MunchWeb

2 Branding Psychology Rules | A Name Choosing Strategy (Powerpoint)

Our instincts with branding are usually way off. For example, a couple of unorthodox rules I have found that hold true for branding are... 1. If you ask a few people on the street and they like it, its probably not a good brand name. If they hate it, its probably good. 2. Avoid using a name which describes the product or service precisely. A subtle link to the product or service in the name, or no link at all is better. Both of these seem illogical and its why the vast majority pick bad brand names. A Brand is Like a Person You ...

$50,000 in 3 months | (failure rate = 75%)

TRUE STORY: In a fresh internet chat room 20 strangers made a pact together to make $50,000 revenue in 3 months by getting their ideas out there as fast as possible. It was a big but serious dream, especially considering some members were close to broke! In just 9 weeks two of the people in the group exceeded $50,000 and a few more are close behind and making great progress. However, at the same time over half the group is barely making a dent. So what's the difference? Why are some racing ahead and others being left behind? All 20 people work in ...

Milgram Experiment Creates Killers | Powerful Words & Psychological Tricks

We like to think we can think freely, but the more you delve into the human mind, the more you realize how we're driven by illogical emotions and instincts. Watch in the video below how about 2 thirds of everyday people are turned into killers, because the situation is right, the psychological weakness is exploited, and the right words slither into their ears. Please continue. The experiment requires that you continue. It is absolutely essential that you continue. You have no other choice, you must go on. This just goes to show how people can be manipulated into doing things they think they never would. Create ...

Effect of Website Speed on Users | Statistics Reveal Slow Loading Times Cost Sites Serious Money

I really don't like to advocate wasting a whole bunch of time trying to fix something that is not broken, or something that is not really going to help you make additional cash. At the end of the day there's a lot of aspects of your business you could be spending time and money on. To decide where you should focus your time and resources depends on where it will have the biggest impact. If your website's speed is not going to stick some extra silver coins in your pocket, and your own users don't really care ...

The Time of “Us & Me”, Not “You & We”? | Correlation of Social Trends & Stock Market Booms & Busts

The above statement refers to a broad change in behavior that has begun to kick in with increasing force since the stock market top in 2007, and also from the previous top in 1999. The implications of this are overwhelming! Just look at the events of the last two years. Economists, businesses, the media and just about everybody appear surprised and shocked by the evolving change in society's character. "CHANGE" - that's been the big buzz word of 2009, but all this change need not be such a shock with a little perspective... It is no coincidence that when the ...