B2B Sales Pitch Techniques & Relationship Management Tactics for Closing Leads

How to Sell Using the King’s Rule


Do you ever have to sell to clients or customers? Or affiliates? Or partners?

Perhaps you’re working within an organization and have to ‘sell’ something to a colleague, or a manager, or a team…

It could be a product, a service, or an idea.

If so, when was the last time you took a look at your sales approach and its effectiveness?

When you run your ‘pitch’, how relevant is it to the needs, expectations, and behaviors of who you’re talking to? Or even the modern day consumer at large?

And ultimately… are you just looking for a way to sell more awesomely?

Read on and you’ll discover:

  • The #1 thing to say that kills trust in the first 5 seconds…
  • Why the “salesmen of old” should reconsider their sales formulas…
  • How to avoid heavy resistance when selling your products or services…
  • How to connect with potential customers in the post-trust era…
  • The “King’s Rule” that builds 6-7 figure agencies and eliminating the fear of selling…


“Process X, Y, Z” & The Instant Trust-Killer…


In order to make a sale, trust must be established.

Yet many marketers, business owners and salespeople who are trying to engage target customers and drive them to a specific action (e.g. a sale) still rely on traditional old-style selling tactics, which no longer work.

Except if you count ‘working against you’.


Want to know how to kill trust instantly? Say this…

“Hi, my name is Chris from Business Corp, how are you today?”


Imagine picking up the phone and hearing that. Makes your stomach tighten, doesn’t it?

The reason is simple… it’s the same script every telesales agent, every salesman, every door to door hopeful has followed for the past 50 years or more.

On a cerebral level – it literally says “I am a salesman and I’m here to manipulate you, be on your guard”

If it looks like a duck, sounds like a duck and walks like a duck… it’s probably a duck.

And if it looks like a salesman, sounds like a salesman and walks like a salesman… it’s probably someone trying to scam you out of your savings, right?

In many cases, that’s not even an exaggeration – it’s exactly how people think and feel.

Assuming the prospect needs to be “sold”, the ‘Salesmen of Old’ follow traditional sales techniques: blindly walking their potential customers through a procedural process.

The traditional “Sales Process X, Y, Z” usually goes like this:

  1. Good morning, Mrs! I’m Chris from X, how are you today?
  2. I see from our records you may have run into a problem with Y before…
  3. Here at X we have a lot of experience using Z; why not try it? It’ll help fix your problem with Y.

Do you recognize that pattern or something like it?

Perhaps something like this instead…

  1. Sure, I hear your objection… I understand how you feel (X)
  2. Many other people (Y) felt that way initially before…
  3. Here’s what they found (Z)

Many salespeople use these methods and recite specific scripts and “killer closing techniques” from scenarios they’ve been taught, studied and perhaps even attended seminars to learn…

They’ve used dozens of forms of “Process X, Y, Z” for years and claim it’s their verified winning sales formula for reaching and ‘closing’ targets.

But it just doesn’t work well anymore. People don’t trust that language. They’re savvy enough now to know when they’re being led down a garden path and being manipulated.


“Stranger Danger!” And The Role Of The Salesman In The ‘Post-Trust’ Era…


Consumers now have access to more information than ever before. They have valuable resources at their disposal, to easily search for and find the information they need.

The role of the salesman used to be that of the guy who holds specialist knowledge:

  • Need a new car? This salesman knows all there is to know…
  • Need a new vacuum cleaner? That salesman knows everything about busting dust…
  • Need a new stain remover? See him over there? He’s basically a chemical engineer…

Today, people just do a Google Search. Maybe read some articles. Maybe ask in some forums.

Or they’ll just pick the thing with the highest 5-Star Review Rating.

The role of ‘The Salesman’ has changed. People know this, they feel it and it affects the way they make buying decisions.

Salesmen, for the most part, still haven’t figured this out. But that’s not even the worst of it…

The disparity of wealth, power, and influence has never been greater and stories are spread daily and go viral instantly. It’s easy to see why people might have a hard time trusting.

In an age where:

  • Trusted institutions manipulate facts, use out-of-context quotes and present falsities as truth…
  • Companies fail and their executives fly to ‘government bail out’ meetings on brand new private jets…
  • The disparity of wealth, power, and influence has never been greater…

People are finding it hard to trust.

They also flock to the internet to complain about exactly this point. They share their rage and frustration and often discover new reasons to be outraged in the process.

There is a general cloud of mistrust on a macro scale. And it trickles down. It’s not just banks and governments and mega-corporations people don’t trust anymore… it affects every ‘person to person’ interaction…

For example; 50 years ago, talking to a stranger wasn’t such a bad thing.

Neither was talking to a salesman.

Nowadays… talking to a stranger or a salesman is akin to hugging a murderous clown. You just don’t do it.

People have read all the stories about “Stranger Danger”, rip off merchants and scam artists. It’s become part of mainstream culture and forms the plot of many TV shows and movies.

And so when you start the conversation sounding like a salesman, the resistance goes way up.

Today’s sales techniques are modeled on what worked when people’s trust was given by default.

That’s no longer the case.

The willingness of people to trust a stranger is at an all-time low and that’s not going to change for decades at least, if ever. We’re in what has now been coined ‘The Post-Trust Era’.

That’s not even to mention how a person’s attention span is now virtually non-existent.

The salesman no longer enjoys the captive attention of his potential customers.

Even if he were somehow able to ‘not’ kill trust from the outset, the consumer’s time is so valuable if he doesn’t win their interest within the first few seconds, he’ll lose their attention and the door will slam, the phone will click (or beep)… or the email will get deleted.


How To Sell Better Than 9 Out Of 10 Salesmen In 5 Seconds Or Less…


First of all… Don’t ever start a conversation like “a salesman” does again.

In fact, make a conscious attempt to never sound like a salesman ever again, ever.

No hyperbole, exaggeration, over-enthusiasm, false assurances or hype.

