The Most Profitable Online Business Idea

Strategies to Monetize a Website Without Ads in 2016


Where’s The Money? The Critical Revenue Mistake for an Online Business

Most people start an online business with the major goal of making some good profits.

But many struggle to make substantial profits despite being in an industry experiencing dramatic growth over an extended period with a whole lot more growth to come.

Why is it that some people build large, highly profitable online businesses while others struggle to make any kind of income?

When I first started online I was making over $1000 per month selling an eBook on eBay which took me about 2 hours a week while I was at University… but along the way I drifted of course and ended up working a lot harder, getting millions of visitors, and while successful, getting a much smaller return on my time…

What did I do wrong?

online website profitable ideas

This report reveals a few of the most common reasons for failure in the profit creation area and the simple key to generating revenue online.

These basic principles will help if you’re not making money yet with your online business.

They’ll help if you’re not making enough money and they’ll also help if you want to identify how to increase the profits of an already profitable business.

What Are You Selling…?

Sometimes you can get so focused on building traffic, building a site with all the bells and whistles and chasing after the latest cool online technique that you overlook the most obvious business basic…actually selling something.

You don’t make any money until you sell something.

I’ve seen sites that are fantastic, generating good traffic with no significant revenue.

In fact I had a site like that myself and everything changed when I created and started to sell a product specifically targeted to the kind of people who were coming to my site.


Repeatedly I’ve seen people working hard to build an online business fall into the trap or not getting clear on what they’re selling or not making any attempt to sell anything themselves.

Trying to monetize a website in 2016 and beyond with ad revenue is only going to give you a tiny fraction of the money you could be earning if you sell a product tightly targeted to your niche. It might work for huge sites like the Huffington Post or Reddit, but for the average business focusing just on ad revenue is highly risky and not a great ROI on your time.

If you’re not selling a product yet start thinking that way. Think about where you’re getting traffic from or where you’re going to get traffic from and what’s important to them.

Think about what moves them emotionally and what they’ll put their hands into their wallets to buy.

Take Your Product Creation To A Different Level…

Another big mistake is to create a pile of different products that are unrelated.

Once you have a product or service that’s selling ask yourself the question “what do the people who bought this want?” “What other product can I create for them?”

To maximize your profit opportunities you need to be something specific to a niche market…


By creating a whole range of products and services that appeal to the same niche market you get multiple chances to sell to the customers that you create. You don’t have to make all these products yourselves, you might recommend other products for a commission, or if applicable get people to subscribe and buy more of the same product… the point is you have to think past the first sale and about the lifetime value of that customer!

And that typically means specializing in a particular area.

It also makes it much easier for anyone who wants to promote you or send traffic to you to know exactly who you are, who your best audience is and what you deliver.

Even if you’ve never created your first product you can start thinking this way…about creating a range of products or repeat purchases instead of just one product.

That does not mean making the mistake of spreading yourself thin chasing every product idea that comes into your head, but about adding ongoing sequential value to your customers… whether it be buying related products, repeat purchases or subscriptions.

Is any of this making you rethink or refine your current strategy so you can make more money?

Who Are Your Best Prospects For What You’re Selling…?

Knowing who is most likely to buy from you and why they’ll buy from you is a huge part of getting you tightly focused to build pages on your website that help convert visitors into email subscribers or buyers.

It helps you create follow up sequences by email that convert subscribers into buyers.

It also helps you keep subscribers happy staying on your email list so you can sell to them later.

Of all the things you can have in a business an intimate knowledge of who your best prospects are and what their emotional triggers, needs, wants and backgrounds are is the most valuable.

With that knowledge you can build products, services, web pages, social media and every other component you need to be profitable.

If you’re trying to build your traffic this can help you narrow down to exactly the type of traffic you want.

Being really specific about traffic makes it much easier for you to compete for paid traffic to because you can weed out all the types of traffic that can be less profitable for you.

Does What You’re Selling Have Genuine Value To Your Prospects…?

In our modern information age with the proliferation of social media failing to deliver value to customers can kill a business incredibly fast.

When you create products or services for a market you want to be sure that you’re going to deliver something that has real value to them…a great return on investment (dollar value) or some type of emotional return they’re looking for.

If you’re giving people the type of emotional return they’re willing to pay for they’ll buy from you over and over again like Taylor Swift fans buying concert tickets.

taylor swift

If you’re giving a good dollar return it becomes a no-brainer for customers to buy more from you because the more they buy the bigger their return on investment becomes.

