RankReveal & Serpsuite Comparison Review

Reverse Keyword Rank Tracking & Intelligence Tools


Serpsuite vs RankReveal Keyword Tools

Two new software, RankReveal and SerpSuite, have hit the market with cutting edge technology that is changing the way we get rank tracking data and intelligence, and making traditional rank trackers obsolete.

If your reading this right now you might have seen some hype from afilliates, or you’re just doing the smart thing and researching. This comparison gets right down to the critical details, without the hype, so you get the true real skinny right here on Munchweb. So let’s dig in…

As you may know, discovering how well you’re doing in the search engines and where to focus your efforts can be a real challenge. With most regular keyword tools you enter a keyword and it gives you back a result telling you where your site is ranking for that keyword. But that’s not enough…

It is difficult and tedious because you don’t always know what keywords you’re likely to be ranking for and compiling and entering a pile of different keywords is time consuming.

Worse still you’re going to miss a whole pile of keyword phrases that might be highly lucrative for you.


This New Technology Spins Keyword Tracking On Its Head

The exciting news is there’s now a new generation of keyword tools harnessing the latest technology to monitor search engines for changes in rankings and traffic.

Instead of having to enter keywords and see how you rank on each this new technology allows you to enter a domain name and get back a list of keyword phrases your site is already ranking for.

This is incredibly valuable because it helps you focus on the areas where you’re getting results and also helps you to see opportunities in the keywords you’re ranking for now where you can expand your content to bring in more traffic.

But which of these keyword intelligence tools is right for you?

Here’s a direct comparison of the features and pricing of the two next generation keyword software that have innovated to reveal the keywords you rank for… RankReveal and SerpSuite:


RankReveal SerpSuite
Keywords tracked & monitored daily Keywords tracked & monitored daily
Okay interface for data Easy to comprehend interface for data
Local rankings option Rankings options from non US search engines regional and local rankings
Keyword rankings for press releases
Google & Bing rankings Google, Bing, Yahoo, YouTube, YouTube & Google Video rankings
New Google & Bing keyword alert Custom email alert notifications
Scheduled customised email reporting for you and unlimited clients
Analysis & keyword change graph Tracking & historical analysis with trendlines
Custom advanced reports
Portal allowing custom white label access for unlimited clients
Unlimited team member access: you control access levels
$19/month for 200 keywords* $29/month for 250 keywords*
$69/month for 800 keywords $49/month for 750 keywords
$99/month for 1,200 keywords $79/month for 1,250 keywords
$199/month for 2,500 keywords $149/month for 2,000 keywords
$299/month for 5,000 keywords

*All prices listed are standard pricing. Special launch pricing may be different.


Using SerpSuite Vs RankReveal

The interface for finding keywords in SerpSuite is simple. You click on the “Discover” button, add in your domain name, add a “base keyword” and click on Add Keywords and you’re done…


With RankReveal it’s not immediately obvious how to search for keywords you’re already ranking for but it’s not hard to work out. When you make a search the keywords you’re already ranking for show up in blue…


Both SerpSuite and RankReveal are easy enough to use. Both will require a bit of a learning curve so you can get the information you want out of them.

One important point: with both SerpSuite and RankReveal you need to enter a root keyword or keywords to get the process of finding keywords you’re ranking for started. Neither software will simply give you a list of keywords without some kind of “priming” with a root keyword, and neither software will discover all the keywords you can rank for. There is no tool on the planet that can currently do that, but these are by far the most effective tools for finding a good chunk of the keywords you do rank for.

In our side by side tests SerpSuite was able to discover slightly more keywords at this time, but the technology in development by RankReveal could break through that barrier.


Keyword Reporting In SerpSuite

In SerpSuite you can export any keyword report with a single click in csv format, pdf or pdf with graphs…


At the time of writing this review with RankReveal I couldn’t find a reporting feature.


Keyword Reports For Your Paying Clients

Keyword reports are highly valuable when you’re working with paying clients helping them to rank in the search engines.

