The Pivot, An Internet Start-up Strategy
Hiten Shah’s Online Business Presentation [Video]
Many hugely successful start-ups have been through the Pivot. It is the art by which start-ups quickly adjust their focus in a new direction while maintaining momentum and building on the foundations they already have put in place.
Essentially it blocks out failure and breeds success for start-ups.
In this video Hiten Shah, co-founder of successful internet businesses KissMetrics and CrazyEgg, discusses how successful internet companies like YouTube, PayPal and even Facebook have utilized the pivot.
Eric Ries describes the Pivot as “the idea that successful startups change directions but stay grounded in what they’ve learned“.
Have you used the Pivot in your own business successfully? If so leave a comment and share your story…