Set Up Google Plus Authorship

Use AuthorRank for Higher Rankings & Traffic

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Setup-Google-Plus-Authorship

Google Authorship is a key part of any site’s success to rank higher, gain more followers, and get more traffic.  Google is looking to put user identity at the forefront of a number of its products, including search via what it call ‘AuthorRank’. If you don’t take part, you are going to get left behind.

You can follow me on Google+ here.

Executive Chairman of Google has stated that profile verification will be directly linked to search engine rankings:

“Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results. The true cost of remaining anonymous, then, might be irrelevance.”
 

google-authorship-SEO-SERP-traffic-brandingAs you know from reading this blog, creating a brand is incredibly valuable for building and strengthening relationships via social media and otherwise.

People have more trust in recommendations from their circle of “friends”, including companies they follow on social networks. Google Authorship has made it easier for authors and businesses to get their brands in front of prospective customers and improve ranking — they can now represent themselves alongside their content within Google’s search engine results pages (SERP).

Establishing a direct link between you and your articles or posts enables Google to display your picture next to the titles and descriptions of your site’s content so you stand out from the crowd.

 

How to Set Up Google Authorship

Set up a Google+ account

Go to https://plus.google.com and create one. If you have a Gmail account, you can use that profile to get started. Make sure the domain of the email address you use is the same as the domain of the site for which you’re creating content — this will help Google connect your Google+ account to that domain.

Google has made it easier to edit all your personal details with a new card-like format for profile information under the “About” tab on your Google+ profile.

Each of these cards now has its own prominently-displayed “Edit” button, so you can easily control who sees what for categories like Work, People, and Places. View your profile as “Yourself” or you won’t see the Edit buttons under each section.

Make sure your Google+ profile name matches the byline on the blog posts you want to associate by doing one of two things:

  1. Change your byline on the site you contribute to so it matches your Google+ name, or
  2. Change your name in Google to match your byline:
    • Go to https://plus.google.com
    • Click “Profile” (in the left column)
    • Click on your name in the header
    • Change your name
    • Click “Save”

Upload a Google+ profile photo

  • Go to https://plus.google.com
  • Click “Profile” (in the left column)
  • Click on your avatar/photo
  • Upload a clearly visible headshot
  • While doing this I also recommend setting up a Gravatar account with the same image. Gravatars are your avatars linked with your email address and can be found publicly by anyone that has your email address. WordPress posts and comments often show gravatar pics by default for their readers and authors. Its possible Google cross checks info with Gravatar so it can help Google recognize you. The more often Google recognizes your content, the more it helps build your authority.

Make your Google+ profile visible in search

  • Go to https://plus.google.com
  • Click “Profile” (in the left column)
  • Click the gear icon for Settings to the right of your tabs
  • Scroll down to the “Profile” section and make sure the box next to “Help others discover my profile in search results” is checked
  • On your site when a post is made, make sure you include ‘By Author Name’ somewhere on the page. This is called the byline, and Google looks for this to help decide who wrote the post.

Add the blog to which you contribute to your Google+ page

  • Go to https://plus.google.com
  • Click “Profile” (in the left column)
  • Click the “About” tab
  • Click “Edit” at the bottom of any of the sections
  • Click the “Links” icon, second from the right at the top of the module
  • Under “Contributor to”, add any sites for which you create content
  • Click “Save”

 

How to associate your site with Google+

If you have an email address with the same domain as the site you want to associate with Google+:

Is your blog running WordPress?

If so, there are a variety of plugins that will create Google Author tags, including:

 

Test to make sure Google Authorship is set up correctly

It can take from a few minutes to several weeks for Google to show your picture along with search results, so use Google’s Rich Snipit Testing tool to make sure everything is as it should be.

  • Go to http://www.google.com/webmasters/tools/richsnippets
  • Enter the URL of one of your blog posts that you believe should be associated
  • Click “Preview”
  • If the results page returns green text that says Email verification has successfully established authorship for this webpage, you’re all set and you should begin to see this in search results:
    20 social media marketing b Use Google Authorship to Improve SEO and Drive Traffic

About the Author:

Originally published by Pam Dyer at Pamorama under Creative Commons. Her blog helps businesses use social media marketing programs to improve branding, find leads, and increase sales.

