

Here are a few questions you can ask yourself to narrow down your options:

  • What is the ideal way to move a prospect in this part of the sales process forward?
  • What is the lowest cost way of taking the next step in this process? It will probably be online.
  • What is the most effective way? It will probably be offline.

You can weigh up the different factors and remember that you’re not limited to using just one strategy. You can use multiple strategies at the same time to increase your results and to see which strategies are getting you the best return.

 

Always Going Back To Foundational Principles…

Adding offline marketing strategies into your marketing mix can create an exciting and bewildering array of different options.

The easiest way to avoid making costly mistakes and to stay focused on what’s really important is to keep yourself tapped into the marketing fundamentals I mentioned at the start of this report.

 

stayfocused

Remember at its core marketing is about:

  • Finding and making contact with people who can buy from you.
  • Creating a process that gets them to buy from you.

Following up with those people in a way that compels them to buy from you again and recommend other people to buy from you.

Also keep asking yourself as you’re setting up marketing strategies:

What is the ideal way to move a prospect in this part of the sales process forward?

Staying focused on those foundations will help you get a good percentage of positive results.

Gary Vaynerchuck Tips on Twitter Video Reply & Follower Engagement

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Sometimes a new free tool comes along and we miss just how powerful it can be…

When Twitter came out with their new video feature I really didn’t pay much attention…

twitter-phoneUntil Twitter expert Gary Vaynerchuk revealed how he was using Twitter video to dramatically increase engagement, increase the depth of his contacts and increase real sales.

Vaynerchuk built millions of dollars in sales in the wine niche by searching out people asking questions about wine on Twitter and answering them right there on Twitter.

He pointed out how with Twitter’s new video feature you can post a video reply on Twitter in under 10 seconds and the impact is enormous

RankReveal & Serpsuite Comparison Review

Reverse Keyword Rank Tracking & Intelligence Tools

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Serpsuite vs RankReveal Keyword Tools

Two new software, RankReveal and SerpSuite, have hit the market with cutting edge technology that is changing the way we get rank tracking data and intelligence, and making traditional rank trackers obsolete.

If your reading this right now you might have seen some hype from afilliates, or you’re just doing the smart thing and researching. This comparison gets right down to the critical details, without the hype, so you get the true real skinny right here on Munchweb. So let’s dig in…

As you may know, discovering how well you’re doing in the search engines and where to focus your efforts can be a real challenge. With most regular keyword tools you enter a keyword and it gives you back a result telling you where your site is ranking for that keyword. But that’s not enough…

It is difficult and tedious because you don’t always know what keywords you’re likely to be ranking for and compiling and entering a pile of different keywords is time consuming.

Worse still you’re going to miss a whole pile of keyword phrases that might be highly lucrative for you.

 

This New Technology Spins Keyword Tracking On Its Head

The exciting news is there’s now a new generation of keyword tools harnessing the latest technology to monitor search engines for changes in rankings and traffic.

Instead of having to enter keywords and see how you rank on each this new technology allows you to enter a domain name and get back a list of keyword phrases your site is already ranking for.

This is incredibly valuable because it helps you focus on the areas where you’re getting results and also helps you to see opportunities in the keywords you’re ranking for now where you can expand your content to bring in more traffic.

But which of these keyword intelligence tools is right for you?

Here’s a direct comparison of the features and pricing of the two next generation keyword software that have innovated to reveal the keywords you rank for… RankReveal and SerpSuite:

 

RankReveal SerpSuite
Keywords tracked & monitored daily Keywords tracked & monitored daily
Okay interface for data Easy to comprehend interface for data
Local rankings option Rankings options from non US search engines regional and local rankings
Keyword rankings for press releases
Google & Bing rankings Google, Bing, Yahoo, YouTube, YouTube & Google Video rankings
New Google & Bing keyword alert Custom email alert notifications
Scheduled customised email reporting for you and unlimited clients
Analysis & keyword change graph Tracking & historical analysis with trendlines
Custom advanced reports
Portal allowing custom white label access for unlimited clients
Unlimited team member access: you control access levels
$19/month for 200 keywords* $29/month for 250 keywords*
$69/month for 800 keywords $49/month for 750 keywords
$99/month for 1,200 keywords $79/month for 1,250 keywords
$199/month for 2,500 keywords $149/month for 2,000 keywords
$299/month for 5,000 keywords

*All prices listed are standard pricing. Special launch pricing may be different.