Gear Your Marketing Material To Communicate That Value…

Once you know who your prospects are, what you’re selling and the type of return your product and service will deliver to them it becomes a whole lot easier to gear all your marketing material, your social media, your emails, your web pages etc etc to sell that value in a way that appeals to your best prospects’ emotions. When FedEx first started they nailed it…


So how does this apply to your online business?

You can produce great free content, and that content can be structured to help lead people to the product you are selling. Your visitors might start reading an article (just like this one), join your list, and then become interested in the product/s you are selling. You just have to be sure you are providing value along the way.

People make the decision to buy based largely on emotion then they’ll often justify that purchasing decision with logic. This can be incredibly hard for some people to accept… but science proves it over and over, and any top copywriter or sales guy will agree.

The more tuned in you are to your best prospects and what they want, what pains they have, and how they feel, the easier it is to sell to them effectively.

It’s also easier to continue to deliver products and services they want.

Focus On Building A Business That Serves People…

While some people get into an online business with the aim of building something great, the majority of people start out just wanting to make some money online.

Then they jump from one idea to the next trying to find an easy push button way to get that fast easy income. They fight for the scraps hoping a loophole will last just long enough for them to make a quick buck… the fail rate is tremendous!

But the vast majority of people who actually succeed online are building serious businesses that have at their core the idea of serving real people with real needs and charging for delivering those people something of value.

Once you start focusing your attention that way and start selling what people want and need in a niche you’ll find it many times easier to start making serious money.

And that really is the biggest revenue key… that is the most profitable idea for your online business that you can run with…


The Big Hiring Mistake

Advantages & Disadvantages of Freelance Virtual Assistants vs Experienced Talent



Watch this short video below which explains a critical mistake that over 90% of entrepreneurs make when trying to grow their business and hire people to help them. The shift in perspective that is revealed in the video is the key to rapid growth.

Traditional Offline vs Online Digital Marketing

Advantages of Combining Fundamental Sales Strategies



This post reveals the key fundamentals & advantages behind combining both traditional offline marketing methods with online marketing strategies, from email to direct mail, so you get bigger results for your effort, and more sales and profits.

Breaking Out Of The Online Marketing Rut:

It’s all about marketing.

Marketing foundations don’t change.

At it’s core marketing is about:

  • Finding and making contact with people who can buy from you.
  • Creating a process that gets them to buy from you.
  • Following up with those people in a way that compels them to buy from you again and recommend other people to buy from you.

Most internet marketers immediately recognize methods to do that online…


Finding & Making Contact With People Who Can Buy From You…

To do this online marketers use:

  • Social media like Facebook, Twitter, Google+, Instagram and other platforms.
  • Pay per click marketing.
  • Media buying.
  • Joint ventures with marketers who have email lists in the same or related niches.
  • Search engine optimization.
  • Video marketing on sites like YouTube.
  • PR, media outreach & Press Releases like PressCable
  • Content marketing.
  • Viral marketing.

Creating A Process That Gets People To Buy From You…

Common methods to do this online include:

  • Follow up by email
  • Lead generating reports delivered online that educate prospects on the value of a product or a service to them
  • Videos that educate prospects on the value of a product or a service to them
  • Online sales letters
  • Webinars
  • Articles that persuade prospects to buy

Follow Up To Get Repeat Buyers & Referrals…

Online marketers do this with:

  • Follow up by email.
  • Follow up with social media platforms
  • Follow up that leads to content or sales letters promoting other products or services.

The Most Important Foundation Of All…

What’s more important than the strategies used is that most good marketing is about building relationships and trust with real people.

That’s what leads to sales, follow up sales and referrals.


Here’s where things get interesting.

Most (but not all) online marketers are leaving huge sums of money on the table because they’re ignoring the marketing potential of offline strategies.

Some clever online marketers have embraced the combination of online and offline marketing strategies and their returns and profits increase almost exponentially.

Smart marketers have discovered that offline strategies like direct mail, telemarketing, physical seminars dramatically increase the price they can sell products and services at over online marketing alone.

And they also dramatically increase the depth of relationships that the marketers build with their prospects and customers.


Offline Strategies…

This report is not meant to be a step by step guide.

It’s an introduction to the idea of combining online and offline marketing strategies.