The reason is simple: they like to see the results you’re getting them for the money they’re paying you.

Being able to give them regular updates on the keywords they’re ranking for and giving them this information in professional looking graphs and reports can dramatically increase the fees you charge and your client retention.

Working with paying clients the obvious choice is SerpSuite.

You get:

  • Custom pdf or excel keyword reports you can share with clients.
  • A portal that allows you to give 24/7 customised access for each of your clients including ranking position data, reports and more.
  • You can set up automated, in depth reports to go to your clients’ inboxes on a schedule you choose making client reporting and retention easier and more efficient.



YouTube & Google Video Keyword Tracking

If you need to track keywords for videos again SerpSuite is the best choice with tracking for YouTube and Google videos, which is currently not available in RankReveal.

Just enter the URL of the video and SerpSuite will give you back a full range of keywords that video is ranking for…



Press Release Keyword Tracking

If you’d like to see how your press releases are doing SerpSuite will give you the keywords your press release is ranking for even though they’re on a bunch of different domains (watch the video below to see how this works)…


Minimum Keywords At Minimal Price

If you’re looking for a robust but affordable service to track less than 200 keywords on your own websites then either solution would work but you might favour RankReveal as it has a good deal at $19 a month for 200 keywords.



For most purposes SerpSuite would which has been on the market for longer is currently ahead on features and usability. You can find more details on SerpSuite and try it out by cliking here.

At the time of writing RanReveal has only just launched, so while a little bit behind SerpSuite has a lot of very promising features. Right now RankReveal is offering a launch special and you can get more details on RankReveal by clicking here.
(NOTE: RankReveal page will not launch publicly until 9am EDT 24th March)

What do you think of these tools? Tell me below?

Disclaimer: Munchweb.com is an affilliate of for both SerpSuite and RankReveal. This is an honest review of both products and if you found this review helpful and a nice break from the hype, please share this post.

7-8 Figure Systems

Virtual Online Business Automation & VA Recruitment Video & PDF



Systems and Automation – If I didn’t know better, I’d say it was the least “exciting” topic we could talk about on this blog BUT it’s for that precise reason you should pay EXTRA close attention, if your goal it to someday run a business and have the freedom to take the 4-hour work week lifestyle, or simply get more done in less time so you are aggressively more competitive.

Knowing how to effectively build a business with the correct systems in place ensures a very happy, healthy and essentially stress-free road to massive growth and profit.

WARNING: It takes more than 4 hours a week to build a highly systemized business where you are free from the every day tasks and running of the business.

  • It’s not push button (but it means you can ultimately run your business that way)…

  • It’s not instant (but means you can eventually choose how much and when you work)…

  • It requires some up front work (but only really once)…

The ‘secret’ to growing, running and enjoying a real and mega-profitable business in the shortest time possible… is to acknowledge and accept you can’t do everything yourself.

As an entrepreneur, your main role should be building teams, giving them direction and getting the most out of them.

At some point you have to bring in help, to take some of the work off your shoulders, so you can concentrate on the more ‘big picture’, high-level issues.

This keeps you fresh, productive, valuable… and it means you can accomplish infinitely more in your business.

Watch the video below, where I sit down with systems expert Joshua Bretag, and we lay out a road map for you, to systematizing and automating your business ASAP.

Be sure to click the button below the video to get the PDF Report that’ll help you put this into real action. 

Watch the Systems, Automation & Hiring Video Interview

(choose HD playback to ensure text on screen is readable)

Want the PDF Summary of this Video?

Set Up Google Plus Authorship

Use AuthorRank for Higher Rankings & Traffic



Google Authorship is a key part of any site’s success to rank higher, gain more followers, and get more traffic.  Google is looking to put user identity at the forefront of a number of its products, including search via what it call ‘AuthorRank’. If you don’t take part, you are going to get left behind.

You can follow me on Google+ here.