People know that game and they don’t play it. It bugs them. They put their guard up. They stop feeling like they can trust you. Worse, they start looking for reasons to be SURE they can’t!

Second… forget any commitment to following “Process X, Y, Z” type techniques – as these will fail 9.9 times out of 10.

Here’s another big mistake “Salesmen of Old” make…

They go into every conversation ASSUMING the person they’re speaking to needs what they’re selling… and even when it seems like that’s not the case, they keep trying to sell anyway!

You could call it “Anti-Selling” – whatever you do to ensure you separate yourself from “The Salesmen of Old” will pay dividends in increased trust and receptiveness…

Switch your focus to creating a good first impression and aim to develop a personal relationship with your prospect. Become a trusted problem-solver.

Begin by showing them your only interest is helping them solve a specific problem, IF that problem exists for them – and if that problem doesn’t need solving, ok! Thank you and good day…

It might seem obvious, but:

  • How do you know if they need your software if you’ve never spoken to them before?
  • How do you know if they could benefit from your service if you know nothing about their business?
  • How do you know if they need more clients if you don’t know how full their schedule is?

Make an effort to identify the SPECIFIC problems and opportunities the prospect may be dealing with and ONLY if it feels like it might result in a ‘win-win’ situation… only then do you offer up a solution and an offer with real clear value.

Don’t lead with a presentation of your offer.

How do you find out what they need?

Simple. Ask questions and LISTEN to their answers.

In a broader sense, you can take the time to listen to the conversations happening within your niche or industry and identify the main topics, trends, and issues. You can better understand your prospects and be better equipped to empathize with them as they relate to you their challenges.

But DON’T assume they face the same problems everyone else is. Or that they have a problem at all. Just ask, and listen. Be a pal.


Building Trust In The Post-Trust Era…


Relationships with your clients and prospects aren’t pieces of data; they’re living, breathing, organic connections… and you would be wise to remember this if you want to sell more.

They used to say “You have to become the trusted adviser to make a sale”…

Nope. The “Trusted Adviser” is now Google and online reviews.

Your role is now as the “Trusted Problem-Solver”.

Building Trust in the “Post-Trust Era” is quite simple

  • Don’t talk like a salesman and remove ‘sales pattern’ from your memory…
  • Ask insightful questions to find out if they may be in need of what you’re selling…
  • Listen carefully to the unique answers they give you about their situation…
  • Be OK with the fact they may genuinely not need what you’re selling…
  • Don’t assume anything…

You could really boil it all down to; just have a human conversation with them.

Sure there are going to be certain tactics you can employ to be more persuasive… just don’t let that word ‘persuasion’ get you thinking along the lines of trickery and manipulation.

Stop thinking ‘making a sale’ means you’ve ‘beaten’ your opponent.

As a professional ‘problem-solver’ your victory comes when you can deliver a solution to a problem the other party is suffering from.


“The King’s Rule” And Removing Your Fear Of Selling…


At PressCable and within our own agency where we grow local businesses by double or triple within a few months of working with them… we sell by using what we call “The King’s Rule”.

This was born after noticing there is a certain attitude a person can take that immediately gets attention and gets rid of that ‘sales pressure’.

“The King’s Rule” Serves Three Purposes:

  1. It builds Trust and eliminates Sales Pressure…
  2. It gets to the root of The Problem the prospect may be suffering from…
  3. It establishes you as The Prize…

NOTE: In the information age, for this, or any sales approach to work, your offer has to be authentically valuable and desirable. That means effort has to have been made, to make the offer ‘good’. You still need that all-important social proof. Their inevitable Google search should always work in your favor!

Thinking you can get “so good at sales you can sell ice to an Eskimo” is already a mistake. Your ego is too involved and you’re completely missing the point. You’re making it about you.

With a good offer that genuinely helps your target audience out, “The King’s Rule” will serve you well.

In a nutshell, “The King’s Rule” puts you in a position where the client is hoping you will let them buy what you’re offering.

Just as a benevolent King has nothing to prove and nobody to prove anything to… You have nothing to prove because you know you’re making people’s lives better and easier.

So it’s just a matter of finding those who a) need, and b) deserve what you have to offer.

The winning perspective behind successful selling in the Post-Trust Era: “People buy from people they trust to solve their problems…”

Most people are afraid of ‘selling’ because they KNOW salespeople aren’t generally trusted. They KNOW the conversation if going to feel like a battle.

They think of themselves AS A SALESMAN, desperate to show off all those cool features and benefits, so they can hit their targets and make a commission…

And they know most people want to avoid them like a leper.

On the other hand… think of yourself as a benevolent King, don’t assume anything, and become a professional ‘problem-solver’ and it changes everything. It completely flips the script.

If you’re used to “The Old Ways of Selling”… this will feel much, much better.

In Summary:

  • Discover your prospect’s needs and concerns, challenges, and hopes;
  • Adjust your pitch to fit exactly what each of your prospects wants as individuals; and
  • Develop a personal relationship with your prospects and deservedly earn their trust.

Do this and you will sell more awesomely.

How Chris Munch Plans His Business Projects

Annual Planning Process Steps



Make the next 12 months in business your best ever… and to do so starts with planning in the right way. Most people do this wrong, but get it right and your business will get more done and in less time.

In the video below I’m going to reveal the exact methods I used to double my online business last year and take my revenue to a whole different level. They’re methods you can start using immediately.

Do this and in 12 months’ time, you’ll be looking back at what you’ve achieved and it will literally blow your mind.

Watch the video below:

Make 2017 Your Breakthrough Year For Your Online Business



When You Need A Change…

At many times in your life you realize you need a change.

You may want to change your financial situation… aggressively grow your business, or push for the 4 hour work week dream.

You may have a job you really want to leave so you can free up your time to do things you’re passionate about.

You may want to give more to your family.

Or you may have another cause.

And you may realize that the direction you’re going in right now is not taking you where you want to go…




This post is designed to help you change direction in the coming year, starting right now, and move onto a path of your choosing.