2 Branding Psychology Rules

A Name Choosing Strategy (Powerpoint)

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Our instincts with branding are usually way off. For example, a couple of unorthodox rules I have found that hold true for branding are…

1. If you ask a few people on the street and they like it, its probably not a good brand name. If they hate it, its probably good.

2. Avoid using a name which describes the product or service precisely. A subtle link to the product or service in the name, or no link at all is better.

Both of these seem illogical and its why the vast majority pick bad brand names.

A Brand is Like a Person You Know Well…

Pick a random name of anyone you personally know out of a hat. You immediately have opinions, qualities, values etc. attached to that person.

That is the same for branding. And it is on an INDIVIDUAL level just like how you form associations and opinions about people, you do the same for a brand.

“Nobody would call their kid Happy Blondie”

Do we name our kids using words that describe them?

Of course not, nobody would call their kid ‘Happy Blondie’. It’s generic, it doesn’t stand out, and there are millions of people that could be given the same name. It also devalues them as a person – it makes them less ‘real’ like an inanimate object.

The same is the true for brand names and companies. For example, any Scuba company could call itself ‘Best Scuba‘, and it sounds like just another and signifies it is not different.

Names are there to express uniqueness, not similarities.

Neptune Diving’ would be much better, and even better than that ‘Deep Neptune’ which has an even more subtle connection to the service.

Just In: ‘Britney Spears’ & ‘Virgin’ used in same sentence TWICE…

When you hear a name like ‘Britney Spears’ your brain will make lots of immediate associations, just like you will make associations when you hear ‘Virgin Airways’.

Both Britney Spears and Virgin Airways have brand associations, and our brain did not need a descriptive name to remember the name, or the instinctive association with what that brand means.

In fact a descriptive brand name would have made memorizing and positive associations harder, and here’s why…

How We Think About Brands…

Our mind can work like a thesaurus and when you use descriptive names, your brain remembers the meaning, rather than the individual words. So you’ll probably think something like ‘Good Diving‘ when trying to remember the name of ‘Best Scuba‘.

If the words have less or a confused meaning, we are forced to remember the name, and then decide the meaning for ourselves.

This is perfect because we truly like to make our own conclusions about what we associate with a brand, not have it forced upon us. A descriptive brand name like ‘Best Scuba’ forces an association, and raises our resistance to believing it because its someone else’s opinion and not our own.

Whereas a non-descriptive name allows us to draw our own conclusions (even though such conclusions will likely have been prompted by how the brand presents itself).

Brands & Brains…

A brand to a person is simply a collection information that leads us to a conclusion about what that brand is about, and this happens whether it was intended or not. The words of the brand name, the actions of the brand, the colors, the type of products and services, and how the brand presents itself all play a part in how we make and recall these associations in our head.

When we see a brand, subconsciously or consciously, these associations effect our decisions and thoughts towards that brand.

The Meaning of Words in a Brand Name…

In fact, the choice of words is important, as words themselves have associations in our mind, by the way they sound, and what they may represent.

For example, an Apple represents fruitfulness, freshness, good health and sweetness. While not all apply to computers, the positive associations like good health and freshness, along with the help of great products and a solid marketing campaign, pave the way for people to see Apple Computers as a fresh computer brand that delivers a healthy operating environment.

Yet instinctively we want to use directly descriptive names when choosing brand names, and the man on the street will tell you that your subtle non-descriptive brand name makes no sense.

A few decades ago the man on the street will huff ‘What’s an Apple got to do with a computer?’, and ‘Microsoft sounds like a penis dehancer’

If we were selling to robots, the man on the street would be right, but we’re selling the brand name to humans, and they think a little differently.

This applies just as much to small companies as it does Fortune 500 companies. If you have customers or an audience, then that audience is making associations with your brand name, and it effects how your company and products are perceived and if they will keep coming back to you.

Read the powerpoint summary of this great branding book below for more branding tips…

What do you think? Did you choose the right brand name for your business?

Less Choice = Win!

Webpage Goals & Increasing Conversions

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Supermarket Biscuit Shopper - Choices

There are 285 varieties of cookies in a Supermarket!

Too much choice leads to stress and indecision. Ever find yourself staring at the shelves clueless on what to pick?

We worry about what we might miss (opportunity cost), and we struggle to make decisions in the abundance of choice.

You can make your audience happy by limiting choices on your website, and have one main choice/goal available on each page/section of your website. Tell them exactly where to go next, and let them know it’s the BEST choice.