Executive Chairman of Google has stated that profile verification will be directly linked to search engine rankings:

“Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results. The true cost of remaining anonymous, then, might be irrelevance.”

google-authorship-SEO-SERP-traffic-brandingAs you know from reading this blog, creating a brand is incredibly valuable for building and strengthening relationships via social media and otherwise.

People have more trust in recommendations from their circle of “friends”, including companies they follow on social networks. Google Authorship has made it easier for authors and businesses to get their brands in front of prospective customers and improve ranking — they can now represent themselves alongside their content within Google’s search engine results pages (SERP).

Establishing a direct link between you and your articles or posts enables Google to display your picture next to the titles and descriptions of your site’s content so you stand out from the crowd.


How to Set Up Google Authorship

Set up a Google+ account

Go to https://plus.google.com and create one. If you have a Gmail account, you can use that profile to get started. Make sure the domain of the email address you use is the same as the domain of the site for which you’re creating content — this will help Google connect your Google+ account to that domain.

Google has made it easier to edit all your personal details with a new card-like format for profile information under the “About” tab on your Google+ profile.

Each of these cards now has its own prominently-displayed “Edit” button, so you can easily control who sees what for categories like Work, People, and Places. View your profile as “Yourself” or you won’t see the Edit buttons under each section.

Make sure your Google+ profile name matches the byline on the blog posts you want to associate by doing one of two things:

  1. Change your byline on the site you contribute to so it matches your Google+ name, or
  2. Change your name in Google to match your byline:
    • Go to https://plus.google.com
    • Click “Profile” (in the left column)
    • Click on your name in the header
    • Change your name
    • Click “Save”

Upload a Google+ profile photo

  • Go to https://plus.google.com
  • Click “Profile” (in the left column)
  • Click on your avatar/photo
  • Upload a clearly visible headshot
  • While doing this I also recommend setting up a Gravatar account with the same image. Gravatars are your avatars linked with your email address and can be found publicly by anyone that has your email address. WordPress posts and comments often show gravatar pics by default for their readers and authors. Its possible Google cross checks info with Gravatar so it can help Google recognize you. The more often Google recognizes your content, the more it helps build your authority.

Make your Google+ profile visible in search

  • Go to https://plus.google.com
  • Click “Profile” (in the left column)
  • Click the gear icon for Settings to the right of your tabs
  • Scroll down to the “Profile” section and make sure the box next to “Help others discover my profile in search results” is checked
  • On your site when a post is made, make sure you include ‘By Author Name’ somewhere on the page. This is called the byline, and Google looks for this to help decide who wrote the post.

Add the blog to which you contribute to your Google+ page

  • Go to https://plus.google.com
  • Click “Profile” (in the left column)
  • Click the “About” tab
  • Click “Edit” at the bottom of any of the sections
  • Click the “Links” icon, second from the right at the top of the module
  • Under “Contributor to”, add any sites for which you create content
  • Click “Save”


How to associate your site with Google+

If you have an email address with the same domain as the site you want to associate with Google+:

Is your blog running WordPress?

If so, there are a variety of plugins that will create Google Author tags, including:


Test to make sure Google Authorship is set up correctly

It can take from a few minutes to several weeks for Google to show your picture along with search results, so use Google’s Rich Snipit Testing tool to make sure everything is as it should be.

  • Go to http://www.google.com/webmasters/tools/richsnippets
  • Enter the URL of one of your blog posts that you believe should be associated
  • Click “Preview”
  • If the results page returns green text that says Email verification has successfully established authorship for this webpage, you’re all set and you should begin to see this in search results:
    20 social media marketing b Use Google Authorship to Improve SEO and Drive Traffic

About the Author:

Originally published by Pam Dyer at Pamorama under Creative Commons. Her blog helps businesses use social media marketing programs to improve branding, find leads, and increase sales.