   Being Specific…

The main reason most people don’t achieve goals is they never set any concrete, achievable goals to begin with.

There are a couple of pitfalls many people fall into in setting goals.

The first is “dreaming” without ever setting specific goals that can be achieved in the next month, week, or the next few hours.

One of the biggest keys to success is to break down your huge goals into tiny bite sized chunks you can get done in 15 minutes to an hour.

When you break down a big dream into tiny bite sized pieces you know you can get done right now that’s empowering…




Instead of either getting overwhelmed that your dream is too big and you don’t know where to start or getting tied up in warm, fuzzy feelings about how wonderful your dream is you know exactly what you need to get done right now.

How do you eat an elephant?

One bite at a time. The second pitfall many people make in setting goals is not critically analyzing if their course of action is actually likely to get them to where they want to go.

Many people try to flog a dead horse instead of being realistic and get hung up on beliefs instead of looking at the facts rationally…




Are you trying to succeed in an industry that’s dying?

Are you in a field where the odds are stacked so heavily against you you really don’t have a reasonable chance of success.

Are you being squeezed into a mold trying to succeed in someone else’s business model (like an MLM based business) instead of building your own business where you can use your own creativity, innovate and act independently?

Can the financial goals you have be achieved with the action goals you’re setting?

It’s critical to take actions that can conceivably get you where you want to be and not get stuck thinking that repeating the same failed actions of the past will somehow miraculously bring you success in the future.

   Asking The Right Questions…

People who get stuck have a very common mindset that ensures they won’t break free and start making serious progress towards their goals.

These types of questions are common from people who are stuck mentally:

  • What product should I promote so I can make a lot of money?
  • What’s the fastest way I can make money this week without having to work too hard.
  • What method do you suggest to make money. I don’t have any internet marketing skills…I just want to make as much money as possible as quickly as possible.

The real question most people who are stuck mentally are really asking is…

How can I succeed with the same attitude, skill sets and actions
that have caused me to fail in the past?


Time for a reality check…

   You Must Be Willing To Change…

To succeed in any field requires personal growth on your part.

Usain Bolt didn’t wake up at the age of 21 the fastest sprinter in the world.

He started out as a kid who had a little talent.

Then he trained, got direction from highly skilled coaches, changed and refined what he was doing…trained a whole lot more.

And after years of incredibly hard, consistent effort he built and changed his body, his attitude, his methods until he was the fastest sprinter on earth…




If you want a successful online or offline business you have to look at yourself and your skills objectively…

Then work out what new skills you need to take your success to another level.

You have to be honest about how you need to change personally.

Also look at your current business objectively…no matter how small or large it might be…

And ask yourself what changes and improvements it needs to move to another level.

You can only make and achieve realistic goals if you’re brutally honest with yourself.



The average person who has been online studying internet marketing for 6 months or more has more than enough knowledge to be successful.

But knowledge can’t take you far unless you put it into concrete action.

It’s impossible to steer a car that isn’t moving…




If all you’re doing is soaking up knowledge and taking small amounts of action you’re not getting enough feedback from the real world to adjust what you’re doing so you can achieve some measurable success.

The more you do and the more honest you are with the results you’re getting the easier it is to make changes and refine what you’re doing so you can start moving in the direction you want.


CASE STUDY: How I Doubled Revenue in 2016

If you’d like to set yourself up to crush 2017 click here to see the simple methods I used to double my business in 2016.


4 Crazy Online Business Ideas That Worked!



What The Hell?

When you’re building your own online business, I’d always recommend going down a proven path.

Pioneers are the guys you find lying dead on the trail with their backs full of arrows!

Having said that, some of the most successful online pioneers had ideas that seemed really off the charts crazy even to savvy marketers.

And those marketers were even more amazed…when those wacky ideas worked!



Sometimes what seems to be a crazy idea ends up being a huge home run and we can draw inspiration and get ideas from the crazy online businesses that defied logic and ended up being huge.

The reasons behind the success of these businesses can also give us some concrete principles that can be used to help most online businesses...


   YouTube: How Will People Watch Online Video On Dial Up?

If you were online in 2005, then you know that YouTube has to be one of the most astonishing rapid success stories in history.


In 2005, the average internet surfer was on an incredibly slow dial-up connection.

Add to that, the average user not having a great way to record video and the early online videos being mainly really awful musicians doing covers of equally awful songs…

Things didn’t look too promising for YouTube to “savvy” online marketers.

The first video uploaded to YouTube was from co-founder Jawed Karim talking about how elephants have long trunks…




The videos that followed from users weren’t much better. Some were actually worse!

But what the YouTube founders saw was the reality that people prefer video over audio (think of the success of television compared to radio) and that technology would quickly catch up with the needs of online video.

YouTube also embraced a concept that was quite new at the time…sites built around user submitted content.

At the time this wasn’t considered to be the greatest way of building content on a site.

In fact, the majority of marketers saw it as a terrible way of trying to get a site filled with content people would actually want to consume.

As it turned out, the majority of marketers were wrong.

When people can interact on your site and feel like they’re a part of things, you dramatically increase user engagement and that dramatically increases the time they spend on your site and the chances they’ll come back over and over.

On October 16th 2006, just 18 months after the first video was uploaded, Google purchased YouTube for 1.65 billion dollars and at that point, the site was still running at a significant loss!

YouTube is now the world’s second largest search engine and every day, over 1 billion users watch hundreds of millions of hours of video. And yes, the site now makes significant profits from advertising.

Take home principles from YouTube’s success that you might embrace in your online business:

  • User submitted content and allowing user comments increases the engagement of visitors to your site, increases the time they spend on your site and the chances they’ll come back repeatedly.
  • Video is highly engaging compared to other media. That’s why movies and television have so much more impact and higher user engagement than radio. Video on your site can dramatically increase visitor engagement.