If you think of each page on your website as having one primary goal then you will be much more effective at engaging your audience.

Google is a great example…
– The ultra clean homepage calls you to search
– The results page calls you to click on the result which gives you the best answer, and tells you what Google thinks the best choice for you is.

There are other options, but they are hidden away, not too many, and just there if you need them.

What can should you do?

Think about each piece of content/page/section you produce for your website as having ONE primary goal that you want to get.

These might be:
– Social Shares
– Join your Fan Page
– Other bloggers/Journalists to link to it (backlinks)
– Email Opt-In
– Build Trust & Loyalty
– Pre-qualified clicks on affiliate/promotional links
– Product purchase
– Recommendations to friends

Secondary Aims

This doesn’t mean you can’t have smaller secondary aims, but I suggest keeping those to a minimum, and in some cases not having them at all (such as with paid traffic).

The secondary aims on your website should not distract from the main goal, and only be there as an option for them AFTER they complete the first goal, or if they DON’T complete the first goal at all.

The lesson?

Too much choice leads to inaction.

Keep it simple

The Essential Perpetual Launch Model

Recapturing Audience Attention

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Something I was thinking about last night…

The attention span of your audience is largely out of your control, no matter how awesome you treat them.

This is just something we have to accept. Of course you get the rare hardcore true fan if you are good, but the average person will drift off no matter how awesome you are.

My personal experience is that whenever I buy someone’s product that person/company has got my full attention, be it Tim Ferriss, Seth Godin, Jeff Walker, Apple or some other guru or product.

But my attention fades whether they reach out to me (i.e email me) daily or once a month. I learn from them but eventually

  • feel the need to move on and learn from others,
  • just get bored, or
  • the stage I am at in my business or life moves on and what they discuss now doesn’t apply to me so much

Eventually I may unsubscribe, or just only check their emails very very occasionally as I become programmed to ignore them. Only a major announcement gets my brief attention.

Recapturing Attention…

However, when those people launch a new product I am keen to see what it is because I liked their first product. I’ll probably buy it based on my previous good experience. By buying I make a commitment to read/watch/use it, at which point they recapture my attention all over again.

I go through the cycle again of paying attention and gradually drifting off (just probably quicker).

Therefore the best way to recapture the attention of your audience is to launch a new product. It refocuses the attention of your existing subscribers, as well as bringing in new ones.

In essence you have to keep re-creating news. Just like people will pay attention to a celebrity when something news worthy is happening, but they’ll lose interest when nothing new is happening.

You have to keep creating news and drama. For product vendors the new product launch is the best way to do that.

If it works for Apple, it will work for everyone else!

The perpetual launching of new products is built into our psychological make-up and is ingrained in our society.

Just like the government has to keep launching new politicians into the scene to takeover from the predecessor, and a new cell phone model seems to launch almost daily, we are addicted to the new!

Perpetually launching products is a robust and proven business model. Keep launching or your audience will get bored!

Google Machine Learning to Trump Backlinks?

User vs Links

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google-russiaGoogle’s recent Panda update upset a lot of people, it was the biggest and nastiest update in a couple of years. It literally put some websites out of business.

On the surface it seems like just another tweak by Google to improve relevancy, but under the surface something much deeper may be happening, a shift in Google’s fundamental principle on what makes a site rank.

Learning From Russia

Google has not been able to compete very well in Russia against the leading Search Engine Yandex. At first it was because Google didn’t grasp the uniqueness of the language and served bad results. They got that sorted, but still were not able to deliver better results than Yandex.

Yandex works very different to Google. It mainly uses machine learning to decide what sites are worthy of ranking. This simply means seeing how users rate a site, and then identifying what metrics good sites have in common.

If your site has those metrics, then it ranks high, if not, it doesn’t. Links are a lot less important in the machine learning model. What the user thinks is important.

What did Google do in the Panda update? It used machine learning to tweak its results. With the launch of the Google +1 button, paying attention to what users think is good, and devaluing the power of links, might be the direction Google is heading.

Watch the video to learn more…

Wistia

Milgram Experiment Creates Killers

Powerful Words & Psychological Tricks

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We like to think we can think freely, but the more you delve into the human mind, the more you realize how we’re driven by illogical emotions and instincts.

Watch in the video below how about 2 thirds of everyday people are turned into killers, because the situation is right, the psychological weakness is exploited, and the right words slither into their ears.