 

Using SerpSuite Vs RankReveal

The interface for finding keywords in SerpSuite is simple. You click on the “Discover” button, add in your domain name, add a “base keyword” and click on Add Keywords and you’re done…

serpsuite-interface

With RankReveal it’s not immediately obvious how to search for keywords you’re already ranking for but it’s not hard to work out. When you make a search the keywords you’re already ranking for show up in blue…

keywords-your-ranking

Both SerpSuite and RankReveal are easy enough to use. Both will require a bit of a learning curve so you can get the information you want out of them.

One important point: with both SerpSuite and RankReveal you need to enter a root keyword or keywords to get the process of finding keywords you’re ranking for started. Neither software will simply give you a list of keywords without some kind of “priming” with a root keyword, and neither software will discover all the keywords you can rank for. There is no tool on the planet that can currently do that, but these are by far the most effective tools for finding a good chunk of the keywords you do rank for.

In our side by side tests SerpSuite was able to discover slightly more keywords at this time, but the technology in development by RankReveal could break through that barrier.

 

Keyword Reporting In SerpSuite

In SerpSuite you can export any keyword report with a single click in csv format, pdf or pdf with graphs…

serpsuite-keyword-report

At the time of writing this review with RankReveal I couldn’t find a reporting feature.

 

Keyword Reports For Your Paying Clients

Keyword reports are highly valuable when you’re working with paying clients helping them to rank in the search engines.

The reason is simple: they like to see the results you’re getting them for the money they’re paying you.

Being able to give them regular updates on the keywords they’re ranking for and giving them this information in professional looking graphs and reports can dramatically increase the fees you charge and your client retention.

Working with paying clients the obvious choice is SerpSuite.

You get:

  • Custom pdf or excel keyword reports you can share with clients.
  • A portal that allows you to give 24/7 customised access for each of your clients including ranking position data, reports and more.
  • You can set up automated, in depth reports to go to your clients’ inboxes on a schedule you choose making client reporting and retention easier and more efficient.

serpsuite-customized-access

 

YouTube & Google Video Keyword Tracking

If you need to track keywords for videos again SerpSuite is the best choice with tracking for YouTube and Google videos, which is currently not available in RankReveal.

Just enter the URL of the video and SerpSuite will give you back a full range of keywords that video is ranking for…

adding-youtube-url

 

Press Release Keyword Tracking

If you’d like to see how your press releases are doing SerpSuite will give you the keywords your press release is ranking for even though they’re on a bunch of different domains (watch the video below to see how this works)…

 

Minimum Keywords At Minimal Price

If you’re looking for a robust but affordable service to track less than 200 keywords on your own websites then either solution would work but you might favour RankReveal as it has a good deal at $19 a month for 200 keywords.

 

Conclusion:

For most purposes SerpSuite would which has been on the market for longer is currently ahead on features and usability. You can find more details on SerpSuite and try it out by cliking here.

At the time of writing RanReveal has only just launched, so while a little bit behind SerpSuite has a lot of very promising features. Right now RankReveal is offering a launch special and you can get more details on RankReveal by clicking here.
(NOTE: RankReveal page will not launch publicly until 9am EDT 24th March)

What do you think of these tools? Tell me below?

Disclaimer: Munchweb.com is an affilliate of for both SerpSuite and RankReveal. This is an honest review of both products and if you found this review helpful and a nice break from the hype, please share this post.

Set Up Google Plus Authorship

Use AuthorRank for Higher Rankings & Traffic

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Setup-Google-Plus-Authorship

Google Authorship is a key part of any site’s success to rank higher, gain more followers, and get more traffic.  Google is looking to put user identity at the forefront of a number of its products, including search via what it call ‘AuthorRank’. If you don’t take part, you are going to get left behind.