2 Branding Psychology Rules

A Name Choosing Strategy (Powerpoint)



Our instincts with branding are usually way off. For example, a couple of unorthodox rules I have found that hold true for branding are…

1. If you ask a few people on the street and they like it, its probably not a good brand name. If they hate it, its probably good.

2. Avoid using a name which describes the product or service precisely. A subtle link to the product or service in the name, or no link at all is better.

Both of these seem illogical and its why the vast majority pick bad brand names.

A Brand is Like a Person You Know Well…

Pick a random name of anyone you personally know out of a hat. You immediately have opinions, qualities, values etc. attached to that person.

That is the same for branding. And it is on an INDIVIDUAL level just like how you form associations and opinions about people, you do the same for a brand.

“Nobody would call their kid Happy Blondie”

Do we name our kids using words that describe them?

Of course not, nobody would call their kid ‘Happy Blondie’. It’s generic, it doesn’t stand out, and there are millions of people that could be given the same name. It also devalues them as a person – it makes them less ‘real’ like an inanimate object.

The same is the true for brand names and companies. For example, any Scuba company could call itself ‘Best Scuba‘, and it sounds like just another and signifies it is not different.

Names are there to express uniqueness, not similarities.

Neptune Diving’ would be much better, and even better than that ‘Deep Neptune’ which has an even more subtle connection to the service.

Just In: ‘Britney Spears’ & ‘Virgin’ used in same sentence TWICE…

When you hear a name like ‘Britney Spears’ your brain will make lots of immediate associations, just like you will make associations when you hear ‘Virgin Airways’.

Both Britney Spears and Virgin Airways have brand associations, and our brain did not need a descriptive name to remember the name, or the instinctive association with what that brand means.

In fact a descriptive brand name would have made memorizing and positive associations harder, and here’s why…

How We Think About Brands…

Our mind can work like a thesaurus and when you use descriptive names, your brain remembers the meaning, rather than the individual words. So you’ll probably think something like ‘Good Diving‘ when trying to remember the name of ‘Best Scuba‘.

If the words have less or a confused meaning, we are forced to remember the name, and then decide the meaning for ourselves.

This is perfect because we truly like to make our own conclusions about what we associate with a brand, not have it forced upon us. A descriptive brand name like ‘Best Scuba’ forces an association, and raises our resistance to believing it because its someone else’s opinion and not our own.

Whereas a non-descriptive name allows us to draw our own conclusions (even though such conclusions will likely have been prompted by how the brand presents itself).

Brands & Brains…

A brand to a person is simply a collection information that leads us to a conclusion about what that brand is about, and this happens whether it was intended or not. The words of the brand name, the actions of the brand, the colors, the type of products and services, and how the brand presents itself all play a part in how we make and recall these associations in our head.

When we see a brand, subconsciously or consciously, these associations effect our decisions and thoughts towards that brand.

The Meaning of Words in a Brand Name…

In fact, the choice of words is important, as words themselves have associations in our mind, by the way they sound, and what they may represent.

For example, an Apple represents fruitfulness, freshness, good health and sweetness. While not all apply to computers, the positive associations like good health and freshness, along with the help of great products and a solid marketing campaign, pave the way for people to see Apple Computers as a fresh computer brand that delivers a healthy operating environment.

Yet instinctively we want to use directly descriptive names when choosing brand names, and the man on the street will tell you that your subtle non-descriptive brand name makes no sense.

A few decades ago the man on the street will huff ‘What’s an Apple got to do with a computer?’, and ‘Microsoft sounds like a penis dehancer’

If we were selling to robots, the man on the street would be right, but we’re selling the brand name to humans, and they think a little differently.

This applies just as much to small companies as it does Fortune 500 companies. If you have customers or an audience, then that audience is making associations with your brand name, and it effects how your company and products are perceived and if they will keep coming back to you.

Read the powerpoint summary of this great branding book below for more branding tips…

What do you think? Did you choose the right brand name for your business?