  1. Please continue.
  2. The experiment requires that you continue.
  3. It is absolutely essential that you continue.
  4. You have no other choice, you must go on.

This just goes to show how people can be manipulated into doing things they think they never would. Create the right environment, and use the right words and people react in predictable ways.

You are part of the experiment…

In the online marketing world this phenomenon is not unknown. Every time you browse the internet it is pretty much guaranteed you are part of some marketers scientific experiment.

Statistical tests to see how you react to different words, different colors, different designs, different images are carried out by websites every day. Google is doing it, eBay is doing it, Facebook is doing it, and I’m doing it too.

The right words can make an incredible difference too how successful your website and marketing campaigns are. The right words can see you go viral all over Facebook, see sales of your product triple, and have people going click crazy for your emails.

In the Headline Handgun I share some of the hooks, headlines and words that have worked really well for me. Steve Lorenzo reveals his email marketing word wizardry and tested strategies in Sexy Email Marketing.

What has worked for you?

Scribol.com by Chris Ingham Brooke

Free Blog Traffic Exchange System Hits 15,000,000 Visitors

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Chris Ingham Brooke is a talented young entrepreneur, starting from just 19 he has built one of the most popular online environmental resources from the ground up, EnvironmentalGraffiti.com. His new project, Scribol, has launched with intense success also.

chris-ingham-brookeChris Ingram Brooke: Born 1987
Projects: environmentalgraffiti.com, scribol.com, pixdaus.com
Traffic: Over 18 million unique visitors per month
Specialty: An eye for great content, and getting it seen.

Munchweb had a chance to interview this successful bootstrapping entrepreneur about the successful launch of Scribol, which in a matter of months it hit 30 million page views a month (15 million unique visitors) according to Chris.

Scribol is a mixture of recommendation engine and a traffic exchange system, it was launched in October 2010. Bloggers and online publishers can place a Scribol widget recommending popular content from around the web. Scribol has a strict editorial policy so only great articles are shown.

Publishers using the widget provide their readers with links to great content around the web, and being in the Scribol system, means they get their own content advertised on other high quality sites, helping them reach new eyeballs.

So over to Chris…

Please give me a quick bit of background on how you got started online.

In 2007, at the ripe old age of 19, I started a site called Environmental Graffiti and grew it to be one of the biggest environmental blogs. It was back-breaking work – however,  it lay the foundations in terms of connections and experience that allowed me to start Scribol. I still run it and it’s still one of my babies.

Scribol’s growth has been immense and you’ve signed up some high traffic partners from the outset. What was the key to your successful growth?

I don’t think there has been one magic bullet as such. One area we focus on in everything that we do is quality – from the design and technology of the site, to the caliber of the publishers, we’re trying to push the envelope. We’re not going after growth per se, we’re ensuring everything works at a small scale and then ramping up. We’re also working really long hours!

What sort of percent return are your traffic partners getting now?

On average, we’re sending publishers 350% back of whatever they send in. So for every click they send us, we send them 3-4 back. We believe we have the highest percentage return in the industry and that’s because of our extensive landing page tests, which we’re constantly trying to improve upon.




Where did you get the idea and how was the project funded?

Scribol started as a way to leverage all of our properties’ traffic. It was a simple idea to exchange audiences and to share great content.  We never intended it to become a business in it’s own right, but as soon as we had a few large sites signed up with us, it just took off. The business is funded entirely out of cashflow from our other businesses: Environmental Graffiti and Pixdaus.

Traffic exchanges have been around for a long time, but most fail. Why is Scribol different?

Traffic exchanges have indeed been around for a long time and you’re right to point out that most fail. However, although we’re sometimes guilty of describing Scribol as a traffic exchange, we think of Scribol as an engine that recommends content to the people that want to read it i.e. We’re connecting audiences together. Most traffic exchanges work on the premise of the webmaster having to view a number of websites.  We work on the premise of sharing awesome content and if people want to click it, they click it.

You main competitor is currently 2Leep, what sets you apart?

I wouldn’t really say 2leep or similar services such as MGID are our main competitors. Though at first glance the sites may appear similar, we’re really focused on working with high-end publishers. We have sacrificed a short-term burst of scale for quality, because we believe that once you start opening the floodgates and allowing any old publisher to sign up, there’s a limit to your growth. We’ve also strayed away from adding lots of new features because we’re mainly trying to improve our algorithms so our content recommendations are the best. In that respect therefore, I’d say our main competitor is something like StumbleUpon.