Any one of these offline strategies might require a whole pile of education to use effectively.

Old school marketers are already very familiar with most of these strategies.

They’re not new and they work in much the same way as online strategies except for a few key and very important factors:

  • Most offline methods are far more effective. You can sell a much higher percentage of prospects at much higher prices using offline methods.
  • Offline methods can often be scaled up in a huge way. Businesses have been built from shoestring budgets into enterprises worthy hundreds of millions of dollars in the direct mail industry because of the potential to scale up direct mail pieces that produce a positive return on investment.
  • Most offline methods have a physical cost which means there can be an element of risk if you’re not careful. You need to be constantly aware of your costs and returns and ensure whatever method you use makes you a profit.


Different Offline Marketing Strategies…

The huge range of offline marketing strategies include:

  • Direct mail…letters
  • Direct mail…postcards
  • Direct mail…lumpy mail (packages and letters with some kind of physical attention grabber in them).
  • Referral direct mail to a list of customers from a business in a related niche.
  • Telemarketing…cold calling
  • Telemarketing…calling prospects who have already expressed an interest in a product or service.
  • Telemarketing…calling customers who’ve already purchased to sell other products and services.
  • Referral telemarketing…calling customers from a business in a related niche.
  • Personal one-on-one appointments.
  •  Physical seminars and conferences.
  • Trade shows.
  • Parties and get-togethers.


Sequences Combining Online & Offline Elements…

A highly lucrative area that’s barely been touched is using processes that combine online and offline strategies.

Some parts of the sales process work better online, some work better offline and some work better when you include both.

To complicate things more different types of prospects and prospects in different niches all respond to different combinations of marketing strategies in different ways.

So there’s no “one size fits all” approach.

You need to test different methods and combinations to see what works for the particular situation you’re dealing with.

Here are a few questions you can ask yourself to narrow down your options:

  • What is the ideal way to move a prospect in this part of the sales process forward?
  • What is the lowest cost way of taking the next step in this process? It will probably be online.
  • What is the most effective way? It will probably be offline.

You can weigh up the different factors and remember that you’re not limited to using just one strategy. You can use multiple strategies at the same time to increase your results and to see which strategies are getting you the best return.


Always Going Back To Foundational Principles…

Adding offline marketing strategies into your marketing mix can create an exciting and bewildering array of different options.

The easiest way to avoid making costly mistakes and to stay focused on what’s really important is to keep yourself tapped into the marketing fundamentals I mentioned at the start of this report.



Remember at its core marketing is about:

  • Finding and making contact with people who can buy from you.
  • Creating a process that gets them to buy from you.

Following up with those people in a way that compels them to buy from you again and recommend other people to buy from you.

Also keep asking yourself as you’re setting up marketing strategies:

What is the ideal way to move a prospect in this part of the sales process forward?

Staying focused on those foundations will help you get a good percentage of positive results.

Gary Vaynerchuck Tips on Twitter Video Reply & Follower Engagement


Sometimes a new free tool comes along and we miss just how powerful it can be…

When Twitter came out with their new video feature I really didn’t pay much attention…

twitter-phoneUntil Twitter expert Gary Vaynerchuk revealed how he was using Twitter video to dramatically increase engagement, increase the depth of his contacts and increase real sales.

Vaynerchuk built millions of dollars in sales in the wine niche by searching out people asking questions about wine on Twitter and answering them right there on Twitter.

He pointed out how with Twitter’s new video feature you can post a video reply on Twitter in under 10 seconds and the impact is enormous

RankReveal & Serpsuite Comparison Review

Reverse Keyword Rank Tracking & Intelligence Tools


Serpsuite vs RankReveal Keyword Tools

Two new software, RankReveal and SerpSuite, have hit the market with cutting edge technology that is changing the way we get rank tracking data and intelligence, and making traditional rank trackers obsolete.

If your reading this right now you might have seen some hype from afilliates, or you’re just doing the smart thing and researching. This comparison gets right down to the critical details, without the hype, so you get the true real skinny right here on Munchweb. So let’s dig in…

As you may know, discovering how well you’re doing in the search engines and where to focus your efforts can be a real challenge. With most regular keyword tools you enter a keyword and it gives you back a result telling you where your site is ranking for that keyword. But that’s not enough…

It is difficult and tedious because you don’t always know what keywords you’re likely to be ranking for and compiling and entering a pile of different keywords is time consuming.