   Amazon: Operating At A Loss For 6 Years…

Today, we take for granted that you can buy almost anything you want online but this wasn’t always the case…in fact this has only been a fact for less than a decade.

The pioneers in internet retailing were considered both likely to get resoundingly rich and…depending on the year…crazies who were squandering the money of investors in wacky schemes that had no chance of ever producing a positive return on investment.

In the mid-90s, there was a huge boom in investment in Internet ventures.

Amazon was born during this boom and launched as an online bookstore in 1995.

Amazon’s stock went public in 1997 and during the .com boom, the value of the stock grew at an astonishing rate quickly re-valuing the stock of the company at over $1 billion…on paper.

When the .com bubble burst in the 2000s, Amazon survived but after 5 years it was still operating at a loss.

At this stage most online businesses were looked at with suspicion and many were considered pie-in-the-sky ventures that would be unlikely to ever turn a profit…




Online retailing was still considered a bit of a pipe dream (which is hard to imagine now).

Amazon was considered a curiosity with a high paper value but dubious genuine business value because in 2000, after over 5 years of trading, they weren’t looking too good in the profit department.

In 2001, the company finally made its first profit…a mere $5 million from sales of more than $1 billion.

The founder of Amazon Jeff Bezos understood early on that the Internet was different to offline retailing and reputation and trust were huge keys in any online business.

Why did Amazon end up becoming one of the world’s most successful online retailers?

There are 2 keys you can take from Amazon’s success.




The first is Amazon’s transparency. They allow reviews of all kinds on all of the products they offer.

Product reviews are now commonplace online but they certainly weren’t when Amazon made them a part of their product listings.

Think about the power of transparency.

If you see a website where all the reviews from people are 100% positive these days, your immediate reaction is that the reviews might be fake! We’re such a skeptical, suspicious bunch.

But even a few negative or lukewarm reviews are enough to convince us that the reviews are probably genuine.

Second, Amazon understands that trust is at the heart of online retailing.

When you’re buying a product, you know that if it’s recommended by Amazon, there’s a good chance you’ll get a quality product without having to worry about any dubious online retailing practices.

Amazon has built that trust through millions of sales where they’ve made sure every refund is honored and poor vendors are weeded out of their system.

Take home principles from Amazon’s success that you might embrace in your online business:

  • Be transparent. Having your customers see that there’s a problem with one of your products is not a big issue. It’s how you deal with it that builds loyal customers who’ll buy from you and recommend you for years to come.
  • Build trust by acting in a way that deserves trust and by weeding out and severing associations with vendors and other marketers who don’t act in a trustworthy way.


   Facebook: How Many Friends Do You Think People Have?

Facebook may have been the dumbest idea in history…until it worked!

Originally designed as a way for Harvard students to keep in touch with each other and rate which students were hot, Facebook has grown into a monster social media site.

As you’ll see shortly, this initial copying of the popular “Hot or Not” site ended up being a huge key to Facebook’s success.

When Facebook first started spreading beyond university students, most people saw the whole thing as a fad. “How many friends do you think people have and why would they want to communicate with them on a website instead of just emailing them?”

What Facebook did more effectively than most other sites is it expanded virally.

There were 3 main reasons for this.

First, Facebook makes it very easy to share content that you post and content that other people post…



That means interesting content quickly goes viral.

Second, Facebook allows you to “Like” content…also a method of sharing. The key here is that “liking” is emotional. The site allows you to share how you feel about the content.

This emotional component is surprisingly effective at increasing the number of people who will share content. Clicking a single button to do it also makes it very easy…



The Like button on Facebook is an evolution of the old Hot or Not website which influenced the design of Facebook and of YouTube.

Third, on Facebook you can build your list of friends and your number of friends is displayed openly on your profile.

This makes it easy for your existing friends to make friends with your circle of people and it also makes it almost like a competition to see who can build the biggest list of friends.

This increases the viral growth of the website.


Twitter: You Think People Really Want To Know What You Ate For Breakfast?

Twitter may be the craziest idea of all the ideas here.

When Twitter was launched in 2006 critics were asking, “Who wants to know what you’re doing every hour of every day except possibly some crazed stalker?”

What the critics missed was the huge growth in mobile phones and devices over the preceding years and the even bigger growth to come…



Twitter made it easy to send and receive really short messages (tweets) on mobiles letting people know what you’re up to.

The real key to Twitter’s success is giving users that ability to share from a mobile phone easily.

Mobile phone use exploded from 2006 to the present day and Twitter’s user base exploded right along with it to over 284 million active users as the the time of writing this report.
The simple take home principles from Twitter’s success:

  • Make your site mobile friendly.
  • Make it easy to share content on your site from mobile phones and devices.


Principles You Can Apply…

This exploration of successful online businesses that were once considered crazy ideas should help you realize that no matter how much you know about traffic and online marketing, you can’t afford to assume your knowledge is 100% correct or anything close to complete.

There’s always more you can learn, more you can discover and the newest thing that is sure to catch you by surprise will be just around the corner.

Here are a list of the principles that some of these crazy online business ideas used that you can use in your online business:

  • Consider encouraging user submitted content on some of your websites and blogs to increase engagement.
  • Consider allowing user comments one some of your websites and blogs to increase engagement and returns.
  • Use video to increase visitor engagement.
  • Be transparent. Let customers see how you deal with problems and deal with them quickly and effectively.
  • Build trust by being honest, open and trustworthy and associating with vendors who are trustworthy.
  • Make it easy for visitors to your site to share your content.
  • Make it easy for visitors to your site to share how they feel emotionally about your content (you might use the emotional traffic optimization widget Wookle for this).
  • Make your site mobile friendly.
  • Make it easy to share content on your site from mobile phones and devices.

What crazy online biz ideas are happening right now that have huge potential over the next decade? Post in the comments below…


The 275-Year-Old Secrets To Online Business Success

Benjamin Franklin’s Leadership Tips



Benjamin Franklin Nailed It In 1751

Benjamin Franklin in his early 20s developed a system for achieving almost anything in life that has proven the test of time.