1.5 years of Email Dopamine Addiction

8 Productivity Habits


I have an addiction that cost at least 18 months of my life…

This was not an addiction with drugs or alcohol, and in-comparison the ‘high’ was mundane, just avoiding life and responsibility. Months went by, lost to an addictive and bitter procrastination.

Nobody was worried, on the surface I looked busy and hard working, yet around me life passed me by while I was infused in a dopamine haze.

I’m a recovering addict to email, Skype, Facebook and so many little fun distractions online.

My First Step to Recovery

I lost about 1.5yrs of my life to email and chat. And then one day I read something which said turn off all auto-checking of email and IM notifications so that you won’t get disturbed when you have work to do.

I felt pretty dumb having spent the last couple of years doing the opposite, allowing myself to be constantly interrupted. After I made that little change things began to get better.

That’s when I realized I had an addiction.

Even without the auto-alerts I found myself constantly being drawn in to see the latest unimportant message I had received.

Email, Facebook, and Skype are still dopamine inducing distractions I still battle with today.

I have to put a lot of things in place, and worked hard to break these destructive habits with better ones.

It’s why I have these unsociable bastard rules in my work environment and I can be difficult to get hold of. I’m a bit like an alcoholic who can’t go to a bar because he’ll relapse.

I’ve literally persuaded myself through and through that email ruins my life. But like any addict that knows the dangers, I’m still tempted every day.

The Shocking Reality

Think about it…

Brain scans have shown dopamine releases when we get email, get a ‘like’ on Facebook, or a new message on Skype.

That sucks us in, and then we develop dependency and muscle memory.

Ever find yourself typing in Facebook, or loading up Skype without thinking about it? That’s muscle memory driven by a desire for a little more communication crack.

Just like injecting refined heroin into your veins, the brain is not engineered to efficiently make use of the internet.

The brain is just overwhelmed and on an incredible crazy binge.

The internet is Vegas for brains – a place of over-consumption, indulgence and an electric environment that leaves you forgetting the real life.

But at some point you have to leave Vegas and sober up…

Like with any addiction its incredibly important to recognize its a problem. One that can ruin your life.

It ruined mine for 18 months, and the recovery has been hard and a constant battle with my over-excited neurons gunning for another Facebook hit, a little Skype injection and a puff of email.

The crack communication addiction does not make you ‘connected’. You’ve just unplugged yourself from what is really important in life.

You’ll find days lost, weeks fade away, and months disappear as you spend your time in endless chat and noise from distant but loud voices all around the internet.

You’ll persuade yourself that these online conversations and all the time you spend on them are very important, until they takeover and you the real important tasks get long forgotten.

It’s called the web because its where you can get trapped.

Don’t be the fly, be a winner

For most people these potentially powerful communication tools just become a distraction trap – and ultimately services like Gmail, Facebook and Skype are designed to distract you, because the more you use them, the more money they make.

It takes a disciplined and sophisticated mind to orientate and grapple through the web’s vast expanse to find the true hidden gold that can enrich our lives, while blocking out the dirty noise.

Bear in mind that we have built-in weaknesses that allow us to be distracted and exploited online. Our brains were never designed to handle this situation and we’re vulnerable.

Companies like Facebook mathematically test the most effective way to get you hooked.

You are up against some of the smartest minds on the planet that continually test what keeps you staying longer and coming back for more.

But you can reclaim your brain and be more productive, get over the tipping point faster, and gain true achievements that can make you happy, rather than be cheated with cheap Facebook and email dopamine hits.