Worse still you’re going to miss a whole pile of keyword phrases that might be highly lucrative for you.


This New Technology Spins Keyword Tracking On Its Head

The exciting news is there’s now a new generation of keyword tools harnessing the latest technology to monitor search engines for changes in rankings and traffic.

Instead of having to enter keywords and see how you rank on each this new technology allows you to enter a domain name and get back a list of keyword phrases your site is already ranking for.

This is incredibly valuable because it helps you focus on the areas where you’re getting results and also helps you to see opportunities in the keywords you’re ranking for now where you can expand your content to bring in more traffic.

But which of these keyword intelligence tools is right for you?

Here’s a direct comparison of the features and pricing of the two next generation keyword software that have innovated to reveal the keywords you rank for… RankReveal and SerpSuite:


RankReveal SerpSuite
Keywords tracked & monitored daily Keywords tracked & monitored daily
Okay interface for data Easy to comprehend interface for data
Local rankings option Rankings options from non US search engines regional and local rankings
Keyword rankings for press releases
Google & Bing rankings Google, Bing, Yahoo, YouTube, YouTube & Google Video rankings
New Google & Bing keyword alert Custom email alert notifications
Scheduled customised email reporting for you and unlimited clients
Analysis & keyword change graph Tracking & historical analysis with trendlines
Custom advanced reports
Portal allowing custom white label access for unlimited clients
Unlimited team member access: you control access levels
$19/month for 200 keywords* $29/month for 250 keywords*
$69/month for 800 keywords $49/month for 750 keywords
$99/month for 1,200 keywords $79/month for 1,250 keywords
$199/month for 2,500 keywords $149/month for 2,000 keywords
$299/month for 5,000 keywords

*All prices listed are standard pricing. Special launch pricing may be different.


Using SerpSuite Vs RankReveal

The interface for finding keywords in SerpSuite is simple. You click on the “Discover” button, add in your domain name, add a “base keyword” and click on Add Keywords and you’re done…


With RankReveal it’s not immediately obvious how to search for keywords you’re already ranking for but it’s not hard to work out. When you make a search the keywords you’re already ranking for show up in blue…


Both SerpSuite and RankReveal are easy enough to use. Both will require a bit of a learning curve so you can get the information you want out of them.

One important point: with both SerpSuite and RankReveal you need to enter a root keyword or keywords to get the process of finding keywords you’re ranking for started. Neither software will simply give you a list of keywords without some kind of “priming” with a root keyword, and neither software will discover all the keywords you can rank for. There is no tool on the planet that can currently do that, but these are by far the most effective tools for finding a good chunk of the keywords you do rank for.

In our side by side tests SerpSuite was able to discover slightly more keywords at this time, but the technology in development by RankReveal could break through that barrier.


Keyword Reporting In SerpSuite

In SerpSuite you can export any keyword report with a single click in csv format, pdf or pdf with graphs…


At the time of writing this review with RankReveal I couldn’t find a reporting feature.


Keyword Reports For Your Paying Clients

Keyword reports are highly valuable when you’re working with paying clients helping them to rank in the search engines.

The reason is simple: they like to see the results you’re getting them for the money they’re paying you.

Being able to give them regular updates on the keywords they’re ranking for and giving them this information in professional looking graphs and reports can dramatically increase the fees you charge and your client retention.

Working with paying clients the obvious choice is SerpSuite.

You get:

  • Custom pdf or excel keyword reports you can share with clients.
  • A portal that allows you to give 24/7 customised access for each of your clients including ranking position data, reports and more.
  • You can set up automated, in depth reports to go to your clients’ inboxes on a schedule you choose making client reporting and retention easier and more efficient.



YouTube & Google Video Keyword Tracking

If you need to track keywords for videos again SerpSuite is the best choice with tracking for YouTube and Google videos, which is currently not available in RankReveal.

Just enter the URL of the video and SerpSuite will give you back a full range of keywords that video is ranking for…



Press Release Keyword Tracking

If you’d like to see how your press releases are doing SerpSuite will give you the keywords your press release is ranking for even though they’re on a bunch of different domains (watch the video below to see how this works)…


Minimum Keywords At Minimal Price

If you’re looking for a robust but affordable service to track less than 200 keywords on your own websites then either solution would work but you might favour RankReveal as it has a good deal at $19 a month for 200 keywords.