You can follow me on Google+ here.

Executive Chairman of Google has stated that profile verification will be directly linked to search engine rankings:

“Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results. The true cost of remaining anonymous, then, might be irrelevance.”
 

google-authorship-SEO-SERP-traffic-brandingAs you know from reading this blog, creating a brand is incredibly valuable for building and strengthening relationships via social media and otherwise.

People have more trust in recommendations from their circle of “friends”, including companies they follow on social networks. Google Authorship has made it easier for authors and businesses to get their brands in front of prospective customers and improve ranking — they can now represent themselves alongside their content within Google’s search engine results pages (SERP).

Establishing a direct link between you and your articles or posts enables Google to display your picture next to the titles and descriptions of your site’s content so you stand out from the crowd.

 

How to Set Up Google Authorship

Set up a Google+ account

Go to https://plus.google.com and create one. If you have a Gmail account, you can use that profile to get started. Make sure the domain of the email address you use is the same as the domain of the site for which you’re creating content — this will help Google connect your Google+ account to that domain.

Google has made it easier to edit all your personal details with a new card-like format for profile information under the “About” tab on your Google+ profile.

Each of these cards now has its own prominently-displayed “Edit” button, so you can easily control who sees what for categories like Work, People, and Places. View your profile as “Yourself” or you won’t see the Edit buttons under each section.

Make sure your Google+ profile name matches the byline on the blog posts you want to associate by doing one of two things:

  1. Change your byline on the site you contribute to so it matches your Google+ name, or
  2. Change your name in Google to match your byline:
    • Go to https://plus.google.com
    • Click “Profile” (in the left column)
    • Click on your name in the header
    • Change your name
    • Click “Save”

Upload a Google+ profile photo

  • Go to https://plus.google.com
  • Click “Profile” (in the left column)
  • Click on your avatar/photo
  • Upload a clearly visible headshot
  • While doing this I also recommend setting up a Gravatar account with the same image. Gravatars are your avatars linked with your email address and can be found publicly by anyone that has your email address. WordPress posts and comments often show gravatar pics by default for their readers and authors. Its possible Google cross checks info with Gravatar so it can help Google recognize you. The more often Google recognizes your content, the more it helps build your authority.

Make your Google+ profile visible in search

  • Go to https://plus.google.com
  • Click “Profile” (in the left column)
  • Click the gear icon for Settings to the right of your tabs
  • Scroll down to the “Profile” section and make sure the box next to “Help others discover my profile in search results” is checked
  • On your site when a post is made, make sure you include ‘By Author Name’ somewhere on the page. This is called the byline, and Google looks for this to help decide who wrote the post.

Add the blog to which you contribute to your Google+ page

  • Go to https://plus.google.com
  • Click “Profile” (in the left column)
  • Click the “About” tab
  • Click “Edit” at the bottom of any of the sections
  • Click the “Links” icon, second from the right at the top of the module
  • Under “Contributor to”, add any sites for which you create content
  • Click “Save”

 

How to associate your site with Google+

If you have an email address with the same domain as the site you want to associate with Google+:

Is your blog running WordPress?

If so, there are a variety of plugins that will create Google Author tags, including:

 

Test to make sure Google Authorship is set up correctly

It can take from a few minutes to several weeks for Google to show your picture along with search results, so use Google’s Rich Snipit Testing tool to make sure everything is as it should be.

  • Go to http://www.google.com/webmasters/tools/richsnippets
  • Enter the URL of one of your blog posts that you believe should be associated
  • Click “Preview”
  • If the results page returns green text that says Email verification has successfully established authorship for this webpage, you’re all set and you should begin to see this in search results:
    20 social media marketing b Use Google Authorship to Improve SEO and Drive Traffic

About the Author:

Originally published by Pam Dyer at Pamorama under Creative Commons. Her blog helps businesses use social media marketing programs to improve branding, find leads, and increase sales.