8 Tips & Habits for Better Online Productivity…

  1. Turn of all auto-notifications of Email, Skype and Facebook that you can. If something pops-up you can see, Google how to turn it off. I never see or here any alert, ping, number or pop-up when I get a message from anyone.
  2. Auto-delete/archive ALL email from Facebook apart from notifications of new messages using rules.
  3. Reply to messages from Facebook in your email, so you don’t have to log into a site that makes money by distracting you as much as possible.
  4. Only give your phone or Skype to a very small number of higher level employees and be very strict that instant messaging and phone calls is ONLY for something urgent – and define what urgent is. Don’t see this as a way to alienate your staff, they can still contact you via email so you can manage your time, and work on what is important without distraction.
  5. Never start your day by checking email, facebook or Skype. It can wait while you spend at least an hour working on something important.
  6. If you do have urgent things that come in via email that you MUST look at, set up a separate priority email account, and give it out to only those that will need to contact you urgently.
  7. My first breakthrough with email came to me after I was forced not to check email for 2 weeks while on vacation with an unexpected lack of internet, and everything turned out fine. I realized I had been wasting my time checking email multiple times a day. Be strikingly honest about if you really need to go on email, Facebook, Skype or your preferred distraction so often. Give it up for 1 day and see what happen- were you more productive? Try it for 7 days just to see what happens, discover your limits and be challenged by a new way of doing things that can potentially lead to a breakthrough.
  8. If there’s a site you keep finding yourself on, or typing without realizing, and/or you are having trouble controlling your addition then blocking sites and tracking your time will help. Check out Rescue Time.

Do you have an email or social media addiction? Tell me below…

Will OBAMA Destroy Your Online Business?

Politics & Profit


Obama Cats

The U.S. Election captured the attention of people across the globe, sparking intense emotion and debate.

Strong arguments on both sides claimed disaster in the economy should one opponent win.

Fear and uncertainty on our future plagued the news airwaves.

When I heard the result of the election I sat in a room with 10 other entrepreneurs, and the net worth in that room was well in excess of $100 million.

I was one of the small guys soaking up incredible information.

As we excitedly plowed through incredibly revealing discussions on media buys, affiliate marketing, sales funnels, branding and more, the successful entrepreneur to the right of me received a text message…

Obama won the election” interrupted Trent.

The eyes in the room looked over for a second…

Each person took about 1 second to process that information…

Not one person made a single comment, not a sigh of relief, nor a subdued grunt.

For that single second there was no emotion, not a slither of curiosity.

Nobody in that room had any emotional attachment to who won the election.

The conversation continued right where it left off…

The topic of the election never propped up again.

It’s not that the result didn’t effect each and every one of us in some way.

It wasn’t that we were too engrossed in the astounding revelations and shocking stories of the talented entrepreneurs in the room.

It was something else…

Here’s why our reaction was emotionless…

We all had our favorite candidates and political ideologies.

Deep down we all shared a passionate viewpoint on how a country should be run, and how the world could be made better.

But we ultimately had no control over who won the election…

Instead we all shared an unspoken knowledge that our biggest influence was from our own actions, not from our reactions to something we each had a tiny negligible effect on.

How does Obama effect you?

70% of the people in that room built themselves up from nothing.

Each with inspiring stories of leaving poverty, hated jobs and incredible loss behind them.

My story of starting my business on unemployment checks and instant noodles looked easy in comparison.

The reality is the government will enforce many things on you, good or bad, which are ultimately outside your control.

But we can all push forward, learn more, and drive to success.

Whether you want to quit your job, make an extra $300/day, outsource your business, or just impact the world in your own way, you can make it happen.

I am incredibly pumped to continue to share my experiences and discoveries in starting an online business, and growing passive profits on the internet.

Please hit the a Munchie button below and share your reaction to this post with others…

Less Choice = Win!

Webpage Goals & Increasing Conversions


Supermarket Biscuit Shopper - Choices

There are 285 varieties of cookies in a Supermarket!

Too much choice leads to stress and indecision. Ever find yourself staring at the shelves clueless on what to pick?

We worry about what we might miss (opportunity cost), and we struggle to make decisions in the abundance of choice.

You can make your audience happy by limiting choices on your website, and have one main choice/goal available on each page/section of your website. Tell them exactly where to go next, and let them know it’s the BEST choice.

If you think of each page on your website as having one primary goal then you will be much more effective at engaging your audience.

