happy-blondie-branding
Sep 14, 2013

2 Branding Psychology Rules

A Name Choosing Strategy (Powerpoint)

Our instincts with branding are usually way off. For example, a couple of unorthodox rules I have found that hold...
Obama Cats
Nov 9, 2012

Will OBAMA Destroy Your Online Business?

Politics & Profit

The U.S. Election captured the attention of people across the globe, sparking intense emotion and debate. Strong arguments on both...
Supermarket Biscuit Shopper - Choices
Jun 16, 2012

Less Choice = Win!

Webpage Goals & Increasing Conversions

There are 285 varieties of cookies in a Supermarket! Too much choice leads to stress and indecision. Ever find yourself...
gold-investment
Jun 4, 2012

Think Twice About Gold

How to Ride an Investment Trend

Gold was an awesome investment back in 1999 when everyone was talking about selling gold. Back then gold was seen...
recession-prosperity-graph
Dec 22, 2011

What’s Next?

Prosperity vs. Recession

Graph courtesy of Elliott Wave. One of the few economic commentators to predict the current economic crisis with deadly accuracy....
lemon-innovation
Sep 19, 2011

Innovation vs. Fundamentals Myth

Smart business limit innovation

Innovation in any industry is key to success. It is hard, if not impossible, to be successful doing the exact...
Sep 7, 2011

The Essential Perpetual Launch Model

Recapturing Audience Attention

Something I was thinking about last night… The attention span of your audience is largely out of your control, no...
Aug 11, 2011

$50,000 in 3 months

(failure rate = 75%)

TRUE STORY: In a fresh internet chat room 20 strangers made a pact together to make $50,000 revenue in 3...