For most purposes SerpSuite would which has been on the market for longer is currently ahead on features and usability. You can find more details on SerpSuite and try it out by cliking here.

At the time of writing RanReveal has only just launched, so while a little bit behind SerpSuite has a lot of very promising features. Right now RankReveal is offering a launch special and you can get more details on RankReveal by clicking here.
(NOTE: RankReveal page will not launch publicly until 9am EDT 24th March)

What do you think of these tools? Tell me below?

Disclaimer: is an affilliate of for both SerpSuite and RankReveal. This is an honest review of both products and if you found this review helpful and a nice break from the hype, please share this post.

7-8 Figure Systems

Virtual Online Business Automation & VA Recruitment Video & PDF



Systems and Automation – If I didn’t know better, I’d say it was the least “exciting” topic we could talk about on this blog BUT it’s for that precise reason you should pay EXTRA close attention, if your goal it to someday run a business and have the freedom to take the 4-hour work week lifestyle, or simply get more done in less time so you are aggressively more competitive.

Knowing how to effectively build a business with the correct systems in place ensures a very happy, healthy and essentially stress-free road to massive growth and profit.

WARNING: It takes more than 4 hours a week to build a highly systemized business where you are free from the every day tasks and running of the business.

  • It’s not push button (but it means you can ultimately run your business that way)…

  • It’s not instant (but means you can eventually choose how much and when you work)…

  • It requires some up front work (but only really once)…

The ‘secret’ to growing, running and enjoying a real and mega-profitable business in the shortest time possible… is to acknowledge and accept you can’t do everything yourself.

As an entrepreneur, your main role should be building teams, giving them direction and getting the most out of them.

At some point you have to bring in help, to take some of the work off your shoulders, so you can concentrate on the more ‘big picture’, high-level issues.

This keeps you fresh, productive, valuable… and it means you can accomplish infinitely more in your business.

Watch the video below, where I sit down with systems expert Joshua Bretag, and we lay out a road map for you, to systematizing and automating your business ASAP.

Be sure to click the button below the video to get the PDF Report that’ll help you put this into real action. 

Watch the Systems, Automation & Hiring Video Interview

(choose HD playback to ensure text on screen is readable)

Want the PDF Summary of this Video?

Set Up Google Plus Authorship

Use AuthorRank for Higher Rankings & Traffic



Google Authorship is a key part of any site’s success to rank higher, gain more followers, and get more traffic.  Google is looking to put user identity at the forefront of a number of its products, including search via what it call ‘AuthorRank’. If you don’t take part, you are going to get left behind.

You can follow me on Google+ here.

Executive Chairman of Google has stated that profile verification will be directly linked to search engine rankings:

“Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results. The true cost of remaining anonymous, then, might be irrelevance.”

google-authorship-SEO-SERP-traffic-brandingAs you know from reading this blog, creating a brand is incredibly valuable for building and strengthening relationships via social media and otherwise.

People have more trust in recommendations from their circle of “friends”, including companies they follow on social networks. Google Authorship has made it easier for authors and businesses to get their brands in front of prospective customers and improve ranking — they can now represent themselves alongside their content within Google’s search engine results pages (SERP).

Establishing a direct link between you and your articles or posts enables Google to display your picture next to the titles and descriptions of your site’s content so you stand out from the crowd.


How to Set Up Google Authorship

Set up a Google+ account

Go to and create one. If you have a Gmail account, you can use that profile to get started. Make sure the domain of the email address you use is the same as the domain of the site for which you’re creating content — this will help Google connect your Google+ account to that domain.

Google has made it easier to edit all your personal details with a new card-like format for profile information under the “About” tab on your Google+ profile.

Each of these cards now has its own prominently-displayed “Edit” button, so you can easily control who sees what for categories like Work, People, and Places. View your profile as “Yourself” or you won’t see the Edit buttons under each section.

Make sure your Google+ profile name matches the byline on the blog posts you want to associate by doing one of two things:

  1. Change your byline on the site you contribute to so it matches your Google+ name, or
  2. Change your name in Google to match your byline:
    • Go to
    • Click “Profile” (in the left column)
    • Click on your name in the header
    • Change your name
    • Click “Save”

Upload a Google+ profile photo

  • Go to
  • Click “Profile” (in the left column)
  • Click on your avatar/photo
  • Upload a clearly visible headshot
  • While doing this I also recommend setting up a Gravatar account with the same image. Gravatars are your avatars linked with your email address and can be found publicly by anyone that has your email address. WordPress posts and comments often show gravatar pics by default for their readers and authors. Its possible Google cross checks info with Gravatar so it can help Google recognize you. The more often Google recognizes your content, the more it helps build your authority.