What’s next?

Now that would be telling 😉

Effect of Website Speed on Users

Statistics Reveal Slow Loading Times Cost Sites Serious Money

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I really don’t like to advocate wasting a whole bunch of time trying to fix something that is not broken, or something that is not really going to help you make additional cash.

At the end of the day there’s a lot of aspects of your business you could be spending time and money on. To decide where you should focus your time and resources depends on where it will have the biggest impact.

If your website’s speed is not going to stick some extra silver coins in your pocket, and your own users don’t really care that much, then why should you give a munch?

Here’s what we really need to know…

What impact will site speed have on your bottom line?

Test Your Knowledge

  • User’s will be happy if a website loads in under ____ seconds or less.
  • How many extra seconds before I lose more than 20% of my visitors?
  • The average website would lose __% per year if the site was 1 second slower.

Now let’s dig in with what we all know…

Really Slow Websites Are a Disaster

You don’t need a smart-ass study or clever conversion rate scientist to tell you this. But what a solid scientific study can tell us is just how much of a disaster slow websites really are…

A 2006 study by Akamai revealed:

  • 75% of people would not return to websites that took longer than 4 seconds to load.
  • The big spenders on the net ranked page-loading time as a priority

Would we agree that a 4 second load time is slow? Well 75% of people think so, they would not even go back to that site.

That was in 2006. Akamai did a study before 2006 and found that the threshold for really annoying visitors was 8 seconds instead of 4 seconds. It doesn’t take a genius to work out that these days people’s expectations are going to be even higher. Cowboy Speaks

A more recent study by Fiona Fui-Hoon Nah in the University of Nebraska said that tolerable wait times have decreased to just 2 seconds.

Count 2 seconds out loud… one…. two… any longer and you’ve just lost a big chunk of your audience!

A study released by Akamai in September 2009 came to similar conclusions:

  • 47% expect a web page to load in two seconds or less.
  • 40% will abandon a web page if it takes more than three seconds to load.
  • 52% of online shoppers claim that quick page loads are important for their loyalty to a site.
  • 14% will start shopping at a different site if page loads are slow, 23% will stop shopping or even walk away from their computer.
  • 64% of shoppers who are dissatisfied with their site visit will go somewhere else to shop next time.

Google Gives a Munch!

Google has stated that they now consider site speed in the rankings of a website.

You may have heard that here at Google we’re obsessed with speed, in our products and on the web. As part of that effort, today we’re including a new signal in our search ranking algorithms: site speed.

-Google Webmaster Central Blog

This has been confirmed by bloggers and webmasters who have tested the effect of site speed on rankings.

A study by LightSpeedNow showed that by making a website faster Google sent 15% more traffic, and Bing and Yahoo also sent more traffic.

I’ve come across several webmasters stating that there website traffic dropped significantly when Google introduced site-speed into its algorithm. One even saw an 80% drop!Cowboy Horse Jim Carrey

A Slow Site Will Alienate Your Audience

Will people hold it against your brand if your site is slow? Will they come back? Will they go to a competitor instead? How will the rate your site?

Let’s find out…

People Run From Slow Sites…

The Gomez Peak Time Internet Usage Study conducted by Equation Research on 1500 consumers (February 2010) confirms the negative impact of poor performance:

  • At peak traffic times, more than 75% of online consumers left for a competitor’s site rather than suffer delays
  • 88% of online consumers are less likely to return to a site after a bad experience
  • Almost half expressed a less positive perception of the company overall after a single bad experience.
  • More than a third told others about their disappointing experience

Put bluntly, if your site is slow your readers will get angry and go somewhere else.

Cowboy ipad

People Stick Around on a Fast Site…

A case study from Aptimize showed that when they made the website Geekzone faster the following results were achieved:

  • 35.10% increase in average time on site
  • 13.63% increase in number of pages per visit
  • 3.7 percent reduction in bounce rate

People Change in a Bad Way on Slow Sites…

A 2004 Study by Skadberg & Kimmel showed that speed affects people’s evaluation of the attractiveness and the content of a Web site. In other words if your website is slower, people will actually like your actual content less, even though the quality of your site’s content should in theory be the same whether your site is fast or slow.