In fact for over 275 years pretty much every person who has achieved significant success has been using this method either consciously or without knowing that Benjamin Franklin developed it all those years ago.

The great news is this method is simple and incredibly effective and will definitely work to help you build a successful online business or a more successful online business.

This is the same method that helped Franklin:

  • Invent bifocal glasses.
  • Make series of critical discoveries about the nature of electricity and how to harness its power.
  • Invent the lightning bolt for buildings to prevent them burning down from lightning strikes.
  • Developed the highly efficient Franklin stove.
  • Developed a flexible urinary catheter.
  • Developed the first public library.
  • Ran his own successful newspaper and printing company.
  • Helped to form a new country…the United States of America and helped to write its constitution.
  • And much more. Franklin was a highly prolific, writer, statesman, businessman and inventor.

So what is the method Franklin developed as a young man that helped him become so prolific and successful?

The answer lies in the habits you form…


   Your Habits Make Or Break You…

We’ve all seen people who have a habit that’s out of control and how it can destroy their lives…drinking, smoking, drugs.




What many people are less aware of is how the daily habits you form have such a huge impact on your success in life and in business.

Exceptionally successful people have developed successful habits…either by design or as a normal part of the process of getting things done. Athletes are a great example of this…




What’s powerful is that you can consciously choose to form the habits you need to be successful…and in many cases it’s a whole lot easier than you might think.

Ask yourself this question…

Do you have anything you know you should be doing right now that will move your business to another level? Something you just never seem to get around to doing?

What Benjamin Franklin discovered all those years ago was that he could condition himself to get things done and to become the type of person who go things done simply by focusing on and developing one success habit at a time.

This may sound too simple but it a huge key to pushing through any barrier that’s standing in the way to your success.

Here are some of the keys to making this work…

   Make a List of Important Things You Need to Get Done…

The first step is choosing the tasks and habits that will make the biggest difference to you, your life and your business.

It helps enormously if you get these into bite sized chunks you can get done in 15 minutes or less.

Examples might be:

  • Scheduling 2 posts on social media each day.
  • Writing one new content post each day.
  • Making contact with 2 new potential joint venture partners each day.
  • Writing and submitting and online press release each day.
  • Creating and uploading a YouTube video each day.
  • Writing and sending an email to your list each day.
  • Doing ONE short task that moves your business forward each day.
  • Anything you know you need to get done broken into a short bite sized daily chunk.


   Choose ONE Thing To Work On For A Month…

The more tightly focused you are the more likely you are to succeed at developing one habit that will change who you are and what you do permanently.

You can still perform all those other tasks but you need ONE thing you do every day without fail for an entire month…




   Get The Resources You Need To Get It Done…

When you’re developing a new habit you want to make sure there’s nothing obvious standing in the way of getting it done every day.

You’re going to have enough obstacles without dealing with the ones you can see right now.

Get things together so you know you can do this every day. If a particular task requires more resources than you have right now choose another task you do have the resources for.


   Get Started Right NOW…

Ultimately you can only become successful by taking action. Don’t over think this.

If you add any type of positive action you perform every day to your daily schedule and you keep doing it week in and week out you’re going to have more success than if you didn’t perform that action.

And you’re also going to become a more successful person…



So start right NOW doing something that moves you forward in your business.


   It Takes 21 Days To Form A Habit…

If you have a waste paper basket next to your desk and you put it on the other side of the desk it will take 21 days before you completely stopped throwing your garbage from the side you used to throw it in and throw it into the waste paper basket without thinking.

That’s what you’re looking for…doing the most important tasks for your business success automatically.

There’s magic in this when you get it working for you.

Just get laser focused almost to the point of obsession on of doing something every day for 21 days. More difficult habits can need 6 months to really enforce them.

I have some quick tips of my own here:

  • When building a new habit where you do something, pick something you already do daily, and do it after that. That’s why brushing your teeth after you wake up is so ingrained – getting up is the trigger to brush your teeth. Look for existing actions that you can use as triggers for good habits.
  • When starting a new habit it is very hard… put notes and reminders everywhere to help you keep the focus you need, as it’s all to easy to forget.
  • If it’s a habit you need to break, then use a replacement habit that you enjoy and can look forward too. For example, instead of the drink after work, you might go to the gym instead, play football, hang out with your kids, go to a class, walk your dog, go for a walk with friends. If you are trying to eat less sweets and chocolate, replace those choices with healthy alternatives like fruit, nuts or cheese.
  • Avoid people who reinforce your bad habit while you try to break it.

Click to Tweet: “If you are trying to eat less sweets and chocolate, replace it with healthy alternatives like fruit, nuts or cheese”

   Never Let An Exception Occur…

Once you start working on a new success habit the biggest key is to make sure you perform that task you’re developing every day.

Don’t accept excuses for not getting it done. If you go to lie down in bed at the end of the day and you realize you haven’t done it get up and do it.

By never letting an exception occur…by following through every day…you’re telegraphing to your subconscious that you’re serious and committed to this.

Over time you’ll find this type of self-discipline will pay huge rewards.


   Do It First Thing…

The ideal way to make sure you get that key task done every day is to do it first thing…before you do anything else.

Don’t check email, don’t look at messages on your phone…don’t do anything until you’ve performed the success habit you’re working on for the month.

That will ensure that it gets done regardless of everything else going on in your business and your life.


   Keep Doing It…

After you’ve successfully performed one task for a month keep doing it and move on to another task.

Over the course of a year that’s 12 different successful habits tasks you’ll take on.

Your business will look entirely different and you’ll be a different person too…




You’ll find some tasks and habits you’ll refine, some you might replace with others and some you’ll need to go back and do for another month to solidify the habit you were developing.

Over time you’ll get smarter at identifying the habits and tasks you need to work on and the process will actually become easier because your subconscious stops fighting you and starts working with you each time you take on a new daily habit.