Google is a great example…
– The ultra clean homepage calls you to search
– The results page calls you to click on the result which gives you the best answer, and tells you what Google thinks the best choice for you is.

There are other options, but they are hidden away, not too many, and just there if you need them.

What can should you do?

Think about each piece of content/page/section you produce for your website as having ONE primary goal that you want to get.

These might be:
– Social Shares
– Join your Fan Page
– Other bloggers/Journalists to link to it (backlinks)
– Email Opt-In
– Build Trust & Loyalty
– Pre-qualified clicks on affiliate/promotional links
– Product purchase
– Recommendations to friends

Secondary Aims

This doesn’t mean you can’t have smaller secondary aims, but I suggest keeping those to a minimum, and in some cases not having them at all (such as with paid traffic).

The secondary aims on your website should not distract from the main goal, and only be there as an option for them AFTER they complete the first goal, or if they DON’T complete the first goal at all.

The lesson?

Too much choice leads to inaction.

Keep it simple

Think Twice About Gold

How to Ride an Investment Trend



Gold was an awesome investment back in 1999 when everyone was talking about selling gold.

Back then gold was seen as a stupid investment, it had plummeted in price for many many years.

There were incredible arguments why it should be sold. Governments around the world were selling off their gold.

They certainly were not expecting the price to go up.

Now Gold is touted as a great investment, AFTER it has increased in price for over 10 years.

Could it go higher? Definitely.

But a top could also be equally close.

Let’s not forget how the majority thought real estate was a great long term investment in 2005.

Where the crowds have a strong consensus on a ‘great’ investment, so much so the waitress can tell you its a no brainer, the likelihood a switch in direction is brewing becomes greater.

There are many good reasons to own gold, including in physical form. Just remember there were also incredibly logical fundamental arguments to buy real estate in 2005, and buy internet stocks in 1999. The arguments in the opposite direction were dismissed.

Who knows if Gold will truly soar to even greater heights, it may still have a long way to go, or it may not. Only the future will tell.

What we can be sure of is when it reaches it’s pinnacle top, more people will be spouting gold as the investment to be in.

It will be a frenzy, just like real estate was in 2005, and just like internet stocks were in 1999.

Keep a level head and don’t get caught up in the “wisdom” of crowds.

Those who profit the most through changes in society and finance are true independent thinkers.

And remember, you don’t have to expose yourself to investment risk to invest in a booming trend.

In the real estate boom some people made millions online selling leads to real estate companies, and that money went straight into the bank. Arguably a much safer way to profit from a financial trend.

UPDATE (Feb 2015 – 2.5 years later):

Gold did indeed drop of its high. It was a clear warning to me with sentiment towards gold so high. Gold probably has a bit further to drop before it starts a trend tthat would take it towards a new high, which could take many many years to play out.


What’s Next?

Prosperity vs. Recession



Graph courtesy of Elliott Wave. One of the few economic commentators to predict the current economic crisis with deadly accuracy.

300 years of the biggest economic growth spurt in the history of mankind looks incredibly impressive. But what does the future hold?

When it comes to the economy the majority take the current recent trend and extrapolate it off into the distant future.

Just like in 1999 everyone expected the economy to boom beyond belief, in March 2009, the vast majority expected stocks to keep crashing hard. In both cases the exact opposite was true.

At the same time its incredibly to difficult to know when a bubble is going to burst, if it will keep growing, or when an economic collapse will suddenly bottom and turn into rapid growth.

What history teaches is that the more people believe in one direction, the less likely it is true. Don’t believe me? Go look at some newspaper headlines from 1999 or 1929, before the crashes – consensus remained upbeat. People don’t buy a newspaper if they disagree with it – newspapers tend to reflect the general feeling of their target audience.

The lesson is don’t expect the current trend to keep continuing. Sudden changes will quickly unfold and you need to forget the old times, and quickly adapt to the current situation that is unfolding. Don’t get caught in the trap.

Recession, depression or boom – there are major opportunities. Understand what is going on around you, and be prepared to adapt fast.