According to the study:

  • When people are in a state of flow they tend to learn more about the content presented on the website.
  • The increased learning leads to changes of attitude and behavior, including taking positive actions.

There’s a lot more to this than just having a few visitors hit the back button because your site is slow, those that do stay on a slow site will be less likely to buy from, subscribe to, read, engage in and recommend your website.

The advanced SEOs will know that improved user engagement helps improve website rankings (Google has a lot of tools at its disposal to track this and it does). So even if Google did not measure site speed directly in its ranking algorithm, improving site speed would still help achieve better rankings.

The fact Google does look at site speed as a factor in rankings means that there’s a double impact on rankings when you improve site speed. You make Google happy by having a faster site and improved user engagement.

That will explain why some people have seen such positive results with Google rankings when they make their website faster.

The Proof That Milliseconds Matter

The big guys in the industry have really dug deep and proved that those milliseconds matter.

  • For every 100ms increase in load time of Amazon.com decreased sales by 1% (Kohavi and Longbotham 2007).
  • Google discovered that a change from loading a 10-result page in 0.4 seconds to a 30-result page loading in 0.9 seconds decreased traffic and ad revenues by 20% (Linden 2006).
  • Google Search found that a 400 millisecond delay resulted in a -0.59% change in searches/user. What’s more, even after the delay was removed, these users still had -0.21% fewer searches, indicating that a slower user experience affects long term behavior.
  • Another study by Google found that an extra 500ms in loading time resulted in 20% drop in traffic.

That’s just half a second to lose 1/5th of your visitors!

  • Yahoo also found that a 400ms slower page would see 5-9% more people leave before the page finished loading.

So let’s revisit your initial assumptions…

  • User’s will be happy if a website loads in under ____ seconds or less.
    Well the average user expects a site to load in 2 seconds or faster. There’s not been a study on how fast = happy, but I think it is safe to say that 1 second or less is what to aim for to keep your audience happy.
  • How many extra seconds before I lose more than 20% of my visitors?
    Well this depends how fast or slow your site was to begin with. A popular fast site like Google could lose 20% of it’s visitors if it site becomes just 0.5 seconds slower.
    We also know that if your site is 3 seconds or slower you could have lost almost half your visitors.The important take home point is that even fractions of a second matter and can mean you are alienating your visitors every day.
  • The average website would lose __% per year if the site was 1 second slower.
    Well this of course varies depending on how fast or slow the site was to begin with. But if a site was to load in just over 3 seconds instead of just over 2 seconds then we could see 40% of visitors lost based on the findings from Akamai.
    It’s also likely that those visitors that leave were more experienced web users (their expectations have been shown to be higher) who were likely to spend more, so those that remain are the ones that spend less on average.Not only that but those that still remain on a slow are shown to be less engaged in the website, are more likely to leave earlier, and are less likely to buy something than if the site was faster.

Therefore it’s very possible that in some circumstances 1 second can  see a 50% reduction in a site’s revenue.

How to Get 85,000 more Twitter Followers

Lessons from a Porn Star

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Bobbi Eden, a Dutch porn star, had a respectable following on Twitter of 4898 people, and then she announced she would give oral sex to all her followers if Netherlands wins the World Cup.

Since then her Twitter following has skyrocketed to over 90,000 and counting accompanied by coverage in the mainstream press.

Now she and her thousands of new  followers might not have a concept of time (or idle promises from good looking women), leaving many disappointed fans, but I’m sure there’s a marketing lesson in there somewhere. Sex sells, create incentive, and give your audience what they want?

It is common to see the top blogs and Twitter accounts using competitions and gifts as an incentive to gain subscribers. The ‘bribe’ is a common and very effective strategy to entice your potential audience into following you. That doesn’t mean you need to sell your body, but you get the idea.

If you’d like to run your own Twitter competition:

  • Simply have a good prize on offer that your audience would want
  • Keep it simple such as ‘follow to win’ or ‘retweet to win’.
  • Announce the competition on Twitter
  • Get the word out – contact other bloggers in your niche, get friends to retweet, contact mainstream media, do a press release etc.
  • You can use TwitRand to pick winners at random, unlike Bobbi Eden who promises to give love to her entire follower list.

For extra effect run the competition in partnership with another prominent voice in your niche so the competition is put in front of both of your existing followers. Bobbi did just that enlisting @vickyvette @misshybrid and @gabbyquinteros to help out with the high demand.

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