Make your Google+ profile visible in search

  • Go to
  • Click “Profile” (in the left column)
  • Click the gear icon for Settings to the right of your tabs
  • Scroll down to the “Profile” section and make sure the box next to “Help others discover my profile in search results” is checked
  • On your site when a post is made, make sure you include ‘By Author Name’ somewhere on the page. This is called the byline, and Google looks for this to help decide who wrote the post.

Add the blog to which you contribute to your Google+ page

  • Go to
  • Click “Profile” (in the left column)
  • Click the “About” tab
  • Click “Edit” at the bottom of any of the sections
  • Click the “Links” icon, second from the right at the top of the module
  • Under “Contributor to”, add any sites for which you create content
  • Click “Save”


How to associate your site with Google+

If you have an email address with the same domain as the site you want to associate with Google+:

Is your blog running WordPress?

If so, there are a variety of plugins that will create Google Author tags, including:


Test to make sure Google Authorship is set up correctly

It can take from a few minutes to several weeks for Google to show your picture along with search results, so use Google’s Rich Snipit Testing tool to make sure everything is as it should be.

  • Go to
  • Enter the URL of one of your blog posts that you believe should be associated
  • Click “Preview”
  • If the results page returns green text that says Email verification has successfully established authorship for this webpage, you’re all set and you should begin to see this in search results:
    20 social media marketing b Use Google Authorship to Improve SEO and Drive Traffic

About the Author:

Originally published by Pam Dyer at Pamorama under Creative Commons. Her blog helps businesses use social media marketing programs to improve branding, find leads, and increase sales.

2 Branding Psychology Rules

A Name Choosing Strategy (Powerpoint)



Our instincts with branding are usually way off. For example, a couple of unorthodox rules I have found that hold true for branding are…

1. If you ask a few people on the street and they like it, its probably not a good brand name. If they hate it, its probably good.

2. Avoid using a name which describes the product or service precisely. A subtle link to the product or service in the name, or no link at all is better.

Both of these seem illogical and its why the vast majority pick bad brand names.

A Brand is Like a Person You Know Well…

Pick a random name of anyone you personally know out of a hat. You immediately have opinions, qualities, values etc. attached to that person.

That is the same for branding. And it is on an INDIVIDUAL level just like how you form associations and opinions about people, you do the same for a brand.

“Nobody would call their kid Happy Blondie”

Do we name our kids using words that describe them?

Of course not, nobody would call their kid ‘Happy Blondie’. It’s generic, it doesn’t stand out, and there are millions of people that could be given the same name. It also devalues them as a person – it makes them less ‘real’ like an inanimate object.

The same is the true for brand names and companies. For example, any Scuba company could call itself ‘Best Scuba‘, and it sounds like just another and signifies it is not different.

Names are there to express uniqueness, not similarities.

Neptune Diving’ would be much better, and even better than that ‘Deep Neptune’ which has an even more subtle connection to the service.

Just In: ‘Britney Spears’ & ‘Virgin’ used in same sentence TWICE…

When you hear a name like ‘Britney Spears’ your brain will make lots of immediate associations, just like you will make associations when you hear ‘Virgin Airways’.

Both Britney Spears and Virgin Airways have brand associations, and our brain did not need a descriptive name to remember the name, or the instinctive association with what that brand means.

In fact a descriptive brand name would have made memorizing and positive associations harder, and here’s why…

How We Think About Brands…

Our mind can work like a thesaurus and when you use descriptive names, your brain remembers the meaning, rather than the individual words. So you’ll probably think something like ‘Good Diving‘ when trying to remember the name of ‘Best Scuba‘.

If the words have less or a confused meaning, we are forced to remember the name, and then decide the meaning for ourselves.

This is perfect because we truly like to make our own conclusions about what we associate with a brand, not have it forced upon us. A descriptive brand name like ‘Best Scuba’ forces an association, and raises our resistance to believing it because its someone else’s opinion and not our own.

Whereas a non-descriptive name allows us to draw our own conclusions (even though such conclusions will likely have been prompted by how the brand presents itself).