Don’t take the current trend and exprapolate it off into the far future.

Don’t get caught up in consensus and the general feeling. It is usually wrong at the worst times.


Innovation vs. Fundamentals Myth

Smart business limit innovation



Innovation in any industry is key to success. It is hard, if not impossible, to be successful doing the exact same thing as your competitors.

So you must innovate. The question is…

How much do you innovate?

The more you innovate the more risk you take. You are much more likely to be successful changing one or two small key ingredients to give your unique hook (USP) than to try and mix things up entirely.

Essentially you take the fundamentals which work, and innovate in a few key areas.

The problem is that MOST people start out innovating with EVERYTHING, and apply NO fundamentals because they are obsessed with being different, and think that different is better.

The Safest Route

When an entrepreneur starts out, the safest route to making money is to massively limit innovation, and simply copy the fundamentals and change the minimum possible to give yourself a USP (which is a fundamental in itself).

After doing that you learn a huge amount, and as you grow can make much braver decisions to innovate and experiment – and your bottom line can cope.

For example, I in my own business I start out applying strategies that are common among the best in the business.  The only thing different being a few small unique hooks.


Facebook for example was not as innovative as you think. Social profiles and photo sharing, the crux of early Facebook, were already common. The main unique spin was to connect those already successful ideas and apply it to people in colleges.

The coding, the marketing, the funding strategy, the design etc. were all based on proven ideas that already existed in the marketplace, apart from a few tiny twists.

The ultimate lesson is this…

Recognize your position in the market. If you are not already a market leader, aggressive innovation is a BAD IDEA in 99% of cases if making money is your primary goal. Limit your innovation and focus on copying what works, and innovate just enough to give you a strong USP.

Your EGO is Your Enemy…

People are attached to over innovation because of EGO! The need to be an individual and the desire to be unique makes you want to innovate as much as possible.

Learn from musicians…

Aspiring musicians want to create a new genre of music. Many musicians face a feeling of depression when they realize their chord structure was the same as used by Bach (or some other great musician) hundreds of years ago. Their music is based far more on fundamentals than any innovation.

The most successful musicians actually stick way more to the fundamentals than the unsuccessful ones, with only a few subtle changes in style, and build on the successful styles, licks and musical structures of their predecessors.

The alpha trap…

The need to feel that you are right and better than others (alpha) drives you to overly attach yourself to any unique idea, and pursue that idea over copying someone else. It is part of the human desire to give yourself an identity.

Nobody wants to be ‘just another x’, whether x be a musician, salesman, teacher or professor. Yet anybody who is anybody in any profession built themselves up on the proven fundamentals provided by others. Not from innovating from the start.

Admit you are wrong…

The fear of admitting your are wrong, and that other people’s ideas are better than yours, and always were, stops people from abandoning their unique (but wrong) ideas and innovations.

As humans we are sucked into being innovative to stand out and get attention. Yet this leads us to failure.

We are too proud to believe that everyone else is right, and that we are wrong.

Don’t let your ego feed undue innovation, and recognize the long time proven fundamentals of others.

Fundamentals don’t make headlines…

The focus on innovation always makes headlines, but you will never see how much any successful company copied from others, which will actually make up the bulk of the whole of their business. Innovation is usually way more isolated than you think.

As always the mainstream thinking is the opposite to reality.

The bulk of effective advertising used today was already known and used back in 1930s, (read “scientific advertising” published in 1923 as an example of split testing being used nearly 100 years ago). Sales tactics that were established in the early 1900s make up the fundamentals of what we use today (see ‘how to win friends and influence people‘).

Very little has fundamentally changed, and it rarely does.

Fundamentally proven formulas run the business world. Innovations in the grand scheme of the business are small, and often not innovations but fancy spins on something that has been fundamental for a long time. Often they are just technical advances, which is where most innovation takes place.

Next time you think you need to innovate, question whether your business has mastered the basics first.