Posted on Nov 15, 2010

The Pivot, An Internet Start-up Strategy

Hiten Shah’s Online Business Presentation [Video]

Many hugely successful start-ups have been through the Pivot. It is the art by which start-ups quickly adjust their focus in a new direction while maintaining momentum and building on the foundations they already have put in place.

Essentially it blocks out failure and breeds success for start-ups.

In this video Hiten Shah, co-founder of successful internet businesses KissMetrics and CrazyEgg, discusses how successful internet companies like YouTube, PayPal and even Facebook have utilized the pivot.

Eric Ries describes the Pivot as “the idea that successful startups change directions but stay grounded in what they’ve learned“.

Have you used the Pivot in your own business successfully? If so leave a comment and share your story…

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  • Great content! I think the biggest take away was to listen to your customers even when you have the solution. Most sales programs talk about solving problems, but I think most people doing sales and marketing forget that, and are more interested in how cool their product is rather than helping their customers. The other thing I clicked with was write everything down.


  • John Foley says:

    Super article. It capsulizes the plight and excitement of the successful Entrepreneur. Being able to see a vision, without the restraint of roadblocks is only possible if your thinking is pivot-based. Turning on a dime is not a new theory, however, the Internet turns it into a science rather than a Hail Mary Pass.

  • Sergiu says:

    It says “failed to load video”. Please fix it.

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