Brands & Brains…

A brand to a person is simply a collection information that leads us to a conclusion about what that brand is about, and this happens whether it was intended or not. The words of the brand name, the actions of the brand, the colors, the type of products and services, and how the brand presents itself all play a part in how we make and recall these associations in our head.

When we see a brand, subconsciously or consciously, these associations effect our decisions and thoughts towards that brand.

The Meaning of Words in a Brand Name…

In fact, the choice of words is important, as words themselves have associations in our mind, by the way they sound, and what they may represent.

For example, an Apple represents fruitfulness, freshness, good health and sweetness. While not all apply to computers, the positive associations like good health and freshness, along with the help of great products and a solid marketing campaign, pave the way for people to see Apple Computers as a fresh computer brand that delivers a healthy operating environment.

Yet instinctively we want to use directly descriptive names when choosing brand names, and the man on the street will tell you that your subtle non-descriptive brand name makes no sense.

A few decades ago the man on the street will huff ‘What’s an Apple got to do with a computer?’, and ‘Microsoft sounds like a penis dehancer’

If we were selling to robots, the man on the street would be right, but we’re selling the brand name to humans, and they think a little differently.

This applies just as much to small companies as it does Fortune 500 companies. If you have customers or an audience, then that audience is making associations with your brand name, and it effects how your company and products are perceived and if they will keep coming back to you.

Read the powerpoint summary of this great branding book below for more branding tips…

What do you think? Did you choose the right brand name for your business?

1.5 years of Email Dopamine Addiction

8 Productivity Habits


I have an addiction that cost at least 18 months of my life…

This was not an addiction with drugs or alcohol, and in-comparison the ‘high’ was mundane, just avoiding life and responsibility. Months went by, lost to an addictive and bitter procrastination.

Nobody was worried, on the surface I looked busy and hard working, yet around me life passed me by while I was infused in a dopamine haze.

I’m a recovering addict to email, Skype, Facebook and so many little fun distractions online.

My First Step to Recovery

I lost about 1.5yrs of my life to email and chat. And then one day I read something which said turn off all auto-checking of email and IM notifications so that you won’t get disturbed when you have work to do.

I felt pretty dumb having spent the last couple of years doing the opposite, allowing myself to be constantly interrupted. After I made that little change things began to get better.

That’s when I realized I had an addiction.

Even without the auto-alerts I found myself constantly being drawn in to see the latest unimportant message I had received.

Email, Facebook, and Skype are still dopamine inducing distractions I still battle with today.

I have to put a lot of things in place, and worked hard to break these destructive habits with better ones.

It’s why I have these unsociable bastard rules in my work environment and I can be difficult to get hold of. I’m a bit like an alcoholic who can’t go to a bar because he’ll relapse.

I’ve literally persuaded myself through and through that email ruins my life. But like any addict that knows the dangers, I’m still tempted every day.

The Shocking Reality

Think about it…

Brain scans have shown dopamine releases when we get email, get a ‘like’ on Facebook, or a new message on Skype.

That sucks us in, and then we develop dependency and muscle memory.

Ever find yourself typing in Facebook, or loading up Skype without thinking about it? That’s muscle memory driven by a desire for a little more communication crack.

Just like injecting refined heroin into your veins, the brain is not engineered to efficiently make use of the internet.

The brain is just overwhelmed and on an incredible crazy binge.

The internet is Vegas for brains – a place of over-consumption, indulgence and an electric environment that leaves you forgetting the real life.

But at some point you have to leave Vegas and sober up…

Like with any addiction its incredibly important to recognize its a problem. One that can ruin your life.

It ruined mine for 18 months, and the recovery has been hard and a constant battle with my over-excited neurons gunning for another Facebook hit, a little Skype injection and a puff of email.

The crack communication addiction does not make you ‘connected’. You’ve just unplugged yourself from what is really important in life.

You’ll find days lost, weeks fade away, and months disappear as you spend your time in endless chat and noise from distant but loud voices all around the internet.

You’ll persuade yourself that these online conversations and all the time you spend on them are very important, until they takeover and you the real important tasks get long forgotten.

It’s called the web because its where you can get trapped.

Don’t be the fly, be a winner

For most people these potentially powerful communication tools just become a distraction trap – and ultimately services like Gmail, Facebook and Skype are designed to distract you, because the more you use them, the more money they make.