Now you have one of the most powerful business and people building tools ever devised. Take it and run with it.

I am human and have faults, and a work in progress. I do my best to apply all of these methods, and they work incredibly well. The better I apply them, the better I do.  My strongest area is building powerful habits, but the habit I find the hardest is ‘first things first’ as being teh CEO of a small start-up I’m often pulled in lots of different directions… but I am certainly getting better at this and seeing the results!

What Franklin Tips have you tried that has worked, and what have you had difficulty with? Comment below…

The Magic Of Appreciation in Business & Sales

One Teacher…100 Cards…


Teacher Brittni Darras was deeply shaken at a parent teacher night when a parent told her one of her students had been absent for an extended period because she’d tried to take her own life.

The student was in the act of committing suicide when police got a Safe 2 Tell report. They broke in and saved her.

The teacher, upon hearing this, asked if she could write a letter to the student.

When the student received the letter she cried saying “How could somebody say such nice things about me? I didn’t think anybody would miss me if I was gone.”


   Teacher telling kids what she likes about them

Brittni Davis realized many more of her students might be close to committing suicide so over the next 2 months she wrote them all cards telling each of them what was special about them.



She hand wrote every card…so every student would know she was genuine when she said they were special.

My guess is that most of those students would hold on to those cards for the rest of their lives.


Because in our fast paced world people who show us genuine appreciation are rare.

And the people who do show us appreciation hold a special place in our hearts for a long, long time.


    Free Hugs…

People are so desperate for a show of acceptance and appreciation in our society that the giving people free hugs without any strings attached became a global movement.



   Show Appreciation To Everyone You Come In Contact With…

There’s a magic in showing appreciation to your family, friends, associates and the people you come into contact with every day.

First you lift their spirits…maybe just a little, maybe a lot.

They’ll also like you more and be happier to see you and be around you.

That makes life more pleasant and fulfilling for you and for them.



And you’ll also feel better about yourself and your life because the one thing you can always take control of in your life is how you interact with other people.

There’s some real magic in that.

And there’s also some real power.

If you don’t believe me just try handwriting and mailing a thank you note to one different person every day for the next 7 days and see what happens.


   13,000 Cards A Month = World Record Sales

Selling automobiles is a tough job.

And in his time Joe Girard was as good as they come.

Joe sold so many automobiles he was entered into the Guinness Book Of World Records as the greatest selling retail salesman in the world.

But Joe had a secret that very few people are aware of.

He used to send out cards to everyone he came into contact with.

At his peak he was sending over 13,000 cards every month.



Joe worked out that in sales showing people genuine appreciation is an incredibly effective way to build relationships.

And when you build relationships you dramatically increase the chances someone will buy from you.

Joe Girard was averaging 72 retail car sales every month…that’s a lot of cars!


   Getting The Appreciation Habit…

In life and in business the people who are saying thank you and showing appreciation to others have more fun, have more fulfilling relationships, build more valuable business contacts and more customers.

So getting in the habit of showing appreciation by email, by mail, on social media sites like Facebook, when you meet people in person…that can make a huge difference in every area of your life.


12 Example Joint Venture Types & Ideas

Profitable Benefits of Successful Alliances


animal joint venture

A joint venture (JV) is where two businesses agree to do something mutually beneficial and leverage each other to make more money.

It is one of the fastest ways to grow your audience and business. In my own business Joint Ventures have exploded my business into 6 and 7 figure revenue in weeks. I’ll share some example a little later…

First, let’s take a look at 3 critical elements of a successful business:

  • Targeted niche traffic
  • Products or services to sell that are targeted to that niche.
  • Multiple ways to build relationships with people in that niche (eg. high quality content, effective email sequences, video, audio etc etc.)

One of the fastest way to fill in the elements you don’t have in that business model is to do a joint venture with someone who does have them.

  • Have traffic, but not a product… do a JV.
  • Have lots of relationships, but no way to monetize those contacts… do a JV
  • Have a great product, but no audience… do a JV

Getting the idea?



If you already have a successful online business joint ventures can give you access to large lists of highly targeted customers rapidly increasing your sales, customer base and email subscribers.

In brick and mortar businesses joint ventures with other related but non competitive businesses can also be highly lucrative, again by opening up markets and customers you don’t currently have access to.

The great power of a well executed joint venture is they cost little or nothing to do and you can be bringing in sales almost immediately.

Example Joint Ventures:

  1. Parcel Ads – When you deliver a physical product include an advertisement for a complimentary service to reduce delivery costs and increase profit margins
  2. Co-Reg – If you have an email list you could allow people to tick a box to register to a list of a complimentary website, and that other website does the same for you
  3. Affilliates – Do you have a product but no audience? Consider getting affilliates. For better or worse, the Internet Marketing launch market is built on affilliates and cross promotions.
  4. Financing – Could you get more customers if you offered financing using a third party? This is a big revenue source for many car dealers, but can be applied to many business models.
  5. Add-On Services & Upsells – Can you increase your client value by offering other upsells from third parties like insurance after buying a vacation, or an SEO audit after buying web design… Could your service be that add-on for others? I am growing PressCable on this very principle.
  6. APIs – Could your technology or data enchance another service in return for payment or exposure to their audience… many SaaS business are based on the API model.
  7. Republishing – Do you have great content that other sites, newsletters or email lists would benefit from publishing to their audience on an ongoing basis, in return for exposure of your brand, and traffic back to your site or offer.
  8. Events & Conferences – Does an event need a speaker or workshop that you could deliver in return for exposure? Click here for a comprehensive list of marketing conferences.
  9. Retargeting Sharing – If you have a retargeting list could you advertise another business on your retargeting list if they do the same for you?
  10. Solve Another Business’ Customers Problem – A company that can generate traffic for a business might lose customers if those customers cannot convert the traffic, which could be solved if they sell a third party whitelabel conversion tool. Can your product or service help another business’ customers succeed or vice versa?
  11. Recommendations – An accountant could send out a letter or an email to his best business clients recommending a cleaning service or a printing service or a marketing service, in return for a commission or recommending their accounting firm.
  12. Social Media – A website on business could retweet and share on facebook content from a economic analysis site, and vice versa, to help increase their viral exposure and list.