It takes a disciplined and sophisticated mind to orientate and grapple through the web’s vast expanse to find the true hidden gold that can enrich our lives, while blocking out the dirty noise.

Bear in mind that we have built-in weaknesses that allow us to be distracted and exploited online. Our brains were never designed to handle this situation and we’re vulnerable.

Companies like Facebook mathematically test the most effective way to get you hooked.

You are up against some of the smartest minds on the planet that continually test what keeps you staying longer and coming back for more.

But you can reclaim your brain and be more productive, get over the tipping point faster, and gain true achievements that can make you happy, rather than be cheated with cheap Facebook and email dopamine hits.

8 Tips & Habits for Better Online Productivity…

  1. Turn of all auto-notifications of Email, Skype and Facebook that you can. If something pops-up you can see, Google how to turn it off. I never see or here any alert, ping, number or pop-up when I get a message from anyone.
  2. Auto-delete/archive ALL email from Facebook apart from notifications of new messages using rules.
  3. Reply to messages from Facebook in your email, so you don’t have to log into a site that makes money by distracting you as much as possible.
  4. Only give your phone or Skype to a very small number of higher level employees and be very strict that instant messaging and phone calls is ONLY for something urgent – and define what urgent is. Don’t see this as a way to alienate your staff, they can still contact you via email so you can manage your time, and work on what is important without distraction.
  5. Never start your day by checking email, facebook or Skype. It can wait while you spend at least an hour working on something important.
  6. If you do have urgent things that come in via email that you MUST look at, set up a separate priority email account, and give it out to only those that will need to contact you urgently.
  7. My first breakthrough with email came to me after I was forced not to check email for 2 weeks while on vacation with an unexpected lack of internet, and everything turned out fine. I realized I had been wasting my time checking email multiple times a day. Be strikingly honest about if you really need to go on email, Facebook, Skype or your preferred distraction so often. Give it up for 1 day and see what happen- were you more productive? Try it for 7 days just to see what happens, discover your limits and be challenged by a new way of doing things that can potentially lead to a breakthrough.
  8. If there’s a site you keep finding yourself on, or typing without realizing, and/or you are having trouble controlling your addition then blocking sites and tracking your time will help. Check out Rescue Time.

Do you have an email or social media addiction? Tell me below…

Will OBAMA Destroy Your Online Business?

Politics & Profit


Obama Cats

The U.S. Election captured the attention of people across the globe, sparking intense emotion and debate.

Strong arguments on both sides claimed disaster in the economy should one opponent win.

Fear and uncertainty on our future plagued the news airwaves.

When I heard the result of the election I sat in a room with 10 other entrepreneurs, and the net worth in that room was well in excess of $100 million.

I was one of the small guys soaking up incredible information.

As we excitedly plowed through incredibly revealing discussions on media buys, affiliate marketing, sales funnels, branding and more, the successful entrepreneur to the right of me received a text message…

Obama won the election” interrupted Trent.

The eyes in the room looked over for a second…

Each person took about 1 second to process that information…

Not one person made a single comment, not a sigh of relief, nor a subdued grunt.

For that single second there was no emotion, not a slither of curiosity.

Nobody in that room had any emotional attachment to who won the election.

The conversation continued right where it left off…

The topic of the election never propped up again.

It’s not that the result didn’t effect each and every one of us in some way.

It wasn’t that we were too engrossed in the astounding revelations and shocking stories of the talented entrepreneurs in the room.

It was something else…

Here’s why our reaction was emotionless…

We all had our favorite candidates and political ideologies.

Deep down we all shared a passionate viewpoint on how a country should be run, and how the world could be made better.

But we ultimately had no control over who won the election…

Instead we all shared an unspoken knowledge that our biggest influence was from our own actions, not from our reactions to something we each had a tiny negligible effect on.

How does Obama effect you?

70% of the people in that room built themselves up from nothing.

Each with inspiring stories of leaving poverty, hated jobs and incredible loss behind them.

My story of starting my business on unemployment checks and instant noodles looked easy in comparison.

The reality is the government will enforce many things on you, good or bad, which are ultimately outside your control.

But we can all push forward, learn more, and drive to success.

Whether you want to quit your job, make an extra $300/day, outsource your business, or just impact the world in your own way, you can make it happen.

I am incredibly pumped to continue to share my experiences and discoveries in starting an online business, and growing passive profits on the internet.

Please hit the a Munchie button below and share your reaction to this post with others…