All these examples generate rapid revenue, customer satisfaction, or traffic with minimal costs.




If you’re working with multiple brick and mortar businesses as clients you can also engineer joint ventures between businesses that are non competitive but target the same types of customers.

Finding the Opportunity…

  • Who do you know that has a large audience that would be interested in your product, services or website?
  • Do you have a number of contacts or potential clients within an industry, that is useful to someone else who has a number of different contacts or potential clients that is useful to you?
  • Who can you find that has a product that your audience would be very interested in?
  • Is there someone that is great at building sales funnels and drive more sales to your product in return for a share of profits or other benefits?
  • Who could train, educate or coach your customers so they get more out of your product, and you share in the fee?
  • Is there a charity that contains your target market that could benefit from your finances or other help?
  • Do you know someone that is well connected in your industry, who could grow your business, and join in from the profit?
  • Can you help another business that is weak in an area you are strong, and vice versa?
  • Is there someone who produces brilliant content in your niche that you could give more exposure too?
  • What other businesses share your target audience but don’t directly compete where you could trade advertising real estate to cross promote?


   What’s In It For Them…?

Once you’ve identified a potential joint venture partner who has something you need (like traffic, an email list, the ability to create products or sales pages etc) then you have to think through why they should do a joint venture with you.

Put simply…what’s in it for them?




Also be aware that for many of the best joint venture partners making money is NOT the first thing they think about when they’re thinking of a potential joint venture.

It’s more likely they’ll be thinking of things like:

  • How would this product serve my customers?
  • Will this add to or compete with products and services I’m already offering my customers?
  • Is this person going to fulfill their promises? Are they committed to great customer support?
  • How is this going to effect my relationship with my customers? Will they appreciate it or will it burn them and kill their trust in me?


You need to think through what’s likely to appeal to them the most based on their current business and things they’ve said and done in the past.

Doing some research on them will help enormously. Read their emails and their blog posts. Ask anyone who knows them well about them and how they operate.

Any insights you get can dramatically increase your chances of building a successful relationship.


   It’s All About Building A Relationship…?

So once you know you can deliver something of value and you’ve done some research what’s the first step in making a joint venture with someone?

This is like building any other relationship.

You need to do what’s appropriate at each stage to get to the point where the person will trust you and be open to doing business with you.

If it’s clearly a slam dunk for them (for example you have a huge targeted email list or massive traffic you can send their way) then it can be as simple as contacting them with the idea.

On the other hand if they’re already very successful it’s probably going to take a little longer to make it into that inner circle of people they trust.




In this situation you can start by doing something useful for them. You might create a special add on report for one of their products that you give to them or you might send them a testimonial for one of their products.

You might also just send an email telling them how much you appreciate what they do in the niche and why. Posts on their Facebook page might work in a similar way.

The key is you want to think through how you’re coming across with any contact you make and be patient if that’s what’s needed.

Some relationships take time and you want to be the guy they’re happy to communicate with…not the annoying intrusion in their life.


   Put It In Writing…

What is important is to be very clear about what each of you is expected to do and when.

If there’s money involved it’s vitally important to put in writing who gets back what, how they get paid and when they get paid.

Putting this into a written document or an email is fine…




What’s important is that both parties understand exactly what the arrangement is and what’s expected of them.


   Do You Need Contracts…?

In a large percentage of cases contracts are a waste of time and money.

Are you really going to to take legal action against your joint venture partner if they don’t fulfill their part of the deal?

When you’re doing a joint venture it’s more effective to take the time to ensure your joint venture partner is honest and has a good track record of dealing with people fairly.


   Be Fair & Flexible…

As your joint venture progresses you’ll have a lot more information.

One party may be putting in a lot more work than expected or may have more costs than expected.

It pays to be fair minded and flexible…willing to change your deal a little so both parties stay happy.




Remember that you’re co-operating because you can make income that you wouldn’t earn working alone so try nurture that relationship and help keeping to working for both of you.

In niches where joint ventures are common getting a reputation as a person who goes out of their way to look after your joint venture partners will also help you pick up other highly valuable joint venture deals.

One tip: if you change your initial agreement put the changes in writing too. You want your agreements to be clear and easy to refer to so there are no misunderstandings down the road.


   Remember It’s A Process…

Putting together successful, profitable joint venture deals is a process.

You might get lucky and have a highly profitable deal first time out of the gate.

But it’s more likely you’ll have to grow your skills and your business a little before you have a home run.




The good news is you can do this over and over until you hit on a joint venture partnership that works for you.

Share your experiences and questions for joint ventures below…

The Big Hiring Mistake

Advantages & Disadvantages of Freelance Virtual Assistants vs Experienced Talent



Watch this short video below which explains a critical mistake that over 90% of entrepreneurs make when trying to grow their business and hire people to help them. The shift in perspective that is revealed in the video is the key to rapid growth.

7-8 Figure Systems

Virtual Online Business Automation & VA Recruitment Video & PDF



Systems and Automation – If I didn’t know better, I’d say it was the least “exciting” topic we could talk about on this blog BUT it’s for that precise reason you should pay EXTRA close attention, if your goal it to someday run a business and have the freedom to take the 4-hour work week lifestyle, or simply get more done in less time so you are aggressively more competitive.

Knowing how to effectively build a business with the correct systems in place ensures a very happy, healthy and essentially stress-free road to massive growth and profit.

WARNING: It takes more than 4 hours a week to build a highly systemized business where you are free from the every day tasks and running of the business.

  • It’s not push button (but it means you can ultimately run your business that way)…

  • It’s not instant (but means you can eventually choose how much and when you work)…

  • It requires some up front work (but only really once)…

The ‘secret’ to growing, running and enjoying a real and mega-profitable business in the shortest time possible… is to acknowledge and accept you can’t do everything yourself.

As an entrepreneur, your main role should be building teams, giving them direction and getting the most out of them.

At some point you have to bring in help, to take some of the work off your shoulders, so you can concentrate on the more ‘big picture’, high-level issues.

This keeps you fresh, productive, valuable… and it means you can accomplish infinitely more in your business.

Watch the video below, where I sit down with systems expert Joshua Bretag, and we lay out a road map for you, to systematizing and automating your business ASAP.

Be sure to click the button below the video to get the PDF Report that’ll help you put this into real action. 

Watch the Systems, Automation & Hiring Video Interview

(choose HD playback to ensure text on screen is readable)

Want the PDF Summary of this Video?

1.5 years of Email Dopamine Addiction

8 Productivity Habits


I have an addiction that cost at least 18 months of my life…

This was not an addiction with drugs or alcohol, and in-comparison the ‘high’ was mundane, just avoiding life and responsibility. Months went by, lost to an addictive and bitter procrastination.

Nobody was worried, on the surface I looked busy and hard working, yet around me life passed me by while I was infused in a dopamine haze.

I’m a recovering addict to email, Skype, Facebook and so many little fun distractions online.

My First Step to Recovery

I lost about 1.5yrs of my life to email and chat. And then one day I read something which said turn off all auto-checking of email and IM notifications so that you won’t get disturbed when you have work to do.

I felt pretty dumb having spent the last couple of years doing the opposite, allowing myself to be constantly interrupted. After I made that little change things began to get better.

That’s when I realized I had an addiction.

Even without the auto-alerts I found myself constantly being drawn in to see the latest unimportant message I had received.

Email, Facebook, and Skype are still dopamine inducing distractions I still battle with today.

I have to put a lot of things in place, and worked hard to break these destructive habits with better ones.

It’s why I have these unsociable bastard rules in my work environment and I can be difficult to get hold of. I’m a bit like an alcoholic who can’t go to a bar because he’ll relapse.

I’ve literally persuaded myself through and through that email ruins my life. But like any addict that knows the dangers, I’m still tempted every day.

The Shocking Reality

Think about it…

Brain scans have shown dopamine releases when we get email, get a ‘like’ on Facebook, or a new message on Skype.

That sucks us in, and then we develop dependency and muscle memory.

Ever find yourself typing in Facebook, or loading up Skype without thinking about it? That’s muscle memory driven by a desire for a little more communication crack.

Just like injecting refined heroin into your veins, the brain is not engineered to efficiently make use of the internet.

The brain is just overwhelmed and on an incredible crazy binge.

The internet is Vegas for brains – a place of over-consumption, indulgence and an electric environment that leaves you forgetting the real life.

But at some point you have to leave Vegas and sober up…

Like with any addiction its incredibly important to recognize its a problem. One that can ruin your life.

It ruined mine for 18 months, and the recovery has been hard and a constant battle with my over-excited neurons gunning for another Facebook hit, a little Skype injection and a puff of email.

The crack communication addiction does not make you ‘connected’. You’ve just unplugged yourself from what is really important in life.

You’ll find days lost, weeks fade away, and months disappear as you spend your time in endless chat and noise from distant but loud voices all around the internet.

You’ll persuade yourself that these online conversations and all the time you spend on them are very important, until they takeover and you the real important tasks get long forgotten.

It’s called the web because its where you can get trapped.

Don’t be the fly, be a winner

For most people these potentially powerful communication tools just become a distraction trap – and ultimately services like Gmail, Facebook and Skype are designed to distract you, because the more you use them, the more money they make.

It takes a disciplined and sophisticated mind to orientate and grapple through the web’s vast expanse to find the true hidden gold that can enrich our lives, while blocking out the dirty noise.

Bear in mind that we have built-in weaknesses that allow us to be distracted and exploited online. Our brains were never designed to handle this situation and we’re vulnerable.

Companies like Facebook mathematically test the most effective way to get you hooked.

You are up against some of the smartest minds on the planet that continually test what keeps you staying longer and coming back for more.

But you can reclaim your brain and be more productive, get over the tipping point faster, and gain true achievements that can make you happy, rather than be cheated with cheap Facebook and email dopamine hits.

8 Tips & Habits for Better Online Productivity…

  1. Turn of all auto-notifications of Email, Skype and Facebook that you can. If something pops-up you can see, Google how to turn it off. I never see or here any alert, ping, number or pop-up when I get a message from anyone.
  2. Auto-delete/archive ALL email from Facebook apart from notifications of new messages using rules.
  3. Reply to messages from Facebook in your email, so you don’t have to log into a site that makes money by distracting you as much as possible.
  4. Only give your phone or Skype to a very small number of higher level employees and be very strict that instant messaging and phone calls is ONLY for something urgent – and define what urgent is. Don’t see this as a way to alienate your staff, they can still contact you via email so you can manage your time, and work on what is important without distraction.
  5. Never start your day by checking email, facebook or Skype. It can wait while you spend at least an hour working on something important.
  6. If you do have urgent things that come in via email that you MUST look at, set up a separate priority email account, and give it out to only those that will need to contact you urgently.
  7. My first breakthrough with email came to me after I was forced not to check email for 2 weeks while on vacation with an unexpected lack of internet, and everything turned out fine. I realized I had been wasting my time checking email multiple times a day. Be strikingly honest about if you really need to go on email, Facebook, Skype or your preferred distraction so often. Give it up for 1 day and see what happen- were you more productive? Try it for 7 days just to see what happens, discover your limits and be challenged by a new way of doing things that can potentially lead to a breakthrough.
  8. If there’s a site you keep finding yourself on, or typing without realizing, and/or you are having trouble controlling your addition then blocking sites and tracking your time will help. Check out Rescue Time.

Do you have an email or social media addiction? Tell